Discover the FREE PLAYBOOK from World’s Best Marketers 
Influencer marketing is nothing new. It’s been around since before social media marketing came into the picture. For years, businesses have used the influencers of the era to, well, influence people to buy their products. Some of us still remember the McDonald’s commercial in the early 1990s featuring Michael Jordan playing Larry Bird for a […]
Author Archives: Deborah Kurfiss
Don’t Constantly Recreate the Content Wheel — Repurpose Content!
Whether it’s email, podcast, blog posts, social media posts or an array of other content, content creation takes research, time and effort. If your agency is only posting, sending or using it once, you’re missing the opportunity to make the most out of this content and reach a larger audience for your clients. One effective […]
How Well Known Are Your Clients? Five Ways to Measure Brand Awareness
Brand awareness is a marketing term we hear often, but it doesn’t just happen – businesses and marketing agencies have to make it happen. Strategies like content marketing, public relations, paid advertising and social media impact the level of awareness people have of a brand. People can’t buy from a brand if they don’t know […]
Developing Five Different Types of Lead Magnets That Get Results
Lead magnets can be highly effective in generating tons of leads. We’ve all used newsletters, ebooks or free samples to get users’ contact details, specifically emails. Growing your clients’ email lists can help expand their customer base. That’s because 73% of adults prefer email for receiving marketing updates from brands. And 96% of consumers check […]
Six Ways to Reduce Abandoned Shopping Carts and Increase Your Clients’ Revenues
Shopping cart abandonment is rampant, and it is the bane of existence to ecommerce marketers. 70% of customers who added an item to their cart leave without finalizing the transaction. It’s impossible to completely eliminate shopping cart abandonment, but it is important to do all you can to eliminate or reduce anything that might cause […]
How Behavioral Segmentation Can Push Your Clients to the Next Level
Consumers are bombarded with marketing campaigns every day. So, it’s natural that they tune out what isn’t relevant or applicable to them. This means that if you’re targeting your clients’ audiences with generic content, you’re missing out on a huge opportunity to engage them. Talking to an audience directly and focusing on what they like […]
15 Marketing KPIs You Should Be Monitoring for Ultimate Success
As marketers, we know marketing strategies require testing and constant tweaking to deliver the best results. Analytics tools, dashboards and marketing software can help you measure your clients’ digital marketing efforts on a wide range of key performance indicators (KPIs). These various metrics show successes, shortcomings and how a business’s marketing efforts impact its goals. […]
Video Marketing: Why Your Clients Need It and How to Get Started
While video marketing isn’t a new concept, its importance as part of a digital marketing strategy has increased in recent years. In 2021, U.S. digital video advertising spend was estimated at $55.34 billion dollars, up from $31.86 billion in 2019. And this spend is predicted to increase to $78.45 billion dollars by 2023. This data […]
Why Your Clients Need SMS Marketing Strategies – and How to Create Them
If SEO was the path to riches in the 2000’s, and paid ads in the 2010’s, then it can be safely argued that SMS texting could very well be the path to marketing glory in this decade. The reason is simple: With more and more people adopting a “mobile-first” philosophy — browsing the web, making […]
6 Simple but Effective Ways to Improve Landing Page Bounce Rate
Landing pages are a crucial part of your client’s websites. If they’re not performing, it’s time to look ways to improve bounce rate. When considering the success or failure of a landing page, the main metric is bounce rate. That is the number of visitors who land on the page but then disappear without a […]