Discover the FREE PLAYBOOK from World’s Best Marketers 
As a B2B service provider, it’s important to have a robust digital advertising strategy in place. Digital advertising helps you build your brand name, get new clients and boost your revenue. Once you develop your digital advertising strategy, you can use white label digital marketing services to expand your offerings. A white label digital marketing […]
Author Archives: Deborah Kurfiss
The What, Why and How of Customer Retention
You’ve heard it before. It’s much cheaper to retain current customers than it is to attract new ones. Despite that fact, companies tend to focus on acquisition more than customer retention, even though it can cost 7x more to get new customers. By focusing on retaining clients, your marketing business can save money and boost […]
Conversion Funnel Optimization 101: How to Get Started
The history of the funnel in business and advertising dates back to 1898 when E. St. Elmo Lewis, an American advertising advocate, developed a model that mapped the theoretical path a customer takes from the moment a brand or product attracts their attention to the point of conversion or purchase. This model has been referred […]
Performance Reporting: How to Showcase Your Results and Impress Clients
So you’ve implemented an effective new marketing plan for your clients, and it’s delivering real results. What’s the next step? You’ll need to effectively communicate these results to your clients to illustrate the return on their investment. Clear communication builds trust and helps the client better understand what each metric is and why it’s important. […]
Why Positive User Experience is Key to Digital Marketing Success
Creating a positive online user experience is crucial to meeting your clients’ digital marketing goals such as increasing website traffic, conversion rates, customer satisfaction and increased revenue. Companies that excel in giving their customers positive user experiences grow at a faster rate and generate more revenue than their competitors. It is important to understand how […]
Why Your Digital Marketing Agency Should Pick the Low Hanging Fruit Offered by Local Businesses
In the past, local businesses didn’t necessarily need an online presence. They could survive using local print marketing and word-of-mouth. This is no longer the case, as many small businesses primarily use their websites and social media to draw in customers. Working with a white label digital marketing agency makes it easy to provide high-quality […]
Should I Hire an Inhouse SDR?
You may have reached the conclusion that you need a sales development representative (SDR) to get your closers appointments with solid prospects, decision-makers at your dream clients. But does it make sense to outsource? Couldn’t you just hire your own inhouse SDR? Well, yes you could, and that might work at some companies. There are […]
10 SDR Duties to Help Fill Your Coffers
The purpose of sales is to bring in the money, and you hire a sales development representative (SDR) to help do just that. The primary SDR duties are at the front end of the sales process. One of their most important duties is to call prospects to schedule appointments for the closer. But your SDR […]
How to Train an SDR Who Takes No Prisoners
You may be debating between hiring a sales development representative (SDR) or outsourcing professional SDR services. Which choice will bring you more business? Which will give you the best ROI? One of your major considerations should be the complexities and expense of SDR training. It’s an SDR’s job to prospect, to reach out to business […]