Discover the FREE PLAYBOOK from World’s Best Marketers 
Today, customer experience has become the key differentiator among companies. 86% of people value it so much that they are willing to pay more. Yet Many companies and marketers give this lip service, but don’t follow through on the details to make it happen. Let’s talk about how conversational business text messaging can help. Communication […]
Category Archives: Conversational Business Texting
Why Your Clients Need SMS Marketing Strategies – and How to Create Them
If SEO was the path to riches in the 2000’s, and paid ads in the 2010’s, then it can be safely argued that SMS texting could very well be the path to marketing glory in this decade. The reason is simple: With more and more people adopting a “mobile-first” philosophy — browsing the web, making […]
Conversion Funnel Optimization 101: How to Get Started
The history of the funnel in business and advertising dates back to 1898 when E. St. Elmo Lewis, an American advertising advocate, developed a model that mapped the theoretical path a customer takes from the moment a brand or product attracts their attention to the point of conversion or purchase. This model has been referred […]
SMS for Business Why your clients need it in the Covid era and beyond
In the previous year, global pandemic and social distancing have proven the importance of digital readiness for businesses. To continue revenue generation, companies must have a complete infrastructure to support this shift to a completely digitized world. Conversational business texting is proven to be one of the most effective tools agencies use to boost client […]