Resell white label AI chatbot services

Resell White Label AI Chatbot Services to Increase Sales and Impress Clients

By Deborah Kurfiss, Umbrella Content Marketing Director on May 13, 2022

By now, we’ve all used AI chatbots to get answers to questions online. They aren’t on every website, but they are pretty commonly used as first level support to answer common questions. Though customer service will continue to be an important use of AI chatbots, that’s just the beginning.  Let’s talk about why you may […]

man horrified by website mistakes

Client Website Mistakes to Avoid

By Deborah Kurfiss, Umbrella Content Marketing Director on May 6, 2022

If you are designing or developing websites for clients, of course you need to listen to them about their desires and goals. But just as importantly, as an expert in the area, it’s up to you to watch out for website mistakes that might never occur to your clients. If you aren’t an expert but […]

Seven says to get quality backlinks

Backlinks Part 2: Seven Ways to Get Quality Backlinks

By Deborah Kurfiss, Umbrella Content Marketing Director on Apr 29, 2022

In our last post, we talked about how backlinks work and what makes them valuable in  Backlinks 1: What’s the Recipe for Good Backlinks? This week, we are going to talk about how to get quality backlinks that help your client’s search engine rankings. One thing we want to caution you about is paying for […]

marketer devising strategy for good backlinks

Backlinks Part 1: What’s the Recipe for Good Backlinks?

By Deborah Kurfiss, Umbrella Content Marketing Director on Apr 22, 2022

What Are Backlinks and Why Do I Need Them? Backlinks are a critical part of the SEO strategy for any client. Simply put, backlinks are links to pages on your client’s website from other websites. It takes more than using keywords for your client’s content to get optimum placing on a search engine results page […]

podcaster reading podcast advertising

Podcast Advertising: A Powerful, Often Overlooked Marketing Channel

By Deborah Kurfiss, Umbrella Content Marketing Director on Apr 15, 2022

If you are like most marketers, you are always looking for new, effective ways to reach your audience. And if you can find one your competition isn’t using yet, so much the better. One often overlooked channel is podcast advertising. You don’t want to be among the marketers who don’t take advantage of this growing […]

disabled woman at computer

The DOJ Website Accessibility Guidelines: What Marketing Agencies Need to Know

By on Apr 8, 2022

A few weeks ago, on March 18, 2022, the Department of Justice (DOJ) finally published guidelines that outline how state and local governments – and also businesses open to the public — can make sure that their websites are accessible to people with disabilities as required by the Americans with Disabilities Act (ADA). The ADA […]

Use the Facebook Ad Library to Increase Clicks and Conversions

Use the Facebook Ad Library to Increase Clicks and Conversions

By Deborah Kurfiss, Umbrella Content Marketing Director on Apr 1, 2022

If you are creating and running ads on Facebook or Instagram, no doubt you are already aware of the vast amount of helpful data available in the Facebook Ad Library. All in one place, you can see the advertising your competitors (and everyone else) is putting on Facebook and Instagram. Check out headings, copy, design, […]

Brand Awareness: What It Is, Why Your Clients Need It and How to Develop It

Brand Awareness: What It Is, Why Your Clients Need It and How to Develop It

By Deborah Kurfiss, Umbrella Content Marketing Director on Mar 25, 2022

We know you want to be able to show hard evidence of your success to your marketing agency clients. You know, the data that answers questions like How many conversions? How much have conversions increased? What is the campaign’s ROI? Has it improved since the last campaign? Certainly, these things are critically important. But they […]

LinkedIn marketing

LinkedIn Marketing: An Absolute Must for B2B Businesses

By Deborah Kurfiss, Umbrella Content Marketing Director on Mar 18, 2022

No doubt you’ve used LinkedIn to help market your B2B clients, but are you really using it to full potential? LinkedIn is a unique platform that can be immensely helpful in growing a business. It has 810 million members globally. Facebook, Twitter and Instagram can’t approach LinkedIn marketing in the B2B space. LinkedIn has fewer […]

drawing depicting full-funnel marketing

Why Your Agency Clients Need a Full-Funnel Marketing Strategy

By on Mar 4, 2022

As marketers, we all know the importance of guiding customers through the marketing funnel. But are you leaving money on the table by focusing too heavily on just one end of the funnel rather than creating a full-funnel marketing strategy? There is a tendency for marketers to focus more on one part of the funnel […]