email marketing trends 2022

Five Email Marketing Trends in 2022 to Impress Your Clients

By Deborah Kurfiss, Umbrella Content Marketing Director on Aug 5, 2022

We are in the middle of 2022, so we thought it was a good time to review some of this year’s best email marketing trends. Email marketing may not be as new and sparkly as some recent marketing trends, but it’s still very effective.  Email marketing has evolved and remains one of the best forms […]

marketer considering a website redesign

9 Signs You Should Recommend a Client Website Redesign

By Deborah Kurfiss, Umbrella Content Marketing Director on Jul 29, 2022

Today, your client’s website is their calling card. It’s typically the first impression customers have of your client’s company. If the site looks old-fashioned or if it is difficult to use, that can easily leave a bad impression and cost your client business. If that’s the case, it’s time for a website redesign. If you […]

Build the Ultimate Marketing Agency book cover

Building the Ultimate Marketing Agency

By Deborah Kurfiss, Umbrella Content Marketing Director on Jul 24, 2022

If you have found your way here to the Umbrella blog, there’s a good chance you either have a marketing agency or are planning to  start a marketing agency. For those who think creatively, enjoy problem solving and like helping diverse clients achieve success, starting your own marketing agency can be a rewarding and lucrative […]

Mass personalization is the future of marketing

Seven Mass Personalization Marketing Tools to Leapfrog Revenues

By Deborah Kurfiss, Umbrella Content Marketing Director on Jul 15, 2022

Customers today don’t have patience with marketing messages that aren’t completely on point with their interests. Mass personalization tools now make that possible. In the past, B2B marketers could select a few “dream prospects” and give them individualized attention. After all, everyone is concerned with their own business rather than vendors trying to sell products […]

make your marketing agency more productive

7 Ways to Make Your Marketing Agency More Productive

By Deborah Kurfiss, Umbrella Content Marketing Director on Jul 8, 2022

Many marketing agency owners and marketers feel like they are running a mile a minute all their waking hours and still not getting enough done. We’ve all heard the phrase “work smarter, not harder.” That takes a little bit of planning, but anyone can do it. Here are seven practical methods to make your marketing […]

people using different devices for conversational business texting

Skyrocket Engagement with Conversational Business Text Messaging

By Deborah Kurfiss, Umbrella Content Marketing Director on Jul 1, 2022

Today, customer experience has become the key differentiator among companies. 86% of people value it so much that they are willing to pay more. Yet Many companies and marketers give this lip service, but don’t follow through on the details to make it happen. Let’s talk about how conversational business text messaging can help. Communication […]

close-up of search engine page

Pay Per Result SEO: Give ‘Em What They Want

By Deborah Kurfiss, Umbrella Content Marketing Director on Jun 24, 2022

Every business person likes as much certainty as possible before spending money on building their business. Why take unnecessary risks? They look at SEO no differently. Why put money into driving traffic without any idea if the efforts will be successful? But you can offer your clients a sure thing with Pay Per Result SEO […]

ROI sign

14 Ways to Calculate Digital Marketing ROI

By on Jun 17, 2022

We all know that clients hire marketing agencies to help build their businesses. The idea is to make money not spend it on marketing that isn’t showing results. You need to stay on top of your marketing ROI to show your clients your value, but also to make needed tweaks in your campaigns. 1. The […]

How online business reputation management can make your clients shine

How Online Business Reputation Management Can Help Your Clients Shine

By Deborah Kurfiss, Umbrella Content Marketing Director on Jun 7, 2022

Image has always been everything when it comes to the marketing of companies, products and services. Your client could have a better product than their competitor, but if the public is already convinced that a competitor has a better reputation, you have an uphill battle to prove otherwise. Today, online reviews and comments have become […]

marketers pleases with digital advertising musts results

7 Digital Advertising Musts to Increase Conversions

By Deborah Kurfiss, Umbrella Content Marketing Director on May 27, 2022

Wish your digital ads like your Google ads and Facebook ads were performing better? Check to see if you are following these digital advertising musts. 1. Define and Target Your Client’s Audience Decide you specifically want to address in the ad and create it accordingly.  If you don’t know who your client’s audience is, it’s […]

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