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2023 holiday shopping season

2023 Holiday Shopping Season Planning – Get It Done!

By Deborah Kurfiss, Umbrella Content Marketing Director on Sep 22, 2023

Nobody needs to tell you that the holiday season is the most important time of the year for retail, both ecommerce and walk-in stores. If you have a client with a retail business, it’s past time to start planning for the 2023 holiday shopping season. This isn’t the time to slack off! Planning is critical […]

Google's Project Magi

Google’s Project Magi Will Change How We Search Online

By Deborah Kurfiss, Umbrella Content Marketing Director on Sep 19, 2023

What Is Google’s Project Magi? Changes are coming to Google search, so as a marketer you will want to be prepared. Google has 160 developers busily working on Project Magi, an AI-powered search engine that’s going to change how your customers search and even make purchases on the Internet. Project Magi’s goal is to create […]

voice search optimization

7 Voice Search Optimization Strategies – and Why Your Clients Need Them

By Deborah Kurfiss, Umbrella Content Marketing Director on Sep 8, 2023

The number of voice searches and the number of people using voice search are increasing every year. This is an area where those businesses that are paying attention to how Internet searches are evolving will grab more market share, and those who don’t will fall behind. Digital assistants and devices such as Alexa, Siri and […]

website architecture

Lay a Solid Foundation: 7 Website Architecture Best Practices

By Deborah Kurfiss, Umbrella Content Marketing Director on Sep 1, 2023

Today, the most important calling card for most businesses is its website. It’s where users go to find information, get support, and often buy products and services. What are its critical components? Content, branding and design are all important, but the underpinning for everything is good website architecture. What Is Website Architecture and Why Is […]

white label marketing

8 Ways White Label Digital Marketing Services Help Agencies Succeed and Grow

By on Aug 25, 2023

Today we are stepping back and reviewing some of the benefits to marketing agencies and marketing consultants for using white label digital marketing services. In the ever-evolving landscape of digital marketing, it’s important to stay agile, efficient, and on top of the latest trends. For marketing agencies and freelance marketers, this can sometimes be a […]

Google advertising

Maximizing Visibility: 10 Reasons Why Your Small Businesses Clients Can’t Ignore Google Advertising

By Deborah Kurfiss, Umbrella Content Marketing Director on Aug 18, 2023

Today we are diving into the world of Google advertising, and we’re giving you a simple and straight-to-the-point rundown on why this should be a staple in your client’s marketing strategy. Your clients, big or small, need visibility. They need to connect with their audience where that audience is spending their time: online. Let’s find […]

Google Ads mobile advertising

6 Steps to Optimize Google Ads Mobile Advertising: A Guide for Marketers

By Deborah Kurfiss, Umbrella Content Marketing Director on Aug 11, 2023

These days, almost everyone is connected through their phones and other digital devices. Our reliance on smartphones and tablets for information, shopping and business interaction has soared. As a marketer, it’s on you to take advantage of this connectivity to help your clients’ businesses grow.  Google Ads mobile advertising is a remarkably effective tool for […]

video marketing

Video Marketing: 10 Steps to Creating Videos That Capture Your Audience

By on Jul 28, 2023

In today’s fast-paced digital landscape, video marketing has emerged as a powerful tool for businesses to connect with their target audiences. With the rise of social media platforms and the widespread availability of high-speed Internet, videos have become the go-to medium for consumers seeking information, entertainment and inspiration. In 2022, 3.37 billion Internet users were […]

ChatGPT best practices

ChatGPT Part 2: ChatGPT Best Practices and Marketing Prompts

By Deborah Kurfiss, Umbrella Content Marketing Director on Jul 21, 2023

Last week we talked about the importance of ChatGPT for marketing, how it is different from other language models, its benefits and some of its uses. This week we want to talk about ChatGPT best practices and prompts. How Should I Access Chat GPT? ChatGPT is a cutting edge AI language model that can be […]


ChatGPT Part 1: Revolutionize Your Marketing 

By Deborah Kurfiss, Umbrella Content Marketing Director on Jul 14, 2023

ChatGPT has been the talk of marketers since it was introduced on November 30, 2022, and many feel it will revolutionize marketing. Chat GPT is a language model that uses Natural Language Processing (NLP) and Machine Learning (ML) algorithms to understand questions and background you give it (prompts) and form humanlike responses that are important […]

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