words "email marketing" and man on computer with colored envelopes in the air

Email: Are Light or Dark Backgrounds More Compelling?

By Darren Johnson on Oct 19, 2021

Most of the emails we receive have white or very light backgrounds. There are reasons for this. But that doesn’t mean we shouldn’t mix it up with dark backgrounds now and then. In some instances, a dark background can make your message pop. 78% of marketers have seen an increase in email engagement over the […]

celebrity in green dress smoking

The Rewards and Risks of Influencer Marketing

By Tom Earnest on Oct 14, 2021

Influencer marketing is nothing new. It’s been around since before social media marketing came into the picture. For years, businesses have used the influencers of the era to, well, influence people to buy their products. Some of us still remember the McDonald’s commercial in the early 1990s featuring Michael Jordan playing Larry Bird for a […]

happy marketing team looking at content on laptop

Don’t Constantly Recreate the Content Wheel — Repurpose Content!

By Suraj Jha on Oct 13, 2021

Whether it’s email, podcast, blog posts, social media posts or an array of other content, content creation takes research, time and effort. If your agency is only posting, sending or using it once, you’re missing the opportunity to make the most out of this content and reach a larger audience for your clients. One effective […]

drawing with the word "Brand"

How Well Known Are Your Clients? Five Ways to Measure Brand Awareness

By Sean Brooks on Oct 7, 2021

Brand awareness is a marketing term we hear often, but it doesn’t just happen – businesses and marketing agencies have to make it happen. Strategies like content marketing, public relations, paid advertising and social media impact the level of awareness people have of a brand. People can’t buy from a brand if they don’t know […]

drawing of person holding a magnet that attracts leads

Developing Five Different Types of Lead Magnets That Get Results

By Darren Johnson on Oct 4, 2021

Lead magnets can be highly effective in generating tons of leads. We’ve all used newsletters, ebooks or free samples to get users’ contact details, specifically emails. Growing your clients’ email lists can help expand their customer base. That’s because 73% of adults prefer email for receiving marketing updates from brands. And 96% of consumers check […]

drawing of shopping cart

Six Ways to Reduce Abandoned Shopping Carts and Increase Your Clients’ Revenues

By Tom Earnest on Oct 1, 2021

Shopping cart abandonment is rampant, and it is the bane of existence to ecommerce marketers. 70% of customers who added an item to their cart leave without finalizing the transaction. It’s impossible to completely eliminate shopping cart abandonment, but it is important to do all you can to eliminate or reduce anything that might cause […]

two people in very different acitvities

How Behavioral Segmentation Can Push Your Clients to the Next Level

By Sean Brooks on Sep 30, 2021

Consumers are bombarded with marketing campaigns every day. So, it’s natural that they tune out what isn’t relevant or applicable to them. This means that if you’re targeting your clients’ audiences with generic content, you’re missing out on a huge opportunity to engage them. Talking to an audience directly and focusing on what they like […]

dart hitting bullseye with words key performance indicators

15 Marketing KPIs You Should Be Monitoring for Ultimate Success

By Suraj Jha on Sep 22, 2021

As marketers, we know marketing strategies require testing and constant tweaking to deliver the best results. Analytics tools, dashboards and marketing software can help you measure your clients’ digital marketing efforts on a wide range of key performance indicators (KPIs). These various metrics show successes, shortcomings and how a business’s marketing efforts impact its goals. […]

creator making a marketing video on a laptop

Video Marketing: Why Your Clients Need It and How to Get Started

By Darren Johnson on Sep 20, 2021

While video marketing isn’t a new concept, its importance as part of a digital marketing strategy has increased in recent years. In 2021, U.S. digital video advertising spend was estimated at $55.34 billion dollars, up from $31.86 billion in 2019. And this spend is predicted to increase to $78.45 billion dollars by 2023. This data […]

marketer consoling distraught client

9 Common Marketing Mistakes that Can Cost Your Clients Money

By Sean Brooks on Sep 15, 2021

There were 5,523 digital advertising agencies in the US in 2021, and that doesn’t include agencies that specialize in other types of marketing. And every year there’s more. How do you differentiate your agency from the rest and proffer impressive returns on investments for your clients? How do you provide top notch digital marketing services […]