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By Deborah Kurfiss, Umbrella Content Marketing Director on Mar 17, 2023
Last week we talked about what brand equity is and why it’s critical for ultimate business success. Among other benefits, it increases customer awareness, heightens perceived value, generates positive associations, creates brand loyalty and increase return on investment. Probably most importantly, strong brand equity enables your clients to charge a premium to willing customers. So […]
By Deborah Kurfiss, Umbrella Content Marketing Director on Feb 24, 2023
We’ve sung the praises of LinkedIn advertising for B2B before. After all, LinkedIn boasts the largest professional community in the world. LinkedIn advertising can be a best friend to your B2B clients. Here’s some of the reasons: LinkedIn is the leading platform for B2B lead generation. LinkedIn has over 875 million members Many decision makers […]
By Deborah Kurfiss, Umbrella Content Marketing Director on Feb 17, 2023
You could have the best digital marketing agency in the area and still be less profitable than you could be. This is true with any business. Increasing your digital marketing agency profits takes more than just being good at your job. It takes solid strategy and processes to show good profits year after year. Here […]
By Deborah Kurfiss, Umbrella Content Marketing Director on Feb 10, 2023
You would think that all the businesses out there already have an SEO strategy they are following diligently. It seems sometimes that SEO is all you read about. But the reality is that only less than 65% of small businesses have an SEO strategy. And many of those are far from doing all they can to make […]
By Deborah Kurfiss, Umbrella Content Marketing Director on Feb 3, 2023
Finding and keeping high-end clients for your agency doesn’t just happen. You need to target your ideal clients and strategize how to get them. If you are working to get clients, choose to land the whales rather than the minnows, and grow your marketing agency. 1. Finely Target Your Audience To get your ideal clients, […]
By Deborah Kurfiss, Umbrella Content Marketing Director on Jan 27, 2023
We already know there are many reasons for ensuring website accessibility for your clients. In earlier blog posts, we have outlined the thousands of dollars in penalties your clients can face if their websites are not accessible and Department of Justice Guidelines. But does website accessibility affect SEO? Many marketers have assumed so. Now there […]
By Deborah Kurfiss, Umbrella Content Marketing Director on Jan 20, 2023
Whether you are building your digital marketing agency or you are an old hand, good client onboarding is critical to creatubg client loyalty. Onboarding enables you and your client to get to know each other understand your client’s challenges and goals better, set client expectations and introduce your client to your processes. You want client […]
By Deborah Kurfiss, Umbrella Content Marketing Director on Jan 13, 2023
People are busier than ever, and they aren’t willing to spend a lot of time watching long videos. But videos under a minute are another story, which is why short form video has become increasingly popular and effective. TikTok is particularly well-known as a platform for short-form video, no doubt motivating Instagram to introduce Instagram […]
By Deborah Kurfiss, Umbrella Content Marketing Director on Jan 6, 2023
If you have clients with B2B businesses, it’s well known that LinkedIn offers you powerful and effective ways to reach their customers. LinkedIn is the premier platform for business professionals and boasts 810 million members. LinkedIn’s ad reach is solid, and it grew by 22 million people just in Q4 2021. So it’s well worth […]
By Deborah Kurfiss, Umbrella Content Marketing Director on Dec 23, 2022
The key to selling anybody anything is first understanding them, which is why customer personas are so important. Who are your clients’ customers? What are their demographics? What drives them? What are their typical buying behaviors? The more you understand your clients’ customers, the more likely you are to connect your client with them and […]