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Facebook location targeting

Facebook Location Targeting: Choosing the Right Location and Radius for Facebook Ads

By Umbrella Staff on Jun 14, 2024

If you have small business clients, you already know that Facebook can be an effective and economical way for your clients to reach their ideal audiences. Facebook is renowned for enabling businesses to finely target their audiences by demographics and interests. You can also use Facebook location targeting, but it takes a little tweaking to […]

best channels for interactive content

The Best Channels for Interactive Content Such as Quizzes and Polls

By Umbrella Staff on May 31, 2024

Recently, we published an article discussing the importance of engaging customers using interactive content such as quizzes and polls. Quizzes and polls can engage users, gather valuable insights, and foster deeper connections with your marketing agency’s clients’ audiences. For marketing agencies, leveraging these tools effectively across various channels can significantly enhance their clients’ reach and […]

interactive content

Developing Interactive Content: Best Practices for Quizzes and Polls

By Umbrella Staff on May 28, 2024

If interactive content is not a major marketing focus for your agency, you may want to include it in your offerings now. Providing your clients with interactive content such as quizzes and polls can help to set your agency apart. You can use quizzes and polls in various channels such as on a client’s website […]

case study, success story

How to Write an Effective Case Study

By Deborah Kurfiss, Umbrella Communications & Content Director on May 24, 2024

It’s a marketing maxim, “Show them, don’t just tell them.” Solid case studies (also called success stories) offer your audience vivid evidence of the superiority of a product or service. They explain in detail how your service (or your client’s product or service) helped a specific client achieve success and include accolades from that client. […]

Data Analytics

How Data Analytics Enables Marketers to Understand Customer Behavior

By Umbrella Staff on May 10, 2024

Recently, we discussed 10 Effective Strategies for Ethically Collecting Customer Data and Building Trust. Today we want to discuss the related topic of the ways we can use data analytics to understand customer behavior. Analyzing and understanding customer behavior is the foundation of business today. Once upon a time, marketers made decisions and spent marketing […]

Collecting customer data

10 Effective Strategies for Ethically Collecting Customer Data and Building Trust

By Umbrella Staff on Apr 30, 2024

To be successful as a digital marketer, you must be proficient in collecting customer data. When you have information about your clients’ customers, you can better choose what channels to use to reach them, what products and services to feature to each audience segment, what problems you can solve for them, how to influence them […]

How to launch a marketing agency

42 Tips on How to Launch a Marketing Agency: A Checklist

By Umbrella Staff on Apr 26, 2024

Last week we gave you some questions to ponder while considering Should I Start a Marketing Agency? This week we want to give you a practical, succinct checklist for how to launch a marketing agency. These should give you food for thought and help your brainstorm! ☐   1. Define Your Industry Niche: Determine your target […]

Start a digital marketing agency

Should I Start a Digital Marketing Agency?

By Umbrella Staff on Apr 19, 2024

After running your own business or working in the businesses of others, you may find yourself thinking about whether or not to start a digital marketing agency. You may have an educational background in that area or have gained extensive experience and success helping others with their marketing. But in every new endeavor, there are […]

Google March 2024 algorithm update

Google’s March 2024 Algorithm Update: Don’t Let Your Clients Lose Their Rankings!

By Umbrella Staff on Apr 12, 2024

It’s a never-ending job to keep on top of SEO, because Google is constantly changing its algorithms. Last month Google announced its March 2024 algorithm update, one of the most significant algorithmic changes to hit the digital landscape in recent years, impacting businesses of all sizes and sectors. In fact, Google announced two updates at […]

leverage social media

8 Ways to Leverage Social Media in 2024 for Lead Generation, Branding and Conversions

By Umbrella Staff on Mar 31, 2024

It’s no secret that social media, with its over 4.95 billion users, offers tremendous opportunities to marketers to show off their brands, reach new customers, and engage with their audiences at a very reasonable cost. Today we want to address some of the important trends and techniques you need to leverage social media for your […]

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