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live video

How Live Video Connects Your Clients to Their Customers Like Nothing Else

By on Dec 2, 2022

Probably you’re already using video to market your clients’ businesses. After all, 86% of businesses use video as a marketing tool and 92% of marketers value video as an “important part” of their marketing strategy. The reason for this is that video is very effective. Videos are 53% more likely to land your clients on […]

how to write for social media

9 Tips on How to Write for Social Media and Engage Your Clients’ Audiences

By Deborah Kurfiss, Umbrella Content Marketing Director on Nov 25, 2022

Social media enables you to connect and engage with your client’s audience in a way you never could before. To do that, you need to understand how to write for social media. We’ve been hearing since the dawn of social media that at its best social media facilitates conversations not one-way advertising. Many businesses still […]

Mobile-friendly websites and desktop site

Mobile Friendly Sites Part 2: How to Make Mobile-Friendly Websites

By Deborah Kurfiss, Umbrella Content Marketing Director on Nov 18, 2022

Today we want to talk about jut how to make mobile-friendly websites. This is a follow-up to our previous blog post,  Mobile Friendly Websites Part 1: Are Your Clients Websites Mobile Friendly and Why Does It Matter? Your clients’ customers should easily be able to use their websites whether from a smartphone, a tablet, a […]

People accessing mobile friendly websites on various mobile devices

Mobile Friendly Websites Part 1: Are Your Clients Websites Mobile Friendly and Why Does It Matter?

By on Nov 4, 2022

We would like to address mobile friendly websites in two parts. This week we will give an overview on how to tell if your client’s site is mobile friendly. Next week we will address how to make your client’s site mobile-friendly in more detail. Why Stellar Websites for Mobile Devices Are So Important Here are […]

Writing for Google in 2022

Writing for Google in 2022

By Deborah Kurfiss, Umbrella Content Marketing Director on Oct 28, 2022

Every marketing agency wants a client’s website pages right at the top of the first page of Google search results. You want your client’s customers to find them. You want to drive traffic to their site. Unfortunately, many businesses are doing everything wrong to try to get there. Writing for Google in 2022 required a […]

white label website services

White Label Website Services: Get in on the Action

By Deborah Kurfiss, Umbrella Content Marketing Director on Oct 23, 2022

Not too many would disagree that the calling card of any business today, even a small local business, is their website. Sure, it’s possible that sandwich shop on the corner might be the exception, but it’s unlikely. 71% of small businesses have websites. Today, with while label website services readily available to your marketing agency, […]

email nurture sequence

How to Write an Email Nurture Sequence

By Deborah Kurfiss, Umbrella Content Marketing Director on Oct 14, 2022

Last week we talked about the importance of email sequences and discussed some of the primary types including email nurture sequences. Email is an extremely effective marketing channel. After all, four billion people use email every day. If you haven’t already, you may want to read “Email Sequences 101: An Overview.” This week we are […]

email sequences

Email Sequences 101: An Overview

By Deborah Kurfiss, Umbrella Content Marketing Director on Oct 7, 2022

Email is an amazingly efficient way to turn prospects into customers. Email marketing ROI averages $36 for every $1 spent. That’s better than any other channel. But to do it right, you need to use email sequences. You must nurture your prospects along. As we’ve said many times before, marketing is a process, not an […]

white label AI chatbots

Prepare for the Holiday Rush with White Label AI Chatbots

By Deborah Kurfiss, Umbrella Content Marketing Director on Sep 30, 2022

We are entering the fourth quarter of the year. That means people will soon start holiday shopping (some have already), and retail clients better be prepared for them. Other businesses such as those in the hospitality and travel sectors also see an uptick this time of year. Beyond marketing campaigns, you can motivate these holiday […]

SEO tips for WordPress

12 Traffic-Driving SEO Tips for WordPress

By Deborah Kurfiss, Umbrella Content Marketing Director on Sep 23, 2022

No doubt many of your clients have WordPress sites. But are you doing what you can to optimize these WordPress sites for SEO?  It’s a wildly popular content management system (CMS). All kinds of sites use WordPress such as Sony Music, TechCrunch, Wired and Microsoft News. As of this writing, about 42.9% of websites are […]

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