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customer reviews

8 Ways to Increase Customer Reviews – and Your Clients’ Credibility!

By Umbrella staff on Feb 23, 2024

Why should a customer trust your client’s company? After all, your client is trying to sell that customer something. There are many ways that companies can gain the trust of their customers. We all know people who live and die by Apple products. But Apple didn’t have that blind loyalty right out of the gate. […]

email marketing rules

25 Essential Email Marketing Rules

By Deborah Kurfiss, Umbrella Communications & Content Director on Feb 16, 2024

Email marketing may not be new,  but it remains a cornerstone for your digital marketing clients to engage with their customers and get results.  Here, we outline 25 indispensable email marketing rules for launching and running successful campaigns. Ignore them at your peril. 1. Understand Your Audience Before anything else, know who you’re talking to. […]

testimonial marketing

How Testimonial Marketing Can Turn Your Client’s Business Around!

By Umbrella Staff on Feb 9, 2024

Testimonial marketing is immensely effective for influencing audience opinion and motivating sales. After all, your client has their own motivations for touting their products and services. But when customers rave about a product or service? People sit up and take notice, because other customers have no agenda, and their comments are considered trustworthy. Testimonials offer […]

losing customers

Client Losing Customers? Here’s What You Need to Do

By Deborah Kurfiss, Umbrella Communications & Content Director on Jan 31, 2024

If you’ve heard it once, you’ve heard it a thousand times. It’s much less expensive and easier to keep customers than to land new ones. It varies by industry, but we are generally talking five times less expensive.  Not only that, but old customers spend 67% more than new ones! So, if you have a […]

Google Ads or Facebook Ads

Google Ads or Facebook Ads: Which Is Best for Your Clients?

By Deborah Kurfiss, Umbrella Communications & Content Director on Jan 26, 2024

You know the power of digital advertising and how much it can help your clients’ businesses grow and increase profits. But when your marketing agency’s clients are mostly small businesses, you need to provide them with effective marketing on a budget. This may leave you worrying about the wisdom of using Google Ads or Facebook […]

marketing mistakes

Why Do Startups Fail? Avoid These 6 Business-Killing Marketing Mistakes  

By Deborah Kurfiss, Umbrella Communications & Content Director on Jan 12, 2024

As a marketing agency owner, no doubt some of your clients are hopeful startups. But the harsh reality is that about 10% of startups fail in the first year, and 70% fail in the second through the fifth year.  Professor Leonard Lodish, a marketing professor at Wharton and author of Entrepreneurial Marketing and Marketing That Works, says […]

website design trends for 2024

Website Design Trends for 2024

By Deborah Kurfiss, Umbrella Communications & Content Director on Dec 29, 2023

As we head into the New Year, let’s take a look at the website design trends for 2024. It’s important that your clients don’t just have a website created and forget it. Websites need to be regularly refreshed and what better time than the beginning of the new year? Website Accessibility Website accessibility is going […]

2024 marketing challenges:

2024 Marketing Challenges: What Will Marketers Face?

By on Dec 22, 2023

Last week we talked about the biggest trends marketers will see in 2024. This week we want to talk about 2024 marketing challenges. These are often related. Digital marketing can turn on a dime and this will continue to pick up speed in 2024. Small businesses with their limited resources and smaller scale face unique […]

marketing trends for 2024

Six Top Marketing Trends for 2024

By Deborah Kurfiss, Umbrella Communications & Content Director on Dec 15, 2023

With 2024 almost upon us, it’s time to review projections for marketing trends to expect in the coming year. The adoption of a variety of digital technology continues to accelerate. At the same time, customers increasingly expect more of companies every year. These factors have a big influence on the marketing trends for 2024. Some […]

white label Pay Per Result SEO

White Label Pay Per Result SEO: The Unvarnished Truth

By Deborah Kurfiss, Umbrella Communications & Content Director on Nov 30, 2023

It seems like Pay Per Result SEO would be a no-brainer for business owners. Your client doesn’t pay unless you or your white label Pay Per Result SEO services provider gets them results. What’s not to love? But everything has not only advantages but also challenges. In order to sell white label Pay Per Result […]

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