Why Good Communicators Should Start Marketing Agencies

To become a successful marketer, you just need to communicate well. Marketing is fundamentally about communication because the essence of marketing is to convey messages that inform, persuade, and remind consumers about products, services, or brands. Excellent communicators like yourself often want to take their skills and talents to the next level by beginning their own marketing agency. However, they assume it will require many steps to get there. Fortunately, Umbrella manages all your operations with turnkey marketing services so you can easily launch your business.

Here’s a step-by-step article on how to go from communicator to marketing agency owner in no time:

What Makes a Great Communicator?

A great communicator possesses diverse qualities that enable effective communication. These include active listening, clarity and conciseness, empathy, confidence, awareness of nonverbal communication, adaptability, open-mindedness, patience, feedback skills, storytelling ability, respectfulness, thorough preparation, emotional intelligence, and the ability to reflect on conversations. 

1. Active listening involves attentively understanding and empathizing with the speaker’s message, while clarity and conciseness ensure that messages are conveyed clearly and succinctly. 
2. Empathy helps to build trust and rapport, and confidence aids in conveying credibility and authority.
3. Awareness of nonverbal communication, adaptability, and open-mindedness allows effective communication in diverse situations, while patience fosters natural conversations.
4. Feedback skills and storytelling ability contribute to meaningful interactions, and respectfulness nurtures a positive and collaborative environment. 
5. Thorough preparation enhances confidence, and emotional intelligence aids in navigating complex interpersonal dynamics. 
6. Lastly, the ability to reflect on conversations helps individuals grow and improve as communicators. 

By mastering these skills, individuals can become great communicators capable of effectively influencing, inspiring, and connecting with others. This can lead to positive results, such as the findings of a Harvard Study on Adult Development which indicate that good communication skills contribute to stronger social bonds, crucial for long-term happiness and health. A report by Salesforce states that 89% of customers are more likely to make another purchase after a positive customer service experience, often driven by effective communication. Additionally, according to PwC, 73% of consumers cite customer experience as an important factor in their purchasing decisions, with communication being a key component.

Connecting With Others: The Key to Marketing

The cornerstone of successful marketing lies in the ability to connect with others. Marketing and communication are inherently intertwined, encompassing message development, audience comprehension, channel selection, and consumer motivation. Effective communication strategies and understanding the needs of the target audience are vital for successful marketing campaigns. It’s crucial to engage and motivate consumers through compelling messaging in order to drive action and achieve marketing objectives. 

Another imperative aspect of connecting with others as a marketing professional is storytelling. Effective marketing often involves storytelling, which is a powerful form of communication. When you tell engaging stories, you can establish emotional connections with your audience, making your brand more memorable and relatable.

How effectively you engage across different forms of communication also plays a vital role in shaping the outcomes of your marketing efforts. For example, according to a survey conducted by McKinsey & Company, “18 percent of clients blame miscommunication for the loss of sales.” Marketing communication aims to captivate the audience, fuel interaction, and cultivate a robust and lasting connection between the brand and the consumer. 

Turn Your Gift of Communication into a Marketing Business

In order to begin a marketing agency, you have already taken the first step by identifying yourself as a solid communicator. From here, there are certain things you can do to position yourself for even greater professional success:

Hone Your Communication Craft

To improve your listening skills, make sure to maintain eye contact with the speaker, refrain from interrupting, and summarize what the speaker has said to ensure that you understand. Additionally, work on your ability to empathize by trying to understand the other person’s perspective, using supportive language, and being patient to allow the other person to express themselves fully. 

Consider Your Favorite Market

Before starting your own marketing agency, it’s important to clarify who your target clients will be. For example, are you knowledgeable about websites, or do you have a passion for working with various types of local businesses? Perhaps you’re most excited about working with a specific demographic, such as mid-career entrepreneurs. Defining your target clients and the reasons why you want to work with them will help your company stand out and ensure that you find fulfillment in your work.

Know Your Most Profitable Options

The most impactful digital marketing agencies are the ones that directly contribute to their client’s success and are highly sought after. These agencies build strong, long-lasting client relationships and consistently deliver measurable, significant results. Specializing in valuable areas like SEO, PPC, and CRO, and implementing effective pricing strategies and operational efficiency are essential for achieving success in the digital marketing industry.

Choose Your Startup Partner

To save yourself time, money, and a considerable learning curve that comes with transitioning from a good communicator to a successful marketing agency owner, consider partnering with a larger company. Assess options carefully, ensuring they offer support in products and fulfillment, branding and social proof, lead generation, and ongoing training. This strategic collaboration can provide valuable resources and expertise, enabling a smoother and more successful transition into the competitive world of marketing agency ownership. 

Communicating While Your Agency “Runs Itself”

We want you to start an agency as its trusted advisor instead of worrying about your marketing agency’s operations. At Umbrella, we give good communicators successful digital marketing agencies. In fact, we have done this for over 3000 agencies—from those that come up when you search “marketing agencies near me” to businesses all over the world. We believe that a good communicator can eloquently explain the value of a product to a business owner, listen to their needs while asking the right questions, and serve as a dependable consultant. 

While you focus on communicating with excellence, which we also offer further training on, Umbrella helps grow your business beyond what you could have imagined. To schedule a free consultation, contact Umbrella through our website or call (866) 760-2638.