Discover the FREE PLAYBOOK from World’s Best Marketers 
As we head into the New Year, let’s take a look at the website design trends for 2024. It’s important that your clients don’t just have a website created and forget it. Websites need to be regularly refreshed and what better time than the beginning of the new year? Website Accessibility Website accessibility is going […]
Category Archives: Website Accessibility
8 Ways White Label Digital Marketing Services Help Agencies Succeed and Grow
Today we are stepping back and reviewing some of the benefits to marketing agencies and marketing consultants for using white label digital marketing services. In the ever-evolving landscape of digital marketing, it’s important to stay agile, efficient, and on top of the latest trends. For marketing agencies and freelance marketers, this can sometimes be a […]
Does Website Accessibility Affect SEO? You Betcha!
We already know there are many reasons for ensuring website accessibility for your clients. In earlier blog posts, we have outlined the thousands of dollars in penalties your clients can face if their websites are not accessible and Department of Justice Guidelines. But does website accessibility affect SEO? Many marketers have assumed so. Now there […]
White Label Website Services: Get in on the Action
Not too many would disagree that the calling card of any business today, even a small local business, is their website. Sure, it’s possible that sandwich shop on the corner might be the exception, but it’s unlikely. 71% of small businesses have websites. Today, with while label website services readily available to your marketing agency, […]
Client Website Mistakes to Avoid
If you are designing or developing websites for clients, of course you need to listen to them about their desires and goals. But just as importantly, as an expert in the area, it’s up to you to watch out for website mistakes that might never occur to your clients. If you aren’t an expert but […]
The DOJ Website Accessibility Guidelines: What Marketing Agencies Need to Know
A few weeks ago, on March 18, 2022, the Department of Justice (DOJ) finally published guidelines that outline how state and local governments – and also businesses open to the public — can make sure that their websites are accessible to people with disabilities as required by the Americans with Disabilities Act (ADA). The ADA […]
Six Ways to Reduce Abandoned Shopping Carts and Increase Your Clients’ Revenues
Shopping cart abandonment is rampant, and it is the bane of existence to ecommerce marketers. 70% of customers who added an item to their cart leave without finalizing the transaction. It’s impossible to completely eliminate shopping cart abandonment, but it is important to do all you can to eliminate or reduce anything that might cause […]
Why Positive User Experience is Key to Digital Marketing Success
Creating a positive online user experience is crucial to meeting your clients’ digital marketing goals such as increasing website traffic, conversion rates, customer satisfaction and increased revenue. Companies that excel in giving their customers positive user experiences grow at a faster rate and generate more revenue than their competitors. It is important to understand how […]
Why website accessibility is your $1m business?
Most business owners think a website design has to do with a beautiful interface with all the needed functionalities. That’s right. But there’s also an important part of website design that most business owners fail to recognize – accessibility. As a marketing agency owner, you might find the concept of website accessibility unfamiliar, but it […]