Discover the FREE PLAYBOOK from World’s Best Marketers 
As a marketer, you probably already know how very effective lead magnets are for lead generation. 50% of marketers get higher conversion rates when they use lead magnets. Well-crafted lead magnets help you to bring in not only more clients for you or your customers but to also pull in the right clients, the kind […]
Category Archives: Sales and Marketing
Why Do Startups Fail? Avoid These 6 Business-Killing Marketing Mistakes
As a marketing agency owner, no doubt some of your clients are hopeful startups. But the harsh reality is that about 10% of startups fail in the first year, and 70% fail in the second through the fifth year. Professor Leonard Lodish, a marketing professor at Wharton and author of Entrepreneurial Marketing and Marketing That Works, says […]
Six Top Marketing Trends for 2024
With 2024 almost upon us, it’s time to review projections for marketing trends to expect in the coming year. The adoption of a variety of digital technology continues to accelerate. At the same time, customers increasingly expect more of companies every year. These factors have a big influence on the marketing trends for 2024. Some […]
How to Craft Compelling Google PPC Ad Copy that Converts
In the fast-paced world of digital marketing, Pay-Per-Click (PPC) advertising remains a cornerstone strategy for marketing agencies looking to deliver strong results for their clients. Among the various PPC platforms, Google Ads stands out as a powerhouse, offering access to a vast audience and a plethora of targeting options. Worldwide, 80% of businesses use Google […]
11 Spot-On Marketing Tips for Persuasive Storytelling
In our last article, 6 Reasons to Embrace the Astonishing Power of Storytelling, we explained why you should be using storytelling in your marketing to humanize your client’s brand. In this article, we are going to tell you how to create compelling stories that help your client connect with their customers and increase sales. Stories […]
Google Holiday Advertising Recommendations for 2023
No doubt Google Ads and directories play an important part of holiday marketing thrusts for many of your clients. Therefore, today we would like to talk about Google holiday advertising recommendations. People shop on Google more than a billion times a day. If your client does not have a Merchant Center Account, they should. It […]
2023 Holiday Shopping Season Planning – Get It Done!
Nobody needs to tell you that the holiday season is the most important time of the year for retail, both ecommerce and walk-in stores. If you have a client with a retail business, it’s past time to start planning for the 2023 holiday shopping season. This isn’t the time to slack off! Planning is critical […]
Google’s Project Magi Will Change How We Search Online
What Is Google’s Project Magi? Changes are coming to Google search, so as a marketer you will want to be prepared. Google has 160 developers busily working on Project Magi, an AI-powered search engine that’s going to change how your customers search and even make purchases on the Internet. Project Magi’s goal is to create […]
8 Ways White Label Digital Marketing Services Help Agencies Succeed and Grow
Today we are stepping back and reviewing some of the benefits to marketing agencies and marketing consultants for using white label digital marketing services. In the ever-evolving landscape of digital marketing, it’s important to stay agile, efficient, and on top of the latest trends. For marketing agencies and freelance marketers, this can sometimes be a […]
ChatGPT Part 1: Revolutionize Your Marketing
ChatGPT has been the talk of marketers since it was introduced on November 30, 2022, and many feel it will revolutionize marketing. Chat GPT is a language model that uses Natural Language Processing (NLP) and Machine Learning (ML) algorithms to understand questions and background you give it (prompts) and form humanlike responses that are important […]