Discover the FREE PLAYBOOK from World’s Best Marketers 
Nobody needs to tell you that the holiday season is the most important time of the year for retail, both ecommerce and walk-in stores. If you have a client with a retail business, it’s past time to start planning for the 2023 holiday shopping season. This isn’t the time to slack off! Planning is critical […]
Category Archives: Sales and Marketing
Google’s Project Magi Will Change How We Search Online
What Is Google’s Project Magi? Changes are coming to Google search, so as a marketer you will want to be prepared. Google has 160 developers busily working on Project Magi, an AI-powered search engine that’s going to change how your customers search and even make purchases on the Internet. Project Magi’s goal is to create […]
8 Ways White Label Services Grow Agencies
Today we are stepping back and reviewing some of the benefits to marketing agencies and marketing consultants for using white label digital marketing services. In the ever-evolving landscape of digital marketing, it’s important to stay agile, efficient, and on top of the latest trends. For marketing agencies and freelance marketers, this can sometimes be a […]
ChatGPT Part 1: Revolutionize Your Marketing
ChatGPT has been the talk of marketers since it was introduced on November 30, 2022, and many feel it will revolutionize marketing. Chat GPT is a language model that uses Natural Language Processing (NLP) and Machine Learning (ML) algorithms to understand questions and background you give it (prompts) and form humanlike responses that are important […]
$40,000 or $400,000? Verticals Make the Difference!
Increase Your Agency’s Revenues by Focusing on Verticals If you are establishing a marketing agency, becoming a successful, well-known marketing agency that clients seek out can be a long slog as you battle growing competition. One of the most effective methods of setting yourself apart to gain top of mind awareness with prospects and dominate […]
How Website Personalization Increases Sales and Loyalty
Let’s talk about why website personalization can make such a difference to a business’s bottom line. Have you ever received a gift that was perfectly suited to your taste, style and personality? Or an email that addressed you by your name and offered you something you were interested in? Or a meal that was customized to […]
Brand Equity Part 2: Seven Ways to Build Brand Equity
Last week we talked about what brand equity is and why it’s critical for ultimate business success. Among other benefits, it increases customer awareness, heightens perceived value, generates positive associations, creates brand loyalty and increase return on investment. Probably most importantly, strong brand equity enables your clients to charge a premium to willing customers. So […]
Brand Equity Part 1: Why Is Brand Equity Critical to Ultimate Business Success?
Brand equity is the difference between the respected companies everyone wants to do business with and companies that few know and more forget. In this blog post, we will discuss what brand equity is and why it is vital to ultimate business success. In next week’s blog post, we will discuss how to create brand […]
8 Ways to Regularly Land Your Ideal Marketing Agency Clients
Finding and keeping high-end clients for your agency doesn’t just happen. You need to target your ideal clients and strategize how to get them. If you are working to get clients, choose to land the whales rather than the minnows, and grow your marketing agency. 1. Finely Target Your Audience To get your ideal clients, […]
Increase Your Clients’ Marketing ROI by Creating Focused Customer Personas
The key to selling anybody anything is first understanding them, which is why customer personas are so important. Who are your clients’ customers? What are their demographics? What drives them? What are their typical buying behaviors? The more you understand your clients’ customers, the more likely you are to connect your client with them and […]