Discover the FREE PLAYBOOK from World’s Best Marketers 
If there’s anything we all want as marketers, it’s to optimize our clients’ conversion rates. On The Marketing Umbrella, Umbrella CEO Itamar Shafir sat down with Tal Revivo, the founder of Adoric.com to discuss how businesses of all sizes can better convert visitors into customers. Tal is an entrepreneur, business consultant and designer. His company, […]
Category Archives: Sales and Marketing
The Secrets to Writing High-Converting Copy from a 9 Figure Copywriting Master…and the 3 Fatal Mistakes to Avoid
Umbrella is proud to welcome guest expert Adil Amarsi to share his sought- after advice on writing copy that converts. Adil Adil Amarsi is a copywriter, business consultant and podcaster who generated over $821 Million for his clients. Adil wrote over 14,000 marketing campaigns in more than 400 niches. _____________________________________________________________________________ During my nearly 20-year run as a copywriter, 14 as a highly sought […]
6 Ways to Drive Conversions in 2022
How do you achieve the best possible conversion rate for your clients? Whether you want to offer conversion rate optimization services to your clients or improve the effectiveness of your marketing services overall, the right tools and techniques are essential. Those techniques do not stay the same forever—they’re changing all the time. Any team experienced […]
10 Must-Have Characteristics of a Successful Digital Marketing Agency
As a digital marketing agency, you have to constantly find ways to stand out from the competition. No doubt you are always asking yourself: Why should a business choose my agency? What value does my agency bring to clients? The answers to these questions start with the the unique qualities your digital marketing agency. Whether […]
5 Powerful Ways to Drive Your Clients’ Businesses with Analytics
Failure to use analytics for developing your clients’ marketing strategies is like throwing darts with your eyes closed. You’ll most likely miss the bull’s-eye, and you might also cause more harm than good. If you don’t have the personnel to analyze the data yourself, or if your marketing agency focuses on other areas, it’s a […]
Alternative Digital Ad Placements You Should Explore
Some of the popularly used digital ad placements include Google Search Ads, Facebook feed ads and Instagram explore page ads. That’s because these platforms have millions of active users so marketers like to place ads here. But there’s always room for better ad placements. A different style or network could offer your client a higher […]
Put Your Clients on the Cutting Edge With 3D Google Ads
The online advertising landscape has undergone dramatic changes. Today’s Internet users face an increasing volume of content coupled with a decreasing attention span. With little patience for what isn’t interesting to them, these users are difficult for advertisers to reach. Enter a new eye-catching technology: the new 3D ad format from Google called Swirl. This […]
The Rewards and Risks of Influencer Marketing
Influencer marketing is nothing new. It’s been around since before social media marketing came into the picture. For years, businesses have used the influencers of the era to, well, influence people to buy their products. Some of us still remember the McDonald’s commercial in the early 1990s featuring Michael Jordan playing Larry Bird for a […]
Don’t Constantly Recreate the Content Wheel — Repurpose Content!
Whether it’s email, podcast, blog posts, social media posts or an array of other content, content creation takes research, time and effort. If your agency is only posting, sending or using it once, you’re missing the opportunity to make the most out of this content and reach a larger audience for your clients. One effective […]
How Well Known Are Your Clients? Five Ways to Measure Brand Awareness
Brand awareness is a marketing term we hear often, but it doesn’t just happen – businesses and marketing agencies have to make it happen. Strategies like content marketing, public relations, paid advertising and social media impact the level of awareness people have of a brand. People can’t buy from a brand if they don’t know […]