Discover the FREE PLAYBOOK from World’s Best Marketers 
Lead magnets can be highly effective in generating tons of leads. We’ve all used newsletters, ebooks or free samples to get users’ contact details, specifically emails. Growing your clients’ email lists can help expand their customer base. That’s because 73% of adults prefer email for receiving marketing updates from brands. And 96% of consumers check […]
Category Archives: Sales and Marketing
Six Ways to Reduce Abandoned Shopping Carts and Increase Your Clients’ Revenues
Shopping cart abandonment is rampant, and it is the bane of existence to ecommerce marketers. 70% of customers who added an item to their cart leave without finalizing the transaction. It’s impossible to completely eliminate shopping cart abandonment, but it is important to do all you can to eliminate or reduce anything that might cause […]
How Behavioral Segmentation Can Push Your Clients to the Next Level
Consumers are bombarded with marketing campaigns every day. So, it’s natural that they tune out what isn’t relevant or applicable to them. This means that if you’re targeting your clients’ audiences with generic content, you’re missing out on a huge opportunity to engage them. Talking to an audience directly and focusing on what they like […]
15 Marketing KPIs You Should Be Monitoring for Ultimate Success
As marketers, we know marketing strategies require testing and constant tweaking to deliver the best results. Analytics tools, dashboards and marketing software can help you measure your clients’ digital marketing efforts on a wide range of key performance indicators (KPIs). These various metrics show successes, shortcomings and how a business’s marketing efforts impact its goals. […]
Video Marketing: Why Your Clients Need It and How to Get Started
While video marketing isn’t a new concept, its importance as part of a digital marketing strategy has increased in recent years. In 2021, U.S. digital video advertising spend was estimated at $55.34 billion dollars, up from $31.86 billion in 2019. And this spend is predicted to increase to $78.45 billion dollars by 2023. This data […]
6 Simple but Effective Ways to Improve Landing Page Bounce Rate
Landing pages are a crucial part of your client’s websites. If they’re not performing, it’s time to look ways to improve bounce rate. When considering the success or failure of a landing page, the main metric is bounce rate. That is the number of visitors who land on the page but then disappear without a […]
Top 7 Holiday Marketing Strategies to Push Your Clients Ahead of Their Competition
If you run a marketing agency, you know that the holiday season is one of the best times you can leverage to give your B2C clients huge spikes in sales. But with virtually every retail business trying to cash in on the holiday season, the competition for customer attention is intense. So, how do you […]
7 Ways Your Marketing Agency Can Set Up Clients for Success
If you want to build a marketing agency, you know the key to reducing churn is setting up clients for success. Sure, an agency can hit sales targets, but if it can’t keep current clients, churn rate will eat away at the bottom line. Here are a few strategies marketing agencies like yours can use […]
How to Identify and Measure Effective Marketing Channels for Your Clients
Whether you’re developing your clients’ marketing strategy yourself or hiring an agency that provides white label SEO services for you to resell, choosing the proper marketing channels and knowing how to use tools to gauge their effectiveness are essential skills for any marketer. This article will cover defining your clients’ marketing goals, choosing the most […]
Podcast: Leonard Kim Explains How Personal Branding Is Critical to Marketers’ Ultimate Success
You may provide white label management services to your client or fulfill their reputation management services yourself. But have you given thought to your own personal branding? A successful marketing agency is built on trust. Your clients are turning the futures of their businesses over to you when they hire your agency for marketing services. […]