Discover the FREE PLAYBOOK from World’s Best Marketers 
If you are trying to build a marketing agency or build an advertising agency, you should have a deep understanding of the differences between B2B and B2C marketing. Of course, some businesses are both business to business and business to consumer. For example, a law firm could offer corporate law services but also offer family […]
Category Archives: Sales and Marketing
Seven Mass Personalization Marketing Tools to Leapfrog Revenues
Customers today don’t have patience with marketing messages that aren’t completely on point with their interests. Mass personalization tools now make that possible. In the past, B2B marketers could select a few “dream prospects” and give them individualized attention. After all, everyone is concerned with their own business rather than vendors trying to sell products […]
14 Ways to Calculate Digital Marketing ROI
We all know that clients hire marketing agencies to help build their businesses. The idea is to make money not spend it on marketing that isn’t showing results. You need to stay on top of your marketing ROI to show your clients your value, but also to make needed tweaks in your campaigns. 1. The […]
Brand Awareness: What It Is, Why Your Clients Need It and How to Develop It
We know you want to be able to show hard evidence of your success to your marketing agency clients. You know, the data that answers questions like How many conversions? How much have conversions increased? What is the campaign’s ROI? Has it improved since the last campaign? Certainly, these things are critically important. But they […]
Why Your Agency Clients Need a Full-Funnel Marketing Strategy
As marketers, we all know the importance of guiding customers through the marketing funnel. But are you leaving money on the table by focusing too heavily on just one end of the funnel rather than creating a full-funnel marketing strategy? There is a tendency for marketers to focus more on one part of the funnel […]
Drive Agency Client Success with B2B Explainer Videos
Video is a marketing must today for engaging clients. It’s firmly ensconced in the marketing pantheon. There are reasons that 92% of marketers value video as an “important part” of their marketing strategies. No doubt you have your own. B2B explainer videos can be particularly fruitful for your clients. Yet some marketers are still not […]
Overcoming Cognitive Bias for Sales and Marketing Success
We all like to think that we are rational beings. We like to think we consider all the facts, analyze the situation and make good decisions, including buying decisions. Sorry, but that’s just not the case. The reality is that human beings often make decisions based on existing cognitive biases. Facts may get your client […]
Are Business Consulting Firms Encroaching on Your Marketing Agency’s Turf? Beat ‘Em Back!
Here we are, another year. This is the time to gather your resources, reanalyze your strategies and make the tactical changes necessary to optimize your marketing agency’s success. As you plan for 2022, you will want to take into account that business consulting firms are increasingly taking on roles traditionally played by marketing agencies. Whether […]
PODCAST: How To Improve Your Sales, Understand Your Tools and Hire Salespeople with Mark Hunter
Following is the transcript (and podcast links) for Episode 32 of the Marketing Umbrella Podcast, our CEO Itamar Shafir interviews Mark Hunter, recognized as a Top 50 Most Influential Sales and Marketing Leader. Mark is known for challenging people and the sales myths they cling to. His message is not for the timid; it’s for […]
Expand Your Marketing Agency without the Headaches with White Label Digital Marketing
Do you ever feel like you are juggling a hundred balls all while walking a tight rope coated in olive oil while someone sets the end of the rope on fire? That’s the figurative experience of a lot of marketing agency owners. White label digital marketing may be the answer. The thing is, when you […]