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Brand Awareness: What It Is, Why Your Clients Need It and How to Develop It

We know you want to be able to show hard evidence of your success to your marketing agency clients. You know, the data that answers questions like How many conversions? How much have conversions increased? What is the campaign’s ROI? Has it improved since the last campaign? Certainly, these things are critically important. But they […]

How Well Known Are Your Clients? Five Ways to Measure Brand Awareness

Brand awareness is a marketing term we hear often, but it doesn’t just happen – businesses and marketing agencies have to make it happen. Strategies like content marketing, public relations, paid advertising and social media impact the level of awareness people have of a brand. People can’t buy from a brand if they don’t know […]