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How Well Known Are Your Clients? Five Ways to Measure Brand Awareness

Brand awareness is a marketing term we hear often, but it doesn’t just happen – businesses and marketing agencies have to make it happen. Strategies like content marketing, public relations, paid advertising and social media impact the level of awareness people have of a brand. People can’t buy from a brand if they don’t know […]

Developing Five Different Types of Lead Magnets That Get Results

Lead magnets can be highly effective in generating tons of leads. We’ve all used newsletters, ebooks or free samples to get users’ contact details, specifically emails. Growing your clients’ email lists can help expand their customer base. That’s because 73% of adults prefer email for receiving marketing updates from brands. And 96% of consumers check […]

How Behavioral Segmentation Can Push Your Clients to the Next Level

Consumers are bombarded with marketing campaigns every day. So, it’s natural that they tune out what isn’t relevant or applicable to them. This means that if you’re targeting your clients’ audiences with generic content, you’re missing out on a huge opportunity to engage them. Talking to an audience directly and focusing on what they like […]

Top 7 Holiday Marketing Strategies to Push Your Clients Ahead of Their Competition

If you run a marketing agency, you know that the holiday season is one of the best times you can leverage to give your B2C clients huge spikes in sales. But with virtually every retail business trying to cash in on the holiday season, the competition for customer attention is intense. So, how do you […]

Your Guide to Effective Client Management

We all love our clients. After all, they are our bread and butter. But while some clients are easy to please, others are, well, a bit more challenging. How can you oversee your clients to both please them and keep your own sanity? The answer is effective client management. Good client management enables you to […]

Five ways how white label agencies will save marketing agencies in 2021

Digital marketing is a broad term that covers a myriad of smaller marketing niches and categories. Therefore, anyone who claims to be an all-knowing digital marketing guru is lying. This is the reason why so many digital marketing agencies struggle to become a one-stop shop for all digital marketing services. Even those who claim to […]

An agency owner’s guide to marketing automation: A thorough guide

The language of digital marketing is constantly evolving; marketing teams and business owners must be able to adapt themselves quickly. But the danger of speed is that too much of it can lead to overspending, miscommunication, and even duplication of tasks. To avoid unnecessary delays, frustrating complications, it’s better to incorporate marketing automation into your […]