Email marketing may not be new, but it remains a cornerstone for your digital marketing clients to engage with their customers and get results. Here, we outline 25 indispensable email marketing rules for launching and running successful campaigns. Ignore them at your peril. 1. Understand Your Audience Before anything else, know who you’re talking to. […]
Category Archives: white label email marketing
8 Ways White Label Digital Marketing Services Help Agencies Succeed and Grow
Today we are stepping back and reviewing some of the benefits to marketing agencies and marketing consultants for using white label digital marketing services. In the ever-evolving landscape of digital marketing, it’s important to stay agile, efficient, and on top of the latest trends. For marketing agencies and freelance marketers, this can sometimes be a […]
11 Tips for Writing Compelling Email Subject Lines
A couple weeks back we published a two-part article that gave an overview of ways increase your clients’ email open rate. One of the most important aspects of open rate is of course your subject line. But that’s not the only reason your email subject line may be the most important part of your email. […]
How to Improve Your Email Open Rate: Part 2
Email your customers all the great offers you want, if they don’t open your email, your campaign is going to flop. Last week we published How to Improve Your Email Open Rates: Part 1. Please read this before continuing with this second part on email open rate. Find a Balance When trying to improve your […]
How to Improve Your Email Open Rates: Part 1
Email marketing remains one of the best methods to reach people directly. But no matter how great your email content or how valuable the offer, it really doesn’t matter unless you can motivate people to open your clients’ emails. A good email open rate is critical to the success of your email campaigns. This is […]
How to Write an Email Nurture Sequence
Last week we talked about the importance of email sequences and discussed some of the primary types including email nurture sequences. Email is an extremely effective marketing channel. After all, four billion people use email every day. If you haven’t already, you may want to read “Email Sequences 101: An Overview.” This week we are […]
Email Sequences 101: An Overview
Email is an amazingly efficient way to turn prospects into customers. Email marketing ROI averages $36 for every $1 spent. That’s better than any other channel. But to do it right, you need to use email sequences. You must nurture your prospects along. As we’ve said many times before, marketing is a process, not an […]
12 Copywriting Tips for Your Holiday Marketing Email Push
Last week we talked about planning strategy for your retail clients’ holiday promotions blitzes. This week we want to talk about holiday email content. 1. Think Campaign, Not One-Off You holiday marketing including your email marketing, is not a one-off. You will be sending a series of emails starting in October and going right through […]
Start Planning Holiday Email Campaigns Now!
The time is here to start your retail clients’ holiday promotions. And a big part of that is planning holiday email campaigns. In this post, we are going to cover preparation you should do before you even start writing the email. Future posts are going to cover holiday email content and schedules. Why Email is […]
Five Email Marketing Trends in 2022 to Impress Your Clients
We are in the middle of 2022, so we thought it was a good time to review some of this year’s best email marketing trends. Email marketing may not be as new and sparkly as some recent marketing trends, but it’s still very effective. Email marketing has evolved and remains one of the best forms […]