Discover the FREE PLAYBOOK from World’s Best Marketers 
You know the power of digital advertising and how much it can help your clients’ businesses grow and increase profits. But when your marketing agency’s clients are mostly small businesses, you need to provide them with effective marketing on a budget. This may leave you worrying about the wisdom of using Google Ads or Facebook […]
Category Archives: digital advertising
8 Ways White Label Digital Marketing Services Help Agencies Succeed and Grow
Today we are stepping back and reviewing some of the benefits to marketing agencies and marketing consultants for using white label digital marketing services. In the ever-evolving landscape of digital marketing, it’s important to stay agile, efficient, and on top of the latest trends. For marketing agencies and freelance marketers, this can sometimes be a […]
Maximizing Visibility: 10 Reasons Why Your Small Businesses Clients Can’t Ignore Google Advertising
Today we are diving into the world of Google advertising, and we’re giving you a simple and straight-to-the-point rundown on why this should be a staple in your client’s marketing strategy. Your clients, big or small, need visibility. They need to connect with their audience where that audience is spending their time: online. Let’s find […]
6 Steps to Optimize Google Ads Mobile Advertising: A Guide for Marketers
These days, almost everyone is connected through their phones and other digital devices. Our reliance on smartphones and tablets for information, shopping and business interaction has soared. As a marketer, it’s on you to take advantage of this connectivity to help your clients’ businesses grow. Google Ads mobile advertising is a remarkably effective tool for […]
Use Negative Keywords to Save Ad Budget and Laser Focus Targeting
Have you ever done an online search that generated a whole slew of results that are just not what you are looking for? They may be in the general category, but they aren’t really relevant to your needs. Or maybe you have been shown online ads in which you have absolutely no interest? Well, so […]
LinkedIn Advertising Options: A Must Know for B2B Marketers
We’ve sung the praises of LinkedIn advertising for B2B before. After all, LinkedIn boasts the largest professional community in the world. LinkedIn advertising can be a best friend to your B2B clients. Here’s some of the reasons: LinkedIn is the leading platform for B2B lead generation. LinkedIn has over 875 million members Many decision makers […]
Should I Be Using Programmatic Advertising?
Digital advertising today is extremely data-driven. Gone are the days when marketers just guessed at promoting a campaign and were unable to analyze results until it was over. If you are doing digital advertising to any degree today, you are probably using programmatic advertising. But despite the increasing importance of programmatic advertising, many business people […]
14 Ways to Calculate Digital Marketing ROI
We all know that clients hire marketing agencies to help build their businesses. The idea is to make money not spend it on marketing that isn’t showing results. You need to stay on top of your marketing ROI to show your clients your value, but also to make needed tweaks in your campaigns. 1. The […]
7 Digital Advertising Musts to Increase Conversions
Wish your digital ads like your Google ads and Facebook ads were performing better? Check to see if you are following these digital advertising musts. 1. Define and Target Your Client’s Audience Decide you specifically want to address in the ad and create it accordingly. If you don’t know who your client’s audience is, it’s […]
Podcast Advertising: A Powerful, Often Overlooked Marketing Channel
If you are like most marketers, you are always looking for new, effective ways to reach your audience. And if you can find one your competition isn’t using yet, so much the better. One often overlooked channel is podcast advertising. You don’t want to be among the marketers who don’t take advantage of this growing […]