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6 Steps to Optimize Google Ads Mobile Advertising: A Guide for Marketers

By Deborah Kurfiss, Umbrella Content Marketing Director on Aug 11, 2023

These days, almost everyone is connected through their phones and other digital devices. Our reliance on smartphones and tablets for information, shopping and business interaction has soared.

As a marketer, it’s on you to take advantage of this connectivity to help your clients’ businesses grow.  Google Ads mobile advertising is a remarkably effective tool for reaching your clients’ customers. In this guide, we’ll delve into six vital strategies that empower you use Google Ads mobile advertising effectively and unleash its full potential for your clients.

Mobile-Friendly Website: Create the Foundation of Success

Before you do anything else to plan your Google Ads mobile advertising strategy, you need to lay the foundation of a mobile-friendly website. In an era where mobile users demand seamless experiences, your client’s website’s responsiveness is non-negotiable.

In other words, if your client has a business website, they absolutely need to optimize it for mobile devices in order to be visible to their clients.  You can and should use Google’s mobile-friendly test to check how well your clients’ websites are optimized for mobile devices.

Precise Targeting: Focus on the Mobile Audience  

Efficient targeting is the North Star of any marketing campaign. Integrating mobile-specific targeting into your Google Ads strategy ensures your mobile campaigns resonate with the intended audience. This begins with identifying keywords that will triggered engagement from your client’s mobile device users.

The more you understand the behaviors or your client’s mobile audience, the better you will be able to develop Google Ads that are highly relevant to them and increase campaign performance.

Writing Compelling Mobile Ads: Crafting a Captivating Narrative

As with any advertising, the heart of Google Ads mobile advertising lies in the art of crafting compelling narratives. To interest potential customers, your ads must be relevant, engaging and informative.

Here’s how:

  • Seize attention with eye-catching headlines. If your headline isn’t interesting, people will stop reading. Use highly relevant keywords and aim your message outward to your audience’s challenges and desires rather than just blathering on about how great the company is.
  • Write a strong call to action (CTA) that compels the immediate action you want the customer to perform. Examples are “Get an immediate quote” or “Buy while they last.” A good CTA is critical for good click-through rates.
  • Set your client apart from their competition with their unique selling points. Show how your client can help their customers better than the competition.

Expanded Text Ads: Craft Engaging Experiences

When planning your Google Ads mobile advertising campaigns, you will probably want to use expanded text ads for optimal performance on mobile devices. They give you a lot more space to include messaging that will resonate with your client’s audience. That translates into increased engagement and conversions.  You can update your current ads to expanded text ads at not cost.

Ad Assets: Elevate Your Google Ads Mobile Advertising Game

Elevate your Google Ads mobile advertising game by integrating ad assets into your strategy. Ad assets enable you to include essential business information such as an address to drive in-store traffic and establish credibility, a phone number to make it easy for people to call your client for information and specific page links to drive online sales.

Ad assets transform the ads you create for your client into dynamic gateways to their business.

Bidding:  Be Strategic

Enhance the visibility of your Google Ads mobile advertising initiatives by strategically adjusting mobile bids. Increasing your bids for impressions on mobile devices makes it more likely you will reach your target mobile audience. You will be rewarded with better ad visibility, click-through rates and conversions.

Optimize the Remarkable Potential of Google Ads Mobile Advertising

Incorporating Google Ads into your mobile advertising strategy is a powerful way to connect with your target audience on their preferred devices and drive business growth. By starting with a mobile-friendly website, setting up mobile-specific targeting, following best practices for writing effective mobile ads, upgrading to expanded text ads, using the right ad assets and bidding higher for mobile devices, you can unlock the full potential of mobile advertising and achieve remarkable results.

Keep in mind that mobile advertising is continually evolving, so staying up-to-date with the latest trends and best practices is essential for ongoing success. With Google Ads as your ally, you can establish a strong mobile presence for your clients, reach new customers and take your clients’ small businesses to new heights in the digital landscape.

Interested in White Label Google Advertising?

If you are interested in white label Google advertising services, don’t hesitate to contact Umbrella for a free consultation by completing this form. You may also call us at (866) 760-2638. With Umbrella at your side, you can offer your clients the full spectrum of digital marketing services including Google Ads mobile advertising and beyond.

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