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By Umbrella Staff on Apr 12, 2024
It’s a never-ending job to keep on top of SEO, because Google is constantly changing its algorithms. Last month Google announced its March 2024 algorithm update, one of the most significant algorithmic changes to hit the digital landscape in recent years, impacting businesses of all sizes and sectors. In fact, Google announced two updates at […]
By Umbrella Staff on Mar 31, 2024
It’s no secret that social media, with its over 4.95 billion users, offers tremendous opportunities to marketers to show off their brands, reach new customers, and engage with their audiences at a very reasonable cost. Today we want to address some of the important trends and techniques you need to leverage social media for your […]
By Umbrella Staff on Mar 29, 2024
It’s not enough to know how to serve your marketing clients well. Before you can provide your clients with the best marketing services (whether implemented by you or white label marketing experts), you need to find them. You need to find hot, qualified leads who need your services. You need to optimize lead generation for […]
By Umbrella Staff on Mar 22, 2024
As a marketer, you probably already know how very effective lead magnets are for lead generation. 50% of marketers get higher conversion rates when they use lead magnets. Well-crafted lead magnets help you to bring in not only more clients for you or your customers but to also pull in the right clients, the kind […]
By Umbrella Staff on Mar 8, 2024
In an era where digital visibility is crucial for business success, Google Local Services Ads (LSAs) stand out as a game-changer, especially for small businesses. This advertising platform connects local businesses directly with potential customers at the exact moment they’re searching for the services offered. Understanding Google Local Services Ads Google Local Services Ads are […]
By Umbrella staff on Feb 23, 2024
Why should a customer trust your client’s company? After all, your client is trying to sell that customer something. There are many ways that companies can gain the trust of their customers. We all know people who live and die by Apple products. But Apple didn’t have that blind loyalty right out of the gate. […]
By Deborah Kurfiss, Umbrella Communications & Content Director on Feb 16, 2024
Email marketing may not be new, but it remains a cornerstone for your digital marketing clients to engage with their customers and get results. Here, we outline 25 indispensable email marketing rules for launching and running successful campaigns. Ignore them at your peril. 1. Understand Your Audience Before anything else, know who you’re talking to. […]
By Umbrella Staff on Feb 9, 2024
Testimonial marketing is immensely effective for influencing audience opinion and motivating sales. After all, your client has their own motivations for touting their products and services. But when customers rave about a product or service? People sit up and take notice, because other customers have no agenda, and their comments are considered trustworthy. Testimonials offer […]
By Deborah Kurfiss, Umbrella Communications & Content Director on Jan 31, 2024
If you’ve heard it once, you’ve heard it a thousand times. It’s much less expensive and easier to keep customers than to land new ones. It varies by industry, but we are generally talking five times less expensive. Not only that, but old customers spend 67% more than new ones! So, if you have a […]
By Deborah Kurfiss, Umbrella Communications & Content Director on Jan 26, 2024
You know the power of digital advertising and how much it can help your clients’ businesses grow and increase profits. But when your marketing agency’s clients are mostly small businesses, you need to provide them with effective marketing on a budget. This may leave you worrying about the wisdom of using Google Ads or Facebook […]