By Tom Earnest on Jun 8, 2021
Facebook has 1.56 billion daily active users. So, imagine the social influence you can achieve through advertising on it.
You sell Facebook advertising services. That may include managing content, placing ads on Facebook, or both. There is no doubt that you’re an expert in Facebook, but your sales process may be disorganized. It may be a bit uncertain. Or, you may not have a strategy at all.
So, how should you sell your Facebook advertising services? First, you should know the experience level of your potential client. Second, set your pricing according to the problem your client is facing. Third, develop a sales process that helps your prospective client to make the decision confidently and quickly. But if it isn’t your area of interest, then you can resell these Facebook advertising services.
This article will give you a streamlined baseline on how you can sell Facebook advertising services to local businesses effectively. So, let’s get started.
Let’s start from the beginning. What can be the most effective sales strategy for Facebook advertising services? How should you be thinking as a digital marketing agency?
Now, there are significant points here.
So, think about that for a moment, your best client may be:
It is not certain that your best client, a local business, will only operate in these models. They may operate in one of these models or some hybrid of these models. But the real point is that your client already has an online presence. They only want you to help them better optimize to get more value from that presence. And if you don’t know how to do that or don’t have skilled individuals in your team. So, instead of hiring new ones, choose a leading white-label Facebook advertising agency that will build Facebook lead ads or a dedicated funnel for your client.
What do these local businesses need? What might they be looking to buy? Let’s put them in three categories and discuss them here:
For them, a Facebook presence means expanded reach. The beginning client is aware that they don’t have what they need, and they are willing to make the initial investment. It will become your job to quantify what that core investment needs to be and what they can expect from that initial investment of energy, time, and money.
They need someone to look at their Facebook page, look at the marketing setup, and fix what’s breaking, so it happens more efficiently and is more dependable.
They feel comfortable spending money, and they know they have to make a significant amount of investment, but there is a way they measure the investment when it comes back. So, you have to be willing to look at their situation, improve and measure the return.
If you are looking for a step-by-step process to sell your Facebook advertising services, what might that look like? Well, the process begins by identifying the right people. You make contact from there, and then that contact leads to conversation, and finally, that conversation becomes a closed sale. This is how the process works.
Let’s discuss those steps in detail:
The first mistake that most businesses make is trying to force clients down this chain of events. They become so focused on making their sale, hitting their numbers, getting that closed deal that they don’t leave enough space for the person on the other side to move down this process with them.
Yes, this process is a little bit hectic, but you can opt for a white label Facebook advertising agency. They offer the top-notch advertising solution available in the market by far.
If you are not sure what will work for your client’s business, try testing different programs and targeting techniques. And at the end review your results to see what is resonating most with your client’s target audience.
You can also opt for the services of a trusted partner and resell Facebook advertising services. Umbrella’s marketing experts can handle all stages of your client’s Facebook marketing campaign, including ad creation, designing, setting up campaign and deployment, optimizing an ongoing campaign, and reporting with live view dashboard and regular reports.
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