How to Sell Facebook Advertising Services to Local Businesses in 2024

Facebook boasts 1.56 billion daily active users. That’s a colossal social influence for any business. You know the platform well as someone offering Facebook advertising services, whether through managing content, placing ads, or both… but how organized is your sales strategy?

If your process is uncertain or lacks a structure, this guide is for you. Here’s how to effectively sell your Facebook advertising services, especially at scale.

Understand Your Client’s Experience Level With Facebook Ads

To sell Facebook advertising services, the first step is identifying the experience level of your prospective client. Are they beginners, intermediate users, or advanced? This will shape how you pitch your services.

1. Beginners: These clients likely have no significant Facebook presence. They might have a business page but haven’t begun leveraging Facebook ads. They seek brand exposure and are ready to invest.
2. Intermediate: These clients have dabbled in Facebook advertising but need better results. They might be using ads, but inefficiently, and will require you to fix issues and optimize their campaigns.
3. Advanced: Advanced clients know the ropes of Facebook ads but need speed and efficiency. They are focused on metrics like ROI (Return on Investment) or ROAS (Return on Ad Spend) and want you to drive better returns.

Customize Pricing Based on Client Needs

Your pricing strategy for Facebook ads and services surrounding them should reflect the specific problems your clients face. Beginners may need more foundational work—creating ads and building a presence. Intermediate clients will need campaign optimizations, while advanced clients will look for faster, measurable results.

Consider offering tiered packages for your Facebook advertising services. For instance:

1. Basic package: Page setup, ad creation, and audience targeting.
2. Intermediate package: Ad optimization, A/B testing, and budget management.
3. Advanced package: In-depth reporting, ROI tracking, and multi-channel campaign integration.

Develop a Streamlined Sales Process for Facebook Ads and Beyond

Your Facebook advertising sales process should aim to build trust and guide the client quickly toward a decision. Here’s a step-by-step breakdown:

1. Identify Potential Clients: Focus on local businesses with a digital presence that could benefit from Facebook ads. Whether their current ads are underperforming or have no ads, these are your targets.
2. Make Initial Contact: This step is about offering a conversation, not a sale. Reach out to discuss how they can improve their social media presence through Facebook advertising. Let the business owner know you can provide real value.
3. Hold a Conversation: Confirm the specific issues they face with Facebook ads. Are they struggling with targeting? Is their ROI low? This is your opportunity to understand their pain points and offer tailored solutions.
4. Close the Sale: Make the sale simple once you’ve identified the problem. Don’t overcomplicate the process—start solving their issues right away.

White-Label Solutions: A Scalable Option

If you’re scaling your business or prefer to focus on other aspects of marketing, reselling white-label Facebook advertising services is a solid option. White-label providers can handle everything from ad creation and funnel development to campaign optimization and reporting.

This allows you to focus on client acquisition and relationship management while ensuring your clients receive top-tier Facebook advertising services.

Knowing What Local Businesses Need From Facebook Ads

Different clients will have different expectations from Facebook advertising services. Your job is to match those expectations with scalable solutions.

• Beginners: These people want visibility and community reach. They need someone to help them get started and invest wisely.
• Intermediate clients: Need optimizations. They’ve already spent time and money but need better results.
• Advanced clients: Seek precision and speed. They know what works and want to scale it up for bigger returns.

The Key to Success: Testing and Optimization

Even if you don’t know exactly what will work for your client immediately, Facebook ads offer a significant advantage: the ability to test. Try different targeting techniques, review ad performance, and continually optimize based on what’s working.

If handling all this feels overwhelming, consider partnering with a trusted white-label Facebook advertising agency. These agencies can take over campaign creation, optimization, and reporting while you focus on building relationships with clients.

Umbrella Knows Facebook Advertising

Selling Facebook advertising services and getting your clients to use Facebook ads well requires a deep understanding of your clients’ needs and a well-defined sales process. Whether you choose to handle campaigns yourself or resell through a white-label provider, the key is to offer value, optimize, and scale strategically.

By refining your approach, you can position your business as a go-to provider of Facebook advertising services for local companies in 2024. To schedule a free consultation with Umbrella when starting or growing your marketing agency, contact us through our website or call (866) 760-2638.