Discover the FREE PLAYBOOK from World’s Best Marketers 
Digital advertising today is extremely data-driven. Gone are the days when marketers just guessed at promoting a campaign and were unable to analyze results until it was over. If you are doing digital advertising to any degree today, you are probably using programmatic advertising. But despite the increasing importance of programmatic advertising, many business people […]
Category Archives: digital advertising
14 Ways to Calculate Digital Marketing ROI
We all know that clients hire marketing agencies to help build their businesses. The idea is to make money not spend it on marketing that isn’t showing results. You need to stay on top of your marketing ROI to show your clients your value, but also to make needed tweaks in your campaigns. 1. The […]
7 Digital Advertising Musts to Increase Conversions
Wish your digital ads like your Google ads and Facebook ads were performing better? Check to see if you are following these digital advertising musts. 1. Define and Target Your Client’s Audience Decide you specifically want to address in the ad and create it accordingly. If you don’t know who your client’s audience is, it’s […]
Podcast Advertising: A Powerful, Often Overlooked Marketing Channel
If you are like most marketers, you are always looking for new, effective ways to reach your audience. And if you can find one your competition isn’t using yet, so much the better. One often overlooked channel is podcast advertising. You don’t want to be among the marketers who don’t take advantage of this growing […]
Pay Per Revenue Marketing: Light a Fire under Sales, Customer Loyalty and ROI
To impress your clients right off the bat in the new year, why not run some online advertising campaigns that will inject new life into conversions, bolster existing customer loyalty and wildly improve ROI? Yes, we are talking about Pay Per Revenue marketing, also referred to as cashback advertising. Here’s what happens in a nutshell. […]