It’s no secret that social media, with its over 4.95 billion users, offers tremendous opportunities to marketers to show off their brands, reach new customers, and engage with their audiences at a very reasonable cost. Today we want to address some of the important trends and techniques you need to leverage social media for your […]
Category Archives: social media
Social Media Sharing: Why Do We Do It?
Organic social media is a powerful tool that marketing agencies use to help their clients succeed over time. One of the remarkable things about social media is not only are you posting content about and for your business client, but if it is compelling enough, others will share that content and become warriors in your […]
8 Ways White Label Digital Marketing Services Help Agencies Succeed and Grow
Today we are stepping back and reviewing some of the benefits to marketing agencies and marketing consultants for using white label digital marketing services. In the ever-evolving landscape of digital marketing, it’s important to stay agile, efficient, and on top of the latest trends. For marketing agencies and freelance marketers, this can sometimes be a […]
LinkedIn Updates for 2023
If you have clients with B2B businesses, it’s well known that LinkedIn offers you powerful and effective ways to reach their customers. LinkedIn is the premier platform for business professionals and boasts 810 million members. LinkedIn’s ad reach is solid, and it grew by 22 million people just in Q4 2021. So it’s well worth […]
How Live Video Connects Your Clients to Their Customers Like Nothing Else
Probably you’re already using video to market your clients’ businesses. After all, 86% of businesses use video as a marketing tool and 92% of marketers value video as an “important part” of their marketing strategy. The reason for this is that video is very effective. Videos are 53% more likely to land your clients on […]
9 Tips on How to Write for Social Media and Engage Your Clients’ Audiences
Social media enables you to connect and engage with your client’s audience in a way you never could before. To do that, you need to understand how to write for social media. We’ve been hearing since the dawn of social media that at its best social media facilitates conversations not one-way advertising. Many businesses still […]
Use the Facebook Ad Library to Increase Clicks and Conversions
If you are creating and running ads on Facebook or Instagram, no doubt you are already aware of the vast amount of helpful data available in the Facebook Ad Library. All in one place, you can see the advertising your competitors (and everyone else) is putting on Facebook and Instagram. Check out headings, copy, design, […]
LinkedIn Marketing: An Absolute Must for B2B Businesses
No doubt you’ve used LinkedIn to help market your B2B clients, but are you really using it to full potential? LinkedIn is a unique platform that can be immensely helpful in growing a business. It has 810 million members globally. Facebook, Twitter and Instagram can’t approach LinkedIn marketing in the B2B space. LinkedIn has fewer […]
How to Combat the Decline of Organic Social Media Reach
Remember the good old days of not very long ago? When you could publish an organic social media post for a client and actually expect a lot of their followers to see it? Yes, those were halcyon days, but we all no that today if you want your client’s audience to see their brand’s post, […]
Be Ready for These 2022 Social Media Trends
The world has changed in the face of the pandemic, and though social media was popular before, it is growing as an important way to connect. If you still have clients that are not active on social media, it’s time you dragged them into the light. For your clients who are already active on social […]