Discover the FREE PLAYBOOK from World’s Best Marketers 
As a marketer, you probably already know how very effective lead magnets are for lead generation. 50% of marketers get higher conversion rates when they use lead magnets. Well-crafted lead magnets help you to bring in not only more clients for you or your customers but to also pull in the right clients, the kind […]
Category Archives: Content Marketing
6 Reasons to Embrace the Astonishing Power of Storytelling
Everyone has jumped onto the content marketing bandwagon it seems. 69% of businesses plan to increase their content marketing budgets this year according to a survey by Semrush. This isn’t a big surprise, since 91% of in the 2021 survey claimed success with their content marketing. But it’s not enough to just push keyword-rich content […]
The Umbrella Guide to Developing Your Clients’ Content Distribution Strategies
You can spend time and money developing the best content in your clients’ industries, but if you don’t effectively get it in front of people, you’ve wasted your time. This guide will help you build an effective content distribution strategy that reaches your clients’ customers and motivates them to engage. The Three Kinds of Content […]
Video Marketing: 10 Steps to Creating Videos That Capture Your Audience
In today’s fast-paced digital landscape, video marketing has emerged as a powerful tool for businesses to connect with their target audiences. With the rise of social media platforms and the widespread availability of high-speed Internet, videos have become the go-to medium for consumers seeking information, entertainment and inspiration. In 2022, 3.37 billion Internet users were […]
ChatGPT Part 2: ChatGPT Best Practices and Marketing Prompts
Last week we talked about the importance of ChatGPT for marketing, how it is different from other language models, its benefits and some of its uses. This week we want to talk about ChatGPT best practices and prompts. How Should I Access Chat GPT? ChatGPT is a cutting edge AI language model that can be […]
ChatGPT Part 1: Revolutionize Your Marketing
ChatGPT has been the talk of marketers since it was introduced on November 30, 2022, and many feel it will revolutionize marketing. Chat GPT is a language model that uses Natural Language Processing (NLP) and Machine Learning (ML) algorithms to understand questions and background you give it (prompts) and form humanlike responses that are important […]
YouTube Shorts: A Growing Force in Marketing in 2023
People are busier than ever, and they aren’t willing to spend a lot of time watching long videos. But videos under a minute are another story, which is why short form video has become increasingly popular and effective. TikTok is particularly well-known as a platform for short-form video, no doubt motivating Instagram to introduce Instagram […]
How Live Video Connects Your Clients to Their Customers Like Nothing Else
Probably you’re already using video to market your clients’ businesses. After all, 86% of businesses use video as a marketing tool and 92% of marketers value video as an “important part” of their marketing strategy. The reason for this is that video is very effective. Videos are 53% more likely to land your clients on […]
Writing for Google in 2022
Every marketing agency wants a client’s website pages right at the top of the first page of Google search results. You want your client’s customers to find them. You want to drive traffic to their site. Unfortunately, many businesses are doing everything wrong to try to get there. Writing for Google in 2022 required a […]
White Label Website Services: Get in on the Action
Not too many would disagree that the calling card of any business today, even a small local business, is their website. Sure, it’s possible that sandwich shop on the corner might be the exception, but it’s unlikely. 71% of small businesses have websites. Today, with while label website services readily available to your marketing agency, […]