Discover the FREE PLAYBOOK from World’s Best Marketers Claim Your Copy Now!
Discover the FREE PLAYBOOK from World’s Best Marketers Claim Your Copy Now!
By Deborah Kurfiss, Umbrella Content Marketing Director on Jul 14, 2023
ChatGPT has been the talk of marketers since it was introduced on November 30, 2022, and many feel it will revolutionize marketing. Chat GPT is a language model that uses Natural Language Processing (NLP) and Machine Learning (ML) algorithms to understand questions and background you give it (prompts) and form humanlike responses that are important and useful.
The uses of ChatGPT are not limited to marketing. ChatGPT is used for a wide variety of purposes such as research and learning, programming, business content creation, business decision making, writing stories, and much more.
Chat GPT offers remarkable support to marketers in a range of activities including help writing blog posts, copywriting, recommending marketing tools, generating ideas and much more.
Now certainly there are alternative AI platforms that preceded ChatGPT and are still very helpful to marketers. Much of ChatGPT’s high profile and success ChatGPT can be attributed to the immense amount of data on which it has been trained. This has enabled ChatGPT to learn human speech patterns and relationships between words to a level that exceeds what has come before. You can indicate your desired length (if you don’t go too long), format, style (such as formal or casual), how much detail you want and also what language.
Like anything else, ChatGPT is not the answer for everything. If you are looking for AI marketing help, you will want to look at others that are available depending on your task. But most marketers will find ChatGPT helpful for some of their varied tasks.
If this all feels a bit “Brave New World,” you’ll want to be aware of the benefits marketers and their clients can enjoy from using ChatGPT. Here’s some of them.
ChatGPT can help you create the foundations of high-quality and original content in a fraction of the time and cost that it would take you to do it all yourself. We don’t recommend you just cut and paste Chat GPT answers, but more on that in a moment.
You can also use ChatGPT for marketing to get valuable recommendations or insights that can help you make better decisions or solve problems faster.
ChatGPT can help you generate more ideas and options for your marketing campaigns and projects.
You can also use it to learn new skills or shortcuts that can make your marketing tasks easier or faster.
It’s also possible to use it to improve your customer service or engagement by creating chatbots that can enhance customer experience.
ChatGPT for marketing can help you create content that is engaging, relevant and original for your target audience.
You can also use it to generate catchy headlines, slogans or call-to-actions that can attract more attention or action from your customers.
ChatGPT enables you to test different variations or formats of your content or messages to see what works best for your goals.
Here are some (but certainly not all) of the ways you can use ChatGPT for different common marketing tasks.
You can use ChatGPT for marketing to help you with creating content for any of your marketing assets: emails, blog posts, product descriptions, ad copy, headlines, website copy, social media captions, and more. You can ask it to generate the content based on your specifications or give it some prompts or examples to inspire it. You can also use it to brainstorm content ideas or topics for your marketing campaigns.
We do not advise just cutting and pasting what ChatGPT gives you. You will want to edit to add a bit of personality and your client’s company’s voice. Do some additional research and see what you want to add. And don’t forget to check for accuracy.
You can use ChatGPT to get recommendations for marketing tools that can help you with your goals or challenges. You can ask it to suggest tools for specific tasks or purposes, such as SEO, email marketing, social media marketing, video marketing and so on. You can also ask it to compare different tools or explain their features or benefits.
ChatGPT can give you content ideas for your marketing campaigns or projects. For example, you could ask for ideas for blog posts, social media posts, videos, podcasts, ebooks, webinars and other marketing content based on the keywords or niche you give in your prompts to ChatGPT. You can also ask it to generate catchy titles or headlines for your content ideas.
ChatGPT can help you to learn shortcuts and formulas that can make your marketing tasks easier or faster. You can ask it to teach you how to do something in a simple way or give you a step-by-step guide. You can also ask it to give you templates or examples of effective marketing strategies or tactics.
You can use ChatGPT for marketing to create customer surveys that can help you gather feedback or insights from your audience. You can ask it to generate survey questions based on your goals or topics of interest. You can also ask it to suggest survey formats or platforms that suit your needs.
You may want to ask ChatGPT to give you chatbot ideas that can enhance your customer service or engagement. You can ask it to generate chatbot scripts or dialogues based on your brand voice or personality. You can also ask it to suggest chatbot features or functionalities that can improve your customer experience.
If you want to try ChatGPT for yourself, you can visit https://chatgpt.com and start chatting with the AI.
This is just an introduction to ChatGPT for marketing. In next week’s blog post, we will cover tips on using ChatGPT, sample prompts and where to access ChatGPT with extended features.
ChatGPT is just a tool, and it does not take the place of an experienced marketer. But it can help an experienced marketer get where they want to go faster.
If you are looking for expert help and white label marketing services, remember to contact Umbrella using this web form or call us at 1 (866) 760-2638.
Where we interview leading experts on ways to build and grow your business
Get the strategies and practical tactics from the world’s leading marketers, to grow your agency without breaking the bank!
Book a call today to discuss how we can help your marketing agency grow.
