As marketers, we know marketing strategies require testing and constant tweaking to deliver the best results. Analytics tools, dashboards and marketing software can help you measure your clients’ digital marketing efforts on a wide range of key performance indicators (KPIs). These various metrics show successes, shortcomings and how a business’s marketing efforts impact its goals. […]
Tag Archives: build a marketing agency
7 Ways Your Marketing Agency Can Set Up Clients for Success
If you want to build a marketing agency, you know the key to reducing churn is setting up clients for success. Sure, an agency can hit sales targets, but if it can’t keep current clients, churn rate will eat away at the bottom line. Here are a few strategies marketing agencies like yours can use […]
Your Guide to Effective Client Management
We all love our clients. After all, they are our bread and butter. But while some clients are easy to please, others are, well, a bit more challenging. How can you oversee your clients to both please them and keep your own sanity? The answer is effective client management. Good client management enables you to […]
The Most Critical KPIs for Marketing Agencies To Track in 2021
Marketing is an industry that is worth billions of dollars worldwide. It became even more critical during the COVID-19 pandemic because face-to-face business became more difficult. If you want to build a marketing agency during these uncertain times, you need to keep yourself updated and have key performance indicators to gauge your success. When it […]