PODCAST: How Any Business, Micro To Massive, Can Optimize Their Conversion Rate. Guest Tal Revivo

If there’s anything we all want as marketers, it’s to optimize our clients’ conversion rates. On The Marketing Umbrella,  Umbrella CEO Itamar Shafir sat down with Tal Revivo, the founder of Adoric.com to discuss how businesses of all sizes can better convert visitors into customers.

Tal is an entrepreneur, business consultant and designer. His company, Adoric, changes the way companies increase their online sales.

Be sure to check it out to find out about

• How businesses of all sizes can optimize their conversion rates
• How small businesses without in-house engineers can take advantage of Adoric’s customized options that drive conversions
• How small businesses can use simple tools such as stories and quizzes to provide a more in-depth user experience that better drives conversions — with less than an hour’s work!
• How Adoric helped Toyota to sell cars online during the pandemic when in-store shopping stopped
• How you can get a FREE session from Adoric.com by just telling them you are coming from The Marketing Umbrella podcast!

Read on for the transcript.

You can also: Listen to the podcast or Watch the video

TRANSCRIPT

Itamar Shafir:

Welcome to the Marketing Umbrella podcast, where we talk with successful marketing experts about ways to build and grow a digital marketing agency. Our guests today is a conversion expert, his company helps increase the conversions of leading brands such as Procter & Gamble, Groupon and Toyota, just to name a few. As well as more than 10,000 small businesses globally. He is the CEO of Adoric. I’m excited to say hello to Mr Tal Revivo. Hi Tal.

Tal Revivo:

Hey, thank you very much, trust me. How are you?

Itamar Shafir:

I’m great, I’m great. And I’m so excited because I think conversions, if you talk to any marketer, it doesn’t matter if you work with small businesses, big businesses. You work with service providers, you work with retailers, you work with e-commerce, everything is about conversion. So I think this is gonna be a very, very important session for our listeners today. And I’m really excited to have you here. And segwaying into that, before we jump into what Adoric does, what conversions can help our, our listeners, uh, your conversion tips, maybe you can tell the listeners a little bit, about how you got into helping companies with conversion?

Tal Revivo:

Wow. (laughs) It’s a long story, but I will eh, try to make it as short as I can. Um, I’m in this industry approximately, wow, almost 20 years. I start in 2003 and I start without any experience, and I try a lot and a lot and a lot. And uh, everything will start with my first start-up, that eh, um, I was trying to compete against iStockphoto, get images, it’s like image banking, in the past it was called.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

Eh, I raise money, I run the start up, everything crashed 2007, but I can blame myself evident, it’s because of less experience for my side. And then I found myself without money, and now what I need to do and uh, I become to be a contributors, like I was being in the opposite. I start to do eh, eh, photography, I become to be a photographer and it’s working very well. And after eh, 10 months, something like that, eh, everything become to be online and I can do whatever I want. And eh, I stopped to do a stock photography, and start to selling icons.

I asked my friends about icons, it’s a small symbols you know, that people using on the website on the apps and so on. And there, it was working very well. Uh, and I start to run a deals with many website, everything was growing. And slowly, slowly I found myself with a product, that I see that it’s very difficult to promote this product, because people come into the website, but not conversion. And then, it start idea. Like before approximately uh, six, seven years. But I really start to doing that before five years. And I start to do a personalizations, really journey to the users, and uh, it was start as a workers-plugin, that’s the way to start.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

I was traveling around the world, and manage everything online, and keep doing money for my icons, because it’s working the eh, without my involved.

Itamar Shafir:

The dream.

Tal Revivo:

Yeah, it was, it crazy. Until, until today, by the way, it’s still running and running very, very well. I’m today one of the biggest uh, contributors the walls, I have more than eh, 250 000 icons. Yeah, big number.

Itamar Shafir:

Nice.

Tal Revivo:

Yeah, and it’s working very smooth, and I don’t need to be involved on this case. But then yeah, it start with a plugin, I done a test, move from one website to another website, traffic, bam, I got a sale after 27 minutes. I was being in, in shock, wow, this what’s gonna happen to me? No.

Itamar Shafir:

(laughs)

Tal Revivo:

It wasn’t being a, a repeat and a repeat and then I started to learn, that it cannot be magic. You need to do like a really journey, for the users. And slowly, slowly I done more and more eh, uh, improvement of the plugin. And then, it’s look like the plugin is nothing. It’s like something very small, I want to do something more, with more potential, something more bigger.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

And I changed also the name. It was Mr PopUp, that’s what’s the name and eh.

Itamar Shafir:

(laugh) cheesy, yeah.

Tal Revivo:

I need like need [crosstalk 00:04:10]yeah. And then I changed to something that it’s nothing, it’s Adoric. I was searching for s- a, a, a, domain that would cost me ten dollar, and it’s gonna be something that I can do whatever I want with that. And I search three days, until I found this domain, and I found it and I like it. And then I start to build a company, and it was amazing. After ten months, when I have the better version, one of the client that buy from me icons, it was Weeks, Weeks.com.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

And uh, they buy a big package to their library, and they invite me to their office, to show them what I’m eh, eh, how to use with these icons. And eh, I show them Adoric, how I put all the library with icons and everything, and they was being in shock. And less than few hours, I was sitting with the eh, the founder, the CEO and they want to purchase the company. Eh-

Itamar Shafir:

(laugh).

Tal Revivo:

I didn’t, I didn’t want to sell the company, you know.  I was waiting for the day that I can build my own company and everything, and they knew that it’s gonna be a big blocker for them. And then I become to be uh, they become to be my major clients.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

Okay. But it was crazy, because I was planning to do more like no-touch eh, journey for people that’s coming, do everything by themselves. And I found myself build a product for Weeks. And it was like something like two years. It was more for enterprise company. Uh, and then, I need to do opposite, like slowly, slowly to start doing building for users, that everything is gonna be easy.

Itamar Shafir:

Yeah, yeah.

Tal Revivo:

Impel, and that’s what we done. And on this three years, we done a lot, uh, we are working these days with the big brands, there’s PepsiCo, uh, Toyota, Mercedes, Groupon, eh, P&G it’s like Pampers International.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

And also Israel, we are working, we are almost on front of the market, more than uh, 70% of the brands in Israel, are working with us. In the last one year, we done uh, big work for the notepad user, like making SEO’s, start to make a videos about a product. And we got 10,000 eh, eh, users that be using our platform. And-[crosstalk 00:06:21]

Itamar Shafir:

I hope uh, that you’re doing uh, good conversions (laugh).

Tal Revivo:

Eh.

Itamar Shafir:

For yourself.

Tal Revivo:

At the start, we didn’t done any optimization too much, because there was so many thing that you need to Endel when you’re building your funnel.

Itamar Shafir:

Yeah.

Tal Revivo:

In the last eh, 4 months, we do lots of AB testing and using a lots Adoric we have right now, in our website. More than 20 campaigns that’s running.

Itamar Shafir:

Okay, so, so, so, you know, this is a good segway. So, you went from being uh, being starting a plugin, completely no-touch, to becoming heavy-touch working with enterprises, to continue working with enterprises. But then also, or be re-engaging with small brands, with small companies on a no-touch, DIY platform which you have in Adoric today. Okay. So maybe you can accept, encapsulate for the listeners, like in a couple of minutes. Tell them a little about Adoric and what Adoric does. So we can pour some context into this conversation.

Tal Revivo:

All right. So, so again, you must have a website with traffic, it’s so must be a big traffic. And when you have the traffic, you have a goal. Every website, every goal, I want to grow the number of my leads, I want to increase my sales and every segments have his own eh, KPI. Again, what we are doing with our platform, it’s like, it’s like a Canva, you know Canva everything drag and drop like the way we use in Weeks. So we done it for marketing. So you can create any kind of message on your website. It can be part of the website, or as an overlay or a pop-up like the way people call it.

And with this technology and what we do, you can do a real personalizations for the users. So it’s mean you, when you go to specific website, you gonna see a totally different website from someone else. So it’s really personalizations. Uh, so this idea, sometimes we do act more forward more, because we don’t want to do it so deep. But, I can give you some case studies for example, we ha-, uh, we work with Toyota.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

And in Toyota um, they have a big issue on the Covid 19 that everything was uh, uh, closed and uh, people cannot buy cars. And they start to selling the, the, the cars online.

Itamar Shafir:

Yeah.

Tal Revivo:

And, and to convince people to do that, first of all they, they done like a pre-paid just pay like a few hundreds of dollars, and you can start the processing to buy the car. But the biggest issue that they have on the funnel, is the drop that people start to do all the flow, and then they leave the website. And on Toyota, when you go inside, you can customize your vehic- like vehicle. And you can changing the color and changing everything and the types of the model that you want.

And what we done, we done a split testing. At the start, we, we said okay, let’s see how many leads we get without any pop-up okay. Let’s see what’s gonna be happened for someone that’s starting the process, leaving the website, we’re gonna give him a pop-up and say “there, you want to talk to one of our guys? Put your information.” And the other split testing we did, is more personalization. We put the image with exactly what he done, like the cars, the red cars, with all the details, we write on the title exactly the models of the car. And the result was amazing. Eh, without this was, this is the baselines, but let’s say as without personals, we go on 15%. With personalization, it was really personalized for the users. It was increasing in 25%.

Itamar Shafir:

Nice.

Tal Revivo:

And you know what they check? They check the qualification of the leads, like they wanna see if we sell cars not just bring leads. And even there, the conversion was better than the control the baseline.

Itamar Shafir:

Very nice.

Tal Revivo:

So these are just some of example how we can do it, and-

Itamar Shafir:

So, so, let’s, let’s, okay that, that’s a great example. Let’s try to break it down, because a lot of our listeners, are uh, are small agencies, they don’t with Toyota. They love to hear about it. But let’s try to bring it down and do some small businesses, uh, use cases.

Tal Revivo:

Okay.

Itamar Shafir:

So, um, I, I, I’m, I’m, I’m gonna take an example. You can, you can give other examples if you want.

Tal Revivo:

Oh.

Itamar Shafir:

But I, I, I just know our members for example, they work with a lot of service providers. Um, or they can work with a small retailer.

Tal Revivo:

Mm-hmm (affirmative).

Itamar Shafir:

Uh, so it could be, I’m just saying, let’s for example, it could be something uh, like a A-Track company, AC repair, it could be an attorney, it could be a chiropractor, it can be maybe more on the old but harder, if you want to go for it. Old but harder, is the healthcare right, the dentist, uh, the plastic surgeon.

Tal Revivo:

[crosstalk 00:11:03] and we have lots of an examples. But I will tell you that not a different between big company that have a resource and  between small company or a freelancer or someone that just, you know, walking alone or agency that manage for, for the clients. We provide the tool that you can do it without any success engineer or something like that. You can do a personalization in few clicks.

Uh, it’s very, very easy to doing that, we have the technology to doing that. And it’s like uh, one, one, two, three. It’s very, very simple to do that. If I’m talking about eh, uh, Ithkales for example, eh, you can do the same personalization. Let’s say for example, I was being on the website, reading one of the articles and um, you know, I want to learn about uh, uh, something that can be specific for this niche, yeah. Let’s say the fat loose or something like that. And uh, I leave the website, yeah, nothing is happened.

I close the session and then I come back next day. So we can tell him exactly about it. Hey, you’re still interesting and expose, put your details and we can help you with that. And every huge difference between a returning user that see a message without any personalization uh, but I can tell you that you can start something without personalization. Something simple. Hey, you can contact with us just a lead, you can get 4%, something that’s average.

But when it’s personalizations, it, it can be three times, four times more. But everybody can done it. It’s not about the website that they have one million users, eh, eh, per month or they have uh, a 1000 users per month.

Itamar Shafir:

Mm-hmm (affirmative). So, okay so I know for example, that you have a fitness coach, right. It’s one of your clients, it’s an example of a small client. If you want to choose something else, that’s fine. But I think, I, I, I, –

Tal Revivo:

No, no, it’s fine.

Itamar Shafir:

I think a fitness coach right, when I think, when I think about, uh, eh, I wanna take it back a second, and tell the listeners a little about, a little bit about our, our previous discussion. Guys, there are like twenty different campaigns in Adoric. And there is everything that you know from  kind of the wheel of fortune, when you go in and you spin, and you can get a promotion, to something that is much, much deeper and more integrated into the systems and offer more per- personalization.

So I think a lot of people Tal, when they go in to deal with conversions and I’m, I’m not just talking about S&B’s, I’m also talking about our listeners which are agencies.

Tal Revivo:

Yeah.

Itamar Shafir:

They think oh my god, I’m dropping into Zapier’s something like that now. And Zapier is supposed to be easy right. But when you get to the If and Zen’s and everything and all the animation, and thousands of tagging and connecting with thousands of systems, they are like “No, I don’t wanna do this. I’ll just do a pop-up that says you know, you want 50% of uh, click here.” And that’s it, and because they don’t wanna deal with it. So how can you create something that is sophisticated, and creates more, more bang for the buck. And not, and really, really be easy like you say. Because people don’t believe it’s gonna be easy, right. They, they worry it’s gonna be a lot of work and technical difficulties.

Tal Revivo:

The way, the way I recommend eh, uh, to doing that, is to understand it’s not just a pop-up. It’s, it’s real people that are gonna see it, and, and you really think ab- need to think about them. Eh, what people do, they said okay, I will do a pop up and then I will give a discount as you’ve mentioned, and then it’s give them like results. But if the results are gonna be three times or more, it’s worth it yeah, you pay money for. And, every leads that come into the website, that you want to get the maximum amounts of eh, of leads. So I think that the most important thing about the problem, and the solution.

The content that need to be inside, even if it’s not personalization is the most important. And, it’s very easy like, let’s say that I’m, I’m instructor and I want to bring more uh, people and train them. And I need to understand what is their pain and I gonna write their pain and what is my solution. And I have two, two ends to doing that. Yeah, I can tell them hey, spin to win, try your luck and get a free session with me. Yeah. I can do it, that it’s going 100%, it’s not the luck, it’s all the time gonna be like that. And you know what is crazy? The position can be at 50%. By the way, spin the win it’s crazy result. But it’s no mean that the qualification is high. You will get lots of business, that’s one free. But it was, it’s not enough. If you do more a story and will explain about the problem, and can do like step, for example step one, step two, step three.

I will recommend to do quiz. There you are there, that, people like quiz. And at the end after the quiz, what happened? It’s taken for him another second, three second, four second, five second, he start to be on focus and he spend time.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

And when it, when, when you give him an answer, this is the answer, and if you want to, to learn more, put your eh, telephone and email, and I will contact with you. It’s not a magic, but it’s not too complicated. Need to think simple and to do it right. So it’s, it’s you can do a personalization like the way I was mention, but if, if I talking about a scenario like that, I, I, eh, as an instructor, I think it’s gonna go great. And I don’t think I, I, I saw it many times. I saw many times that eh, when you do like eh, this kind of information of eh, steps, it’s working great.

By the way, another thing you can do, is story. People don’t know about it. Story yeah, it’s what we have on Instagram, that all the time we see story.

Itamar Shafir:

Right, right.

Tal Revivo:

And we swipe and swipe. You can do in Adoric in a second story, and what is the idea of the story? It’s to explain about the pain and the solution, pain and the solution, pain and solution. And when people see a pain and solution, they like it. And so, it’s the same kind, by the way, it’s not supposed to be on mobile, it’s can be only on desktop. And, it’s the same idea. Let’s say, that you have, I don’t know, nine slides and it’s can be in the middle of something that you want to get. Let’s set my goal, my KPI’s to, to uh, pay less per leads. Yeah. So what people do? Okay, I will go and eh, start with the optimize for my ads on eh, on uh, Facebook, and Instagram and Google and so on. But then they have a cup.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

To break the cup, you must optimize your website. And to optimize the website, all the time I recommend, is to, to ask the problem and solution and I really recommend to using the four W. All the time write, what, where, when, who. Who is gonna see it, where he’s gonna see it. It’s very simple when you think like that, and the results are great. And it’s no need to take uh, eh, more than half an hour for something that will yield results.

Itamar Shafir:

So, okay so that’s great, 30 minutes, that’s awesome. So all you need is 30 minutes and that’s very important. I think even if it’s an hour, that’s fine, as long as it’s something that is manageable. Um-

Tal Revivo:

By the way, you can do it in, in, in, I’m not joking yeah, in one minute in Adoric. Because in Adoric, it’s automatic. So let’s say you create a campaign, I don’t now, using WordPress. You have a plug-in, you install it, it’s a one minute and then you select spin to win. You just need to write the coupon code for example, and publish, and all the leads will go to Adoric CRM and automatic to your email. If you want an extra, let’s say you’re using MailChimp, you can do that. But, but I really recommend, think different about it. It’s, it’s, it’s, it’s, it’s become to be yeah, it’s very simple and can do it in a second. Don’t do it in a second. Stop. Think. And do it all.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

Think about your KPI. Think about your user. Think about a person, a client and be, be the client, try to be the client. And think about why he’s coming to the website, what is exactly the problem? And you know the problems, because you have more clients and you talk with them. And all the time, they repeat about the problem and then the answers. But you become to be an automatic that you don’t think that you need to take what is physical to do the online. So this is-

Itamar Shafir:

Yeah.

Tal Revivo:

This is, this is my take, it’s not just technology.

Itamar Shafir:

And, and you’re saying that I can build this entire funnel inside Adoric? Like-

Tal Revivo:

Yeah.

Itamar Shafir:

The, the, the all the steps, not just the first step that did, not just the offer and the submission, but a full step that I can start diving in and filter and get a better, like you said, a better qualification of a better lead-

Tal Revivo:

Yeah.

Itamar Shafir:

… That won’t just redeem something free, but will actually be a potentially good client for me. Uh, and can enjoy my value. Okay. So that’s awesome. So, we’re talking about uh, small businesses and we’re talking about understanding their pain points. I wanna, I, I, and, and, I, I wanna take you again to uh, a place that is the 80/20. Okay. So spin to win, is kind of the 80/20 uh, for promotions right? Uh, um, eh, uh, I’m saying-

Tal Revivo:

[crosstalk 00:19:52]industry because uh, you need to be creative eh, for example, we talk about the instructor. You don’t have to have like, it’s not e-commerce. But I provi- I provide the free session, and there, you can do it with spin to win.

Itamar Shafir:

Right.

Tal Revivo:

Because people think the spin to wins can be only for e-commerce. But definitely, if you have the option, if you are creative, I just given a clue and idea how I can do it for a website that is not e-commerce and I using the spin to win. Spin to win, people love it. It’s still 2021, eh, the result’s amazing. You know I was saw some campaigns that the conversion was 60%, but we done it a bit more advanced. Was like a really gamification, with lots of animation and many steps that we done, it was really personalized. Like first game that you done, and if it come back again, a no-win.

What is great in Adoric? You have the, the thing that you can do very simple and very easy, but you feel advanced and you want to go more deep? Uh, the sky’s the limit. We start with enterprise, so when you walk in with enterprise, the ones that you can customize whatever you want. And we divide it by two. Because we know that in no-touch, you must do everything simple, by steps. But in the other end, you have the 20% that want to do whatever they want.

So we also offer for them this eh, opportunity.

Itamar Shafir:

So, so I can actually in Adoric, if I do a spin to win, so- somebody plays, he loses, he, he, he comes back again two days after to the website. I can take that into consideration, that he lost in the other game and offer somebody something else?

Tal Revivo:

Yeah, of course, of course. Yeah, yeah.

Itamar Shafir:

Oh that’s amazing.

Tal Revivo:

We done uh, personalization, that is divided by one months and not just eh, per session or per one day. New user, returning users, returning user that uh, visiting specific pages or returning user that uh, been on the check-out page, and we can give them a reminder about the cart. That they have something in the cart. Eh, in e-commerce, have tons of options that you can do. It can be like a progress bar, that show you. Let’s say if you have a free shipping, if you purchasing $50 and you add something cart, they can show you more $20 you gonna get a free shipping.

Itamar Shafir:

Right.

Tal Revivo:

When you get the free shipping, confetti and happy, happy, happy and uh, results appear.

Itamar Shafir:

On the screen.

Tal Revivo:

Yeah, yeah. But what is great that if you are creative enough, you can do some crazy stuff, uh, even if you just want to generate leads. Because on the lead generation industry, I think that people think that ah, only I gonna do an exit intense, I’m gonna leave, they gonna take the, they collect emails and done. That’s the way people, eh, work until today. But eh, from our experience, because we have also the uh, touch-users and it’s coming with customer success manager. So over there we must be creative. Plus the client comes with his own team, so we have lots of ideas that uh, eh, we got.

And I can give you a surprise even, that eh, sometimes we elope to company that eh, less people gonna call them. Yeah. The, they, they, they want to avoid [inaudible 00:22:58] the-

Itamar Shafir:

Yeah, yeah, higher qualification, you see.

Tal Revivo:

You know it’s very simple. You just ask what is the most eh, eh,  traffic here that you have? By the way it can be a small, a small eh, eh, company that you have. Eh, I don’t know, 20 question, repeating every week. So we can do an in-page like elements on specific eh, and then explain them exactly about it. Because we know that here, in less than 20 second, they gonna contact, they gonna send me an email and talk about it.

And what about the people that don’t have a time to send an email? It’s gonna be bounce. So people don’t think about it, because you have lot of section that you can help. And that’s why the, the, the range that you have on Adoric, it’s, it’s, it’s very high. And the, the, the users that listen to us right now, the 20% you know, the more advanced, eh, the sky’s the limit. Like whatever you’re thinking or not thinking, it’s possible to do.

Itamar Shafir:

That’s awesome. Okay great. So I’m gonna put you on another hot seat. Uh, and see how creative you are. And it’s gonna be yeah, I wanna take something heavy, right. So let’s take divorce attorneys.

Tal Revivo:

Oh well.

Itamar Shafir:

Okay, okay right. Divorce attorneys. We’re talking about people, we’re talking about things that usually start from [crosstalk 00:24:15]

Tal Revivo:

But this is very easy by the way. It’s, it’s-

Itamar Shafir:

Hold on, hold on, we’ll see, we’ll see.

Tal Revivo:

All right, all right.

Itamar Shafir:

Okay, okay I hope so, I hope it’s easy for you. So we take divorce attorneys, they obviously wanna generate leads. Right?

Tal Revivo:

Yes.

Itamar Shafir:

But they definitely can’t do something like spin to win, or any type of promotion. Sometimes, they’re not even allowed to. But even if they’re allowed to, it’s, they wanna look very professional, they wanna look very dignified. They don’t want to sell themselves, but they still want the lead.

Tal Revivo:

Yeah.

Itamar Shafir:

They want to say I’m the best, use me. I will you know, win you’re divorce uh, case for you, against your, your former uh, partner. So what would you do for them?

Tal Revivo:

It’s easy, because you give me a very easy example. Eh, the nu- the amount of pain that you have here, is huge.

Itamar Shafir:

Right.

Tal Revivo:

It’s lots of pain. So I don’t need the technology, I don’t need the confetti, it’s clear for us that this is not the situation. But the person that coming, he, he want the people that understand him. If you will understand him, somehow, okay, and you will give him a clue about how can I help you, in a better way. And not be a technical “I am the best lawyer, I can help you, this my percentage”, it will work. So this situation, it just to think.

And I was mention, sometimes you don’t need to think too much and you can put a spin to win and you not need to be too creative and the results can be amazing. But in these kind of situation, you must be, you know, very solid, not something heavy, uh, you can do by the main page. Because in, in Adoric technology, it not must to be a pop-up, it can be part of the website.

Itamar Shafir:

Yeah.

Tal Revivo:

Yeah, you have a selector, you select and let’s say someone reading one of the articles and the, you can write, you can do and like, like you know, some sentence or something, that explained about the situation that is there. And then you can tell them, okay, read more. So what he can do, he can do a, a, funnel first of all tag his email. Yeah, we will not tag the telephone number, because it’s too aggressive. And slowly, slowly, um, he will, he will be in different situation. Because maybe when he go there, I, I’m not sure exactly the statistic, it’s not immediately gonna react.

It’s not that they “I want to talk now to the lawyers.” Maybe it’s a process, it can take few weeks and they will decide what to do, because sometimes eh, it can be a situation oh, I’m not sure about it, it’s just a point start, and everything was being okay now with my husband. So no any issues. Need to understand the funnel. It’s like uh, if you’re buying a soap bar for example, you, you are, you can’t measure the funnel now, today. People don’t buy a soap bar, right now. Can be a situation that come for you, a client is buying immediately, but this client was surfing all around, he was gaining in all the competitors.

I, it’s really on this kind of situation, need to understand, the user flow need to be negative here, no need to be aggressive, and to make him feel comfortable. And Adoric can provide you with the option to do it, like the way we want it.

By the way, it’s like, it’s some cases it’s like Google Optimize, you know that you can optimize and put some change and split testing. You can do the same within pages, and uh, sometimes it’s great because you don’t need any developers. You can do it immediately, in a seconds, push elements and done.

Itamar Shafir:

So just, uh, you are saying test a call for action-

Tal Revivo:

Yes.

Itamar Shafir:

Narrative.

Tal Revivo:

Yes.

Itamar Shafir:

Uh, with no development which is in of itself a big, big help.

Tal Revivo:

Right, yeah exactly.

Itamar Shafir:

Uh, okay cool. So maybe-

Tal Revivo:

I have one, one more point that maybe it’s, I, I think it’s wise to talk about it. Uh, but this is more for e-commerce website, um, it’s personalization per a cover selections that you have, like it’s a recommendation.

Itamar Shafir:

Mm-hmm (affirmative)

Tal Revivo:

Everybody know about the recommendation. Let’s say you go to ASUS, and it’s look like they know you, what is the size that you have and they give a really recommendation that exactly for you. And everybody think it’s, it’s can be only uh, to do something like that on my website, I need to uh, to buy uh, very uh, expensive too.

Uh, we done something it’s like, it’s like a patent, but it’s not patent. We just need to have a Google Analytics. Yeah, you are a, Google Analytics and the feed of Facebook or Google. That’s all. It’s really fulminous. You connect by username and password, we are collecting the data for Google Analytics, with your feed already you have uh, when it a cover selected inside your Facebook. And then we provide you six strategy. For example, let’s say the, uh, I, I’m looking right now at specific t-shirt.

It can show me on the bottom, uh, also people buy. For example, people that buy these t-shirt, they buy also these pants. And then I get a recommendation based on people that look like me. The results that you have on this kind of personalization, we test okay, it’s if someone click, based on control, like if I, I uh, compare. It’s, the number is crazy, it’s double.

Itamar Shafir:

Wow.

Tal Revivo:

It’s double. It’s not double on the website, it’s double on the user that click, approximately the people that are click on it, it’s something like 5%. So it’s no huge number, but it’s increase of your sales approximately 10%. Okay.

Itamar Shafir:

But, just, so just so I understand. The gallery you’re talking about.

Tal Revivo:

Yes.

Itamar Shafir:

Is that on the website or is that in Facebook? On the website.

Tal Revivo:

Facebook ads. It look native you are, you are, you will not believe that it’s coming from a sale party. It’s uh, like a responsive, it’s part of the website you can, it’s you take the elements and you push the website and it go inside the block.

Itamar Shafir:

And it knows what people buy, because it’s connected to analytics?

Tal Revivo:

Exactly and no need-

Itamar Shafir:

Okay.

Tal Revivo:

Any machine learning, and you don’t need to wait uh, I don’t know, a few weeks until you collect data. And you have many different strategy, that that’s it, your website don’t have too many sales, you can use most popular for example. Uh.

Itamar Shafir:

So what do you find today? You find most of the people that are, I’m talking about small businesses right now.

Tal Revivo:

Yeah.

Itamar Shafir:

Most of the small businesses that are earlier adapters of Adoric, are they more online businesses?

Tal Revivo:

Yeah. They’re, yeah every, especially when, when the COVID19 we saw that it’s more online, it’s really more online.

Itamar Shafir:

Because they are always savvy, they are working with apps, they have an online store, they need to, they leave, they live digital and they need to convert digital unlike uh, service providers that also have word of mouth and other means of, of, of lead generation. So it, it makes sense. But you know, I know working with service providers and our members working a lot of offline businesses, lead gen is critical.

Tal Revivo:

No, but, but [crosstalk 00:31:06].

Itamar Shafir:

Yeah.

Tal Revivo:

But still we have lots of uh, uh, clients that does generate leads for example. Something like 25% does generate leads and uh.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

Have something more uh, physical. But definitely, the, the, the online and um, become to be very, very, very uh, popular in the last one year. It’s like growing very, very fast.

Itamar Shafir:

Okay. Cool. So-

Tal Revivo:

By the way though, Daishin we saw that their uh, start to have lots of clients, we did take it seriously. They didn’t know like this spends, uh, uh, lots of money on, on traffic. But you know, it stopped over there. And uh, now it’s become to be like a stand-out, like yeah, must to do an optimization. And we saw that smaller sides, it, they really start to do an AB testing and really start to do the optimization, because they don’t have a big budget.

And, and every cent, every dollar or every penny is very important for that.

Itamar Shafir:

I agree, I agree. It’s critical. Uh, I think, think it’s one of the most important things. You basically have in marketing things that create traffic and things that do conversions. Right. And both of them need to work very, very well.

Tal Revivo:

Exactly.

Itamar Shafir:

For you to get a positive how or why. So I, I, I do, I, I agree, it’s super critical. Uh, so um, excuse me. I just put it on silent here.

Tal Revivo:

Sure.

Itamar Shafir:

And one of the things that I, the last thing, one of the last things that I wanted to ask, was you know, if I’m a small agency today. And agency specifically. Digital marketing agency, I have a website. And that’s 99% of the listeners, that are listening to us right now.

Tal Revivo:

(laugh) okay.

Itamar Shafir:

And I want to improve my conversions, for a digital marketing agency. And I understand, you know, everybody wants to showcase their own USB, their own special element. But what would be the lowest hanging fruit, easy campaign for me, when I’m going into Adoric?

Tal Revivo:

It really depends about the way you are gonna bring you uh, clients. If, if, most of the clients coming online, of course, uh, it’s gonna be uh, easy and we need to divide it by paths. Yeah, first of all we need to understand how you get the traff- so let’s say you have your blog or you don’t have your blog. If you have a blog, you have an organic search, so when we inside the post, we need to start to do a personalization for every post. Now we don’t need to do it for every post, it can be automatic. Let’s say that I have 50 posts, and every week I have another post. Automatic we can take the title and talk about it. So the first thing that I, I, I, I think it’s to take first of all on the blog, subscriber, the most important.

Okay. And then you need to do a, by the way, must do a funnel. You must do a send an email remarketing and so on. So it’s not stopping over there. The second part is uh, uh, people that coming on PPC campaign that you have, for example and they are learning on specific learning page. Okay.

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

Already, pay for these leads. One dollar, two dollar, three dollar per click. It can be even ten dollars. Over there exit intent, very, very, very important. And another part, is plea testing. Is really like to uh, uh, to take the page that you have and try to some in pages and some insights. I really recommend about the views. Let’s say for example, I’m on a specific learning page, and you discuss about the beneficence and why and all the pain and all the problem. And then, uh, uh, I scroll and on the left hand side, I see Jason, that said “Wow it’s amazing, uh, I got a results in the two months. And growing my conversion in 25%”. By the way, I’m not recommend to write uh, “In one week, I got the double”. Don’t do, make it, make it look real, yeah,

Itamar Shafir:

Yeah, yeah.

Tal Revivo:

And sometimes if you have a very good example, that it’s uh, too good to be true, don’t try.

Itamar Shafir:

(laughs)

Tal Revivo:

I have some, I have some cases, I have a case that the people download the app, 3000 more percentage, yeah. How can I show it as a case study? Nobody will believe me.

Itamar Shafir:

Yeah (laughs)

Tal Revivo:

So I can’t talk about it. So I think that, that someone will explain about your solution. By the way, what you can do it’s uh, eh, Jason explained about something that you have. And he scroll down, and then you can do another point. Hey, we are located in uh, Chicago. Oh, it’s local business, I’m local business. I will really like to tell the story and swipe. So all the time, chain, chain, chain, chain, chain.

Itamar Shafir:

[crosstalk 00:35:53] But how, so, so I’m scrolling through the page, h- does it, it, is it kind of like a hover, little, does it hover on the right or left side as, as, kind of starts, starts a little testimonial video? Like w- what happens?

Tal Revivo:

Yeah.

Itamar Shafir:

How does it look it?

Tal Revivo:

It’s not supposed to be a testimonials that they, it’s by API and I am low this uh, this kind of data. It really depends if it’s a mobile or desktop. Uh, let’s say if it’s a mobile, it’s gonna be something small on the bottom, there’s not gonna be interrupt. And whilst you are swiping, we can do by percentage. Let’s say 20%, this is gonna be the first slide, with some testimonials. By the way, testimonials can tell your story in a better way. Yeah.

Itamar Shafir:

Mm-hmm (affirmative)

Tal Revivo:

And explain about the pain in a different way. What is different between the, the content that I have on the, on the learning page. It’s like when you’re reading uh, uh, a newspaper right, you have the highlights. But you read anything, but you, I, I’m a person of highlights, I like to read the highlights. Eh, uh, it’s, it’s big area to read everything. So, in this kind of situation, you have 2%. One, will not want to read everything. And the other one, will want to read everything, but he will not read everything because he don’t have all day.

Itamar Shafir:

Mm-hmm (affirmative)

Tal Revivo:

But if you give him some teasing over there, he will keep reading. And then you have the trust, you solve the, you explain about the problem. You, you show them the solution and bam. So, on long learn, a learning page, it’s amazing, the conversion and the quality, the qualification that you have the least, is very, very, very, very high. So I know that people say that learning page, don’t make it too much long, yeah. But if you know to do it with good balancing, not too long, not too short, and using uh, this kind of elements can work in great. So we discuss about exiting terms, okay, to be sure, before he’s gonna leave and eh, we discuss about uh, whilst I’m reading uh, the learning page and I have lots of information, we can do some uh, changes.

And by the way, it’s all the time change. 20%, 40%, 60% so every time I scroll, it’s gonna go inside in, out all the time. And the second part is for repeating. Repeating users already, yeah, we paid for the click now it’s just remarketing. So we need a welcome back again. If we know the name, we can use the name, if we know the country, do it personalized and try to convince him again. So, in some cases, the funnel can be very short, and in one session, I can get the lead. But the qualifation, qualification no mean it’s gonna be very high, uh, and it other end we need to do a much more longer funnel. Can take few days, few weeks, sometimes once a month.

Itamar Shafir:

Okay. So, so, so just recap for the agencies. We wanna do the blog, if they’re doing a blog.

Tal Revivo:

Mm-hmm (affirmative).

Itamar Shafir:

We want to do the slider, meaning as they go through the different sections in the services, we kind of highlight every time, something that increases the trust basically-

Tal Revivo:

Exactly.

Itamar Shafir:

… trust us more, as we go through the page. And also maybe-

Tal Revivo:

I know everybody know about the trust widgets, that you’re using uh, I think it’s Shopify.

Itamar Shafir:

Yeah. Yeah.

Tal Revivo:

Three people buy it, blah, blah, blah, and all these kinds of stories. It’s the same concept, but instead of e-commerce, we can discuss about uh, for example design in Canada, let’s say you have something that is uh, specific. Um, and you can do lots of motivations, and every business have its own motivations, why it doing that. Uh, because for example, I need agency right now. Why I need agency?. Few reason, first I don’t know how to do this, that’s one. Two, uh, if I’m small agency, I kind of have someone that will do a full-time job. And I want to have a suite, I want it to do a, b and c. You get the point.

And sometimes it’s combined, if it’s small. Big agency, maybe I have my own thing that working with other team together.

Itamar Shafir:

Mm-hmm (affirmative)

Tal Revivo:

So it really depends about the type of, the, the persona. If you know how to uh, personalize your group, it’s amazing. And by the way it’s very easy. Let’s say you have a learning page, that it’s more for uh, S&B right. And the way you know it, it’s because you have a traffic that coming for S&B. That’s it. You know how to do that? So although you can read the query on the URL, and then you can do a personalized messages only for S&B.

Itamar Shafir:

Right. Yeah, yeah. I get it. Uh, makes sense.

Tal Revivo:

And by the way, they can talk  about, this is what we can do for you, on these messages, for the clients, with this kind of message. See, see how we can convince you, with this kind of message. Put your details and we’ll show you more. You get the point? So it’s like (laughs)

Itamar Shafir:

Yeah, yeah, yeah.

Tal Revivo:

[crosstalk 00:40:41] that you have here.

Itamar Shafir:

Yeah, yeah, yeah it’s both. Trust and call for action.

Tal Revivo:

Yeah.

Itamar Shafir:

At the same time. Yeah that’s-

Tal Revivo:

Exactly.

Itamar Shafir:

I think it’s awesome, uh, I’m definitely gonna do it. Uh, I, I, I  also think, guys go to Adoric dot com. It’s Adoric dot com, right?

Tal Revivo:

Yes.

Itamar Shafir:

Adoric dot com. Because this is very visual and we’re talking here, in a podcast. And I know a lot of people like me, are trying to imagine what Tal is saying uh, and trying to imagine what are those widgets and then, what are those highlights. And just, just go and try it. Uh, and uh, right you, you can try it. Do you have a trial uh, option?

Tal Revivo:

Yeah, we have, we have a free trial that you can use and by the way, it’s great for uh, small size because the second jump is like $29 and then 79 and so on and so on. And our service, this is the most important. If you will tell us “Aye, I like Adoric, and I really want your help and I come from this podcast, and so on and so on”, we will give you a session, free session. And we will show you-

Itamar Shafir:

Wow.

Tal Revivo:

Yeah, yeah, we really believe in it.

Itamar Shafir:

That’s awesome.

Tal Revivo:

We really believe in it.

Itamar Shafir:

Guys, you, you heard it. If you tell Tal and his team at Adoric that you’re coming from the Marketing Umbrella pod cast, you’re gonna get a free session to help you with your or your clients’ funnel with Adoric. And that I really appreciate it. Tal, it’s the same people that are helping Pamper, uh, Pampers and Toyota.

Tal Revivo:

(laugh)

Itamar Shafir:

And now they’re gonna help you. No, that’s a big deal, I really appreciate it. And I, I’m sure [crosstalk 00:42:18]

Tal Revivo:

Yeah, it’s very important for us like uh, we are still on the no-touch, with no volume and right now, we really care about feedback. So it’s like win-win situation.

Itamar Shafir:

Excellent.

Tal Revivo:

Uh, you will have to listen, we really like to see our results. All what I’m talking about and I have tons of examples, is because we been the, is because that we are sometimes contact with some clients that’s using the free plan. That are very active, but we saw that, uh, just move it to the right and I will show you another strategy, it’s not in the library. And then we have an amazing ambassador.

Itamar Shafir:

Amazing, I ag- uh, that, that’s super service, that’s awesome.

Tal Revivo:

Yeah.

Itamar Shafir:

So our last session for the podcast, we always do a rapid Q&A. Uh, I ask you quick questions, you give us quick answers. The questions are in now way edgy, but if you feel that you wanna pass, just say pass, right. If you feel one of the questions is too much, just say pass, but I don’t think you will. Are you ready?

Tal Revivo:

Yeah.

Itamar Shafir:

Did you get along with your parents growing up?

Tal Revivo:

No.

Itamar Shafir:

Do you have siblings?

Tal Revivo:

Yes.

Itamar Shafir:

Do you have a pet?

Tal Revivo:

Yes.

Itamar Shafir:

Do you have kids?

Tal Revivo:

Yeah.

Itamar Shafir:

How old you, how old were you, when your first kid was born?

Tal Revivo:

Eh, 38.

Itamar Shafir:

When do you wake up?

Tal Revivo:

Six o’clock.

Itamar Shafir:

When do you go to bed?

Tal Revivo:

Uh, between go to bed or go sleep?

Itamar Shafir:

Go, go to sleep.

Tal Revivo:

Sleep, at 11.

Itamar Shafir:

(laughs) Uh, ideal vacation?

Tal Revivo:

Maldives.

Itamar Shafir:

Are you a man of faith?

Tal Revivo:

Uh, men or?

Itamar Shafir:

Of faith.

Tal Revivo:

I’m not sure that I got you?

Itamar Shafir:

Faith, uh, religion, uh, do you believe in the higher entity.

Tal Revivo:

Oh okay, okay.

Itamar Shafir:

Higher power?

Tal Revivo:

I kind of, you know, I’m Jewish. So, it’s my only, it’s my only days and stuff like that uh-

Itamar Shafir:

(laughs)

Tal Revivo:

To go to synagogue or something like that, but no, I’m not uh, really religious. I have something that I’m taking with myself, like Shaolin. You know Shaolin?

Itamar Shafir:

Mm-hmm (affirmative).

Tal Revivo:

I, I do it in the last ten years. For me, it’s like uh, meditation.

Itamar Shafir:

Okay so you have faith in something.

Tal Revivo:

Yeah, yeah.

Itamar Shafir:

It’s just not defined.

Tal Revivo:

[crosstalk 00:44:47] but I’m not like uh, you know, uh, a rabbi from Jerusalem with all the customs and everything.

Itamar Shafir:

We can see it, I know (laugh).

Tal Revivo:

(laugh).

Itamar Shafir:

Okay now, uh, Tal I really want to thank you. Um, your answers were awesome, you really helping our listeners. Guys, everybody listening, go check Adoric dot com. I know I’m gonna do it for our website. It’s an awesome system, it seems like a very simple way to optimize your funnel, and you heard it, just here. If you tell the team that you are, fr- uh, that you heard Tal speak on the Marketing Umbrella podcast, they will help you with a private session. So Tal, thank you again for being with us.

Tal Revivo:

Thank you very much.

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