By Deborah Kurfiss, Umbrella Content Marketing Director on Feb 3, 2023
Finding and keeping high-end clients for your agency doesn’t just happen. You need to target your ideal clients and strategize how to get them. If you are working to get clients, choose to land the whales rather than the minnows, and grow your marketing agency.
To get your ideal clients, you need to know exactly who they are. Research them, give them surveys and create buyer personas to keep them in your sights. Study everything you can about your ideal clients so you know how to communicate with them and what to offer them.
You can’t beat the competition if you don’t know them. What are they offering your ideal clients that you are not? What sets them apart?
If you want high-end clients, you must present yourself as a high-end marketing agency. That means your website must be informative, easy to use and visually appealing. Your look and feel, the tone of your writing, your messaging and how your reps greet clients on the phone should all be consistent. You should go out of your want to help your clients. There can be nothing slap-dash about your brand.
You can’t just be part of the crowd to get the best clients. Clients who are not afraid to spend on marketing services time and time again want to see results. They want to know you can deliver.
What do you bring to the table that your competitors don’t? Focus on that in your messaging.
As a marketer, you no doubt already know that effectiveness increases the more marketing channels you use. At a minimum, small businesses should regularly be using three, but more is better.
But sometimes in a reflection of the shoemaker’s children, agencies neglect their own marketing. Treat your agency as well as you treat your clients. Here’s some examples of things you can do:
There are clients out there who want the best and are willing to pay for it. If you price your services too low, your ideal clients may think you do not have the experience or creativity they want. Or they may think you will not take the time to customize services that are best for their company.
One of the smartest things you can do to get top clients quickly is to form partnerships. There are various ways to do this.
You could, for example, form a partnership with a noncompetitive business that has the type of clients you are looking for. Instead of you emailing the prospect, the partner could email the prospect on your behalf and sing your praises. Claims of what you can do for that prospect are going to be much more credible if they come from a trusted source they already do business with rather than an agency with which they are not familiar. Of course, you would return the favor. This is just one example. If it makes sense from a content standpoint, you could also hold joint webinars and seminars.
Another partnership you might want to consider is the one you would form by joining Umbrella Local a marketing platform that provides great leads, training, white label services, marketing technology tools and more. Though you can use some Umbrella services (such as reselling white label services) without becoming an Umbrella Local member, being the recipient of hot marketing leads is reserved for our members.
To get your ideal clients, you need to go after them. Many marketing agencies simply don’t have the personnel with the time to devote to getting leads or the expertise to successfully and reliably set meetings with the kinds of clients you want. Keep in mind that over 40% of salespeople say that prospecting is the most difficult part of the sales process.
But an experienced sales development representative (SDR) who is at the top of their game can get you those meetings. Umbrella can provide you with a dedicated SDR who will get you a reliable stream of appointments with top decision makers. If you haven’t already looked into this, it would pay to do it now.
Umbrella is a complete marketing platform dedicated to getting you the kinds of clients you want and expertly serving them. Ready to get more of your ideal clients and grow your marketing agency? Contact us here or call us at 1(866) 760-2638. Let’s have a conversation.
Book a call today to discuss how we can help your marketing agency grow.