Why Positive User Experience is Key to Digital Marketing Success

Creating a positive online user experience is crucial to meeting your clients’ digital marketing goals such as increasing website traffic, conversion rates, customer satisfaction and increased revenue. Companies that excel in giving their customers positive user experiences grow at a faster rate and generate more revenue than their competitors.

It is important to understand how user experience and digital marketing are directly related. There are many factors that increase the likelihood that your clients’ websites will be positively received by their audiences. One important element is to ensure that content is accessible and easy to navigate for to all users.

No marketing agency can do everything. So, if you are not expert in building and maintaining a seamless online user experience for all users including those with disabilities, consider turning to a company that provides white label website accessibility solutions. Your marketing agency can then resell website accessibility options to your clients.

Importance of Focusing on User Experience

Creating a positive user experience results in numerous benefits for digital marketing agencies:

• Decreases bounce rate
• Drives conversations
• Increases revenue
• Helps in the development of a loyal client base
• Positively reflects company values
• Improves brand image

Customers who are satisfied with their experiences are more likely to return to a website, buy products and services, leave positive reviews and return again and again. Ensuring that your digital content is accessible to all users, including those who are disabled, also reflects on the business’s values.

Factors that Influence the User Experience

Several factors affect the user experience including:

• Mobile optimization
• Navigation tools
• Ease of purchasing
• Useful content
• Credibility
• Accessibility for all users
• Design and brand image

Focus on key elements to create a positive digital experience for a vast range of audiences. But at the same time, don’t forget to take action to make your clients’ websites accessible to those with disabilities.

The Creation of a Positive User Experience

User Research

It’s no surprise that developing a good user experience starts with understanding the target audience. After all, you don’t design a website the same for B2B as you do for B2C and that’s just the tip of the iceberg. As with any marketing thrust, start with market research on the target market.

Ease of Use

People are driven by easy processes that provide them with instant gratification whether you are talking to consumers or business executives. A prospect is much more likely to become a client if you provide them with a website where it’s easy to find information, browse and (if applicable) buy.  Audiences are likely to leave a website if it lacks a proper layout, is difficult to navigate or lacks the desired links and content.

Of course, It is important to know the specific parts of a website where customers are likely to convert. Then you can lead them there and provide links and prods to make conversions easier.

Mobile Optimization

It is critical that all digital content is optimized for mobile devices because many people use their smartphones for the majority of their web searches, browsing and purchases.

• Mobile device users account for half of all website traffic and half of all Internet usage globally.
• 39% of smartphone users admit that they are more likely to browse a mobile website that is easy and fast to navigate and make purchases.

If a website is not easy to access on a mobile device, potential customers are likely to abandon the website, lose respect for the company and not return.

Accessibility for the Disabled

Due to the Americans with Disabilities Act (ADA) of 1990 and other laws, businesses are expected to enable accessibility to the disabled from parking lots to bathrooms. The same may be said for website. Many of your clients probably don’t even know where to begin to make their websites accessible to those with various kinds of disabilities such as visual, hearing and motor disabilities. Perhaps you don’t either. But you don’t have to, because you can look to those who provide white label website accessibility solutions to help you and your clients with this important issue.

Keep in mind that over 61 million adults in the United States live with some form of disability. Many disabilities make it difficult to navigate websites without solutions to help them. These include among many other things

• Visual accessibility tools that enable users to alter the color scheme of website content, adjust the contrast and brightness and change the font size and word spacing
• Blink blocking tool that eliminates flashing effects that can set off seizures in some people
• Image description tool that helps users to understand the intent of an image and its relation to website content
• Keyboard navigation tools that help those with motor disabilities move through websites

Helping your clients to make their websites accessible is not only good for business, it also helps them to avoid legal troubles due to inaccessibility. And it’s the right thing to do.

Help Your Clients Improve the Online User Experience

As we mentioned earlier, you do not need to be an expert in creating stellar user experiences to help your clients in this area. You can use white label website accessibility solutions that you resell to create all-inclusive website experiences that can be easily navigated by all your clients’ prospects and customers. Marketing agencies are increasingly using white label services as a practical, affordable means to grow and expand their product offerings. And providing website accessibility solutions is a service that many businesses need.

It is important to choose a team of marketing solutions experts who are experienced, qualified and reputable in the digital marketing industry. Contact Umbrella today to learn more about our while label fulfillment and other services. A team of experienced professionals is eager to assist you in helping your clients improve their customers’ online journeys.