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Why Your Digital Marketing Agency Should Pick the Low Hanging Fruit Offered by Local Businesses

White label digital marketing services

By Suraj Jha on Jul 23, 2021

In the past, local businesses didn’t necessarily need an online presence. They could survive using local print marketing and word-of-mouth. This is no longer the case, as many small businesses primarily use their websites and social media to draw in customers.

Working with a white label digital marketing agency makes it easy to provide high-quality digital marketing services to your customers. Umbrella is a white label services company that offers fulfillment services such as SEO, PPC advertising, email marketing, review generation, and much more. By working with a white label marketing agency, you can expand the services you offer to your clients, but keep things under your brand name.

Many local businesses decided to move their sales online during the COVID-19 pandemic to create a safer experience for their customers. Retail stores, restaurants, and other local businesses turned to the internet to stay connected to their customers. Online e-commerce tools saw a significant increase in subscribers as businesses built their online stores. For example, GoDaddy saw a 48 percent increase in paying subscribers from February to April in 2020.

Most small businesses are online today and they need digital marketing solutions. Here’s how your agency can benefit from this trend.

Tailor Some of Your Services to Local Businesses

To really maximize the opportunities that local businesses are providing, make sure you’re tailoring your services to them. This might mean offering a starter package at a lower price point to cater to clients with restrictive budgets. When it comes to choosing a digital marketing agency, clients have many choices, so you’ll need to make sure your services stand out from the competition.

Many local businesses are used to DIYing their marketing. Even a basic service package with a relatively small scope can make a huge difference for a local business, as it provides them with marketing services that they may not have access to on their own. Using digital marketing services can draw in new traffic, increase brand awareness, and improve customer loyalty, all of which can lead to increased sales.

By working with a white label digital marketing agency, you can provide a broader range of services for your small business clients. This means you can really customize the marketing packages you offer to meet their needs. For example, many local service providers rely on digital reviews. If managing online reputation isn’t a service you offer, you can work with a white label digital marketing agency to provide it.

Become Active in Your Local Community

One of the best ways to connect with small businesses in your area is to really become a part of your community. Your next great client could be your hair stylist, your favorite wine shop or your auto mechanic just to name a few examples.

Make sure you are tailoring your agency’s online marketing to your location. Creating location-specific landing pages and using location-specific keywords makes it easier for local clients to find you. Your own marketing should also be robust. This means using the same winning SEO, email marketing, and social media marketing strategies for your agency that you would use for your clients.

Consider offline networking opportunities as well. Local festivals, farmers’ markets and other events can be a great place to connect with small business owners in real life and potentially find a new client.

Once you land local clients, encourage referrals. A recommendation from a trusted friend or colleague can carry a lot of weight and hep you land new clients in your community.

Help Your Clients Scale Their Marketing

Once you’ve landed local businesses as clients, how can you maximize business for your digital marketing agency? The best way to do this is to help your clients scale their marketing strategies as their businesses grows. Not only does this keep clients happy, but it also creates a consistent revenue stream for you.

Many local businesses are starting from the ground up when it comes to digital marketing. Maybe they are just starting to make their way onto social media or dabble in display advertising. Often their websites need work to portray a more professional image. When you have clients starting from the ground up, you’ll need to keep your services relatively basic.

Once your clients realize how important it is to have a robust online presence, you can help them scale their digital marketing. This could include expanding their websites, starting email marketing campaigns, building mobile apps and much more.

Help Your Clients Increase ROI

When local businesses invest in digital marketing services, they typically enjoy an excellent return on investment. Use successful metrics convince small business clients to increase their budgets and their scopes of work. For example, 53 percent of web traffic comes from organic searches, which means that the ROI of a successful SEO strategy is potentially very high.


A recent study shows that 75 percent of local searches result in in-store visits. This means that digital marketing can generate real results even for the smallest local companies.

Talk to Your Clients About Goals

We all know that one of the best ways to keep your clients is to help them meet their specific goals. There’s no one-size-fits-all approach when it comes to local businesses, so tailoring your marketing efforts to your client’s specific needs builds trust.


When you start a digital marketing campaign, talk to each client about both short and long-term goals. Have meetings at regular intervals to check in on these goals and make sure they are being met. During these meetings, you can use Google Analytics, ad network trackers, and more to see concrete progress.

By monitoring these goals closely, you can adjust your strategy as needed to keep your clients happy and continue to generate real results. Take the time to help your clients understand their metrics and what they mean for business. This will help them feel more involved and engaged in the process.  Keeping your clients in the loop on metrics, wins and reports also shows them the value of investing in professional marketing services instead of handling their marketing on their own.

Umbrella Can Help

Want to maximize the marketing services you offer? Umbrella is here to help. Umbrella is a white label digital marketing services provider that can help you with fulfillment, branding, lead generation and much more. You can outsource key marketing tasks to expand your services and provide more value to your clients and. Contact us today to learn more about how we can help you take your agency’s marketing services to the next level.


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