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The What, Why and How of Customer Retention

You’ve heard it before. It’s much cheaper to retain current customers than it is to attract new ones. Despite that fact, companies tend to focus on acquisition more than customer retention, even though it can cost 7x more to get new customers. By focusing on retaining clients, your marketing business can save money and boost […]

How to Resell Reputation Management and Always Stay on Positive ROI

Today, almost every digital marketing agency is offering reputation management as part of its services. This is no surprise, as the online reputation management niche has grown significantly over the past few years and became a highly sought-after service. With the rise of review platforms and social media, consumers now have a strong voice that […]

The go-to guide for improving your client’s online reputation in 2021

In today’s digital landscape, every customer’s journey begins and ends on the internet, which makes it extremely critical for businesses to interpret the inflows and outflows of the online reputation management system.   While 75% of consumers find a business with positive reviews reliable, 65% of consumers tend to reject a business with negative reviews. A positive brand image […]