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The What, Why and How of Customer Retention

You’ve heard it before. It’s much cheaper to retain current customers than it is to attract new ones. Despite that fact, companies tend to focus on acquisition more than customer retention, even though it can cost 7x more to get new customers. By focusing on retaining clients, your marketing business can save money and boost […]

How to build and manage an online community for your clients

The best online communities are those attractive destinations that people want to return to again and again. But if you aim to build a new online community that will thrive, engaging your client’s customers, employees, or members, growing in ROI, and providing real business value. In that case, the first step is to start with […]