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Responding to Online Reviews: The Good, the Bad and the Ugly

Customers rely on online reviews such as those found on Google and Yelp to discover new businesses, products and services. 93% of consumers say online reviews impact their purchasing decisions. 84% of customers trust online reviews as much as personal recommendations from people they know. Most people prefer not to make a purchase from a […]

How to Resell Reputation Management and Always Stay on Positive ROI

Today, almost every digital marketing agency is offering reputation management as part of its services. This is no surprise, as the online reputation management niche has grown significantly over the past few years and became a highly sought-after service. With the rise of review platforms and social media, consumers now have a strong voice that […]