By on Aug 9, 2021
As a B2B service provider, it’s important to have a robust digital advertising strategy in place. Digital advertising helps you build your brand name, get new clients and boost your revenue. Once you develop your digital advertising strategy, you can use white label digital marketing services to expand your offerings.
A white label digital marketing agency can provide you with a wide variety of fulfillment and branding services, so you can offer things like Pay Per Click advertising, social media posts, email marketing and website development without any extra effort.
Of course, when you are advertising B2B, it’s critical to laser focus on your target audience. Here are four suggested digital advertising strategies for B2B businesses.
Many B2B companies have shied away from social media advertising in the past, thinking that it was a strategy that only worked for B2C companies. However, social media is growing at a rapid rate. Having a presence on social media is important for any business, regardless of your target audience. A 2017 report from the Content Marketing Institute states that 83 percent of B2B marketers are using social media.
In addition to building an organic social media presence, one way that B2B companies can really ramp up their advertising strategy is to use Pay Per Click social media ads. As the name implies, PPC ads will only charge you when someone clicks on the ad. Because of this, they tend to have a very strong return on investment. PPC ads also let you target certain keywords and user demographics, which makes it easier for the ad to reach its intended target audience.
One of the most popular social media networks for B2B advertising is LinkedIn. Over the years, the platform has expanded its features beyond individual networking, and now many businesses use it to connect with potential clients in their industry. Data from HubSpot indicates that LinkedIn is nearly three times more effective for lead conversion than Facebook or Twitter.
Some B2B businesses may also benefit from advertising on other social media sites such as Facebook, Twitter or Instagram. However, the efficacy of this will depend on your target audience and where they like to spend time online.
Display advertising is another form of advertising that can be very effective for B2B businesses. They typically contain images or video to draw in potential customers. Display ads can be put on many different types of websites. When determining where to put your display ads, you can select websites that your target audience spends time on. Google’s Display Network makes it very easy to put your ad on hundreds of even thousands of sites through one account.
Through the Google Display Network, you can select websites that fit interests of your target audience. You can also select the location and demographics of the users that you want to view your ad. After your ad is set up, you can track impressions, clicks and other important statistics through Google Analytics. These analytics can help you adjust your display ads for the best results. Like many other forms of advertising that Google offers, display ads typically charged on a per-click basis. This means you’ll only spend money when viewers click on your ad.
There are many different ways to approach display advertising, but it’s important that your content stands out. Many companies have started using video display ads in order to stand out from the crowd. A study from Social Media Week recently indicated that 72 percent of customers prefer to learn about a product or service through a video, and viewers retain 95 percent of a message when they watch it through video.
Another effective advertising strategy for B2B businesses (or B2C businesses for that matter) is paid search advertising. Google offers a few different types of PPC ads, both of which can be very effective. Google estimates that businesses make $8 in profit for every $1 they spend on Google search ads.
The most common type of PPC search ad will show up at the top and bottom of Google search results. These ads consist of text and a meta description and look similar to an organic search result. You can specify the keywords you want your ads to show up for, which ensures that you are reaching your target audience.
You can also use display ads in your paid search advertising. These can be very effective for increasing your brand recognition.
As technology has improved, it’s become easier to make sure your ads are reaching your target audience. One way to do this is through remarketing. Remarketing shows your audience ads based on their previous online activity. Although often thought of as a tool for B2C, these ads are just as effective for B2B audiences. You may want to offer white label digital marketing services for remarketing to your clients as well as using remarketing yourself.
Google announced not long ago that it is no longer going to support third-party cookies, that is, tracking a user from the original website to other websites in order to show them ads. However, remarketing still has an important place. If a customer visits your website and buys or even just looks at a particular widget, you can now automatically show them ads for related items when they return.
Remarketing enables you to learn about your website visitors so you can help guide them through your site and convert, whether that means calling you for a demo or buying a truckload of widgets wholesale.
These digital advertising strategies can help you grow your business and generate more revenue. But they not only work for you. You may also want to offer digital advertising services to your customers. To expand your service offerings, consider working with a white label marketing agency like Umbrella. Umbrella offers a wide variety of white label digital marketing services including digital advertising, fulfillment, lead generation, branding and much more. Contact us today to learn more about how we can help you grow your business.
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