If there’s anything we all want as marketers, it’s to optimize our clients’ conversion rates. On The Marketing Umbrella, Umbrella CEO Itamar Shafir sat down with Tal Revivo, the founder of Adoric.com to discuss how businesses of all sizes can better convert visitors into customers. Tal is an entrepreneur, business consultant and designer. His company, […]
Author Archives: Deborah Kurfiss
The Secrets to Writing High-Converting Copy from a 9 Figure Copywriting Master…and the 3 Fatal Mistakes to Avoid
Umbrella is proud to welcome guest expert Adil Amarsi to share his sought- after advice on writing copy that converts. Adil Adil Amarsi is a copywriter, business consultant and podcaster who generated over $821 Million for his clients. Adil wrote over 14,000 marketing campaigns in more than 400 niches. _____________________________________________________________________________ During my nearly 20-year run as a copywriter, 14 as a highly sought […]
PODCAST: Crushing Cold Reachout With Guillaume Moubeche
In Episode 30 of the Marketing Umbrella Podcast, Umbrella CEO Itamar Shafir interviews Guillaume Moubeche (known as “G”), cofounder and CEO of lemlist. Lemlist helps businesses and digital marketing agencies create effective and personalized cold emailing campaigns. G is an email and social marketing master who excels at helping SaaS businesses and implementing B2B growth […]
6 Ways to Drive Conversions in 2022
How do you achieve the best possible conversion rate for your clients? Whether you want to offer conversion rate optimization services to your clients or improve the effectiveness of your marketing services overall, the right tools and techniques are essential. Those techniques do not stay the same forever—they’re changing all the time. Any team experienced […]
PODCAST: Mind Tools to Grow Your Business with Lisa Larter
In episode 29 of The Marketing Umbrella Podcast, our CEO Itamar Shafir interviews Lisa Larter who develops strategies to help businesses grow. She has built and sold companies and generated millions in sales. Lisa has a lot to say to digital marketing agencies. Her clients say she not only understands business strategy, but knows how […]
10 Must-Have Characteristics of a Successful Digital Marketing Agency
As a digital marketing agency, you have to constantly find ways to stand out from the competition. No doubt you are always asking yourself: Why should a business choose my agency? What value does my agency bring to clients? The answers to these questions start with the the unique qualities your digital marketing agency. Whether […]
PODCAST: Tapping Ecom Clients for Mega Growth with Norman Farrar
In Episode 28 of The Marketing Umbrella Podcast, we interview ecommerce and Amazon Marketplace expert Norman Farrar. If you have a digital marketing agency that works in ecommerce, this podcast is for you. Norm is a nationally recognized speaker and thought leader who has championed a variety of products and brands to generate sales of […]
Developing Breakthrough Websites for 2022
At last count, three new websites are launched every single second, joining the one billion websites that are already in existence. Every one of those sites wants their readers to take some sort of action, and they’re scraping Internet forums and blogs to find the latest tactics that will move the needle on their bottom […]
PODCAST: How to Legally Steal Winning Ad Campaigns with Mike Roberts
On the Marketing Umbrella Podcast, our CEO, Itamir Shafir, recently sat down with Mike Roberts, president and founder of Spyfu. Spyfu enables you to see your competitors’ keywords and SEO campaigns. If you have a digital marketing agency, you probably already use Spyfu on a regular basis. Mike led the charge in transforming the way […]
You Tube Advertising Options and When to Use Them
No matter the audience for your client’s products or services, YouTube is engaging them. People watch more than a billion hours of video on YouTube every day. 70% of people who are on YouTube say they have bought from a brand as a result of seeing a YouTube video. Over 90% of people surveyed globally […]
