Discover the FREE PLAYBOOK from World’s Best Marketers 
What Are Backlinks and Why Do I Need Them? Backlinks are a critical part of the SEO strategy for any client. Simply put, backlinks are links to pages on your client’s website from other websites. It takes more than using keywords for your client’s content to get optimum placing on a search engine results page […]
Author Archives: Deborah Kurfiss
Podcast Advertising: A Powerful, Often Overlooked Marketing Channel
If you are like most marketers, you are always looking for new, effective ways to reach your audience. And if you can find one your competition isn’t using yet, so much the better. One often overlooked channel is podcast advertising. You don’t want to be among the marketers who don’t take advantage of this growing […]
The DOJ Website Accessibility Guidelines: What Marketing Agencies Need to Know
A few weeks ago, on March 18, 2022, the Department of Justice (DOJ) finally published guidelines that outline how state and local governments – and also businesses open to the public — can make sure that their websites are accessible to people with disabilities as required by the Americans with Disabilities Act (ADA). The ADA […]
Use the Facebook Ad Library to Increase Clicks and Conversions
If you are creating and running ads on Facebook or Instagram, no doubt you are already aware of the vast amount of helpful data available in the Facebook Ad Library. All in one place, you can see the advertising your competitors (and everyone else) is putting on Facebook and Instagram. Check out headings, copy, design, […]
Brand Awareness: What It Is, Why Your Clients Need It and How to Develop It
We know you want to be able to show hard evidence of your success to your marketing agency clients. You know, the data that answers questions like How many conversions? How much have conversions increased? What is the campaign’s ROI? Has it improved since the last campaign? Certainly, these things are critically important. But they […]
LinkedIn Marketing: An Absolute Must for B2B Businesses
No doubt you’ve used LinkedIn to help market your B2B clients, but are you really using it to full potential? LinkedIn is a unique platform that can be immensely helpful in growing a business. It has 810 million members globally. Facebook, Twitter and Instagram can’t approach LinkedIn marketing in the B2B space. LinkedIn has fewer […]
Why Your Agency Clients Need a Full-Funnel Marketing Strategy
As marketers, we all know the importance of guiding customers through the marketing funnel. But are you leaving money on the table by focusing too heavily on just one end of the funnel rather than creating a full-funnel marketing strategy? There is a tendency for marketers to focus more on one part of the funnel […]
How to Combat the Decline of Organic Social Media Reach
Remember the good old days of not very long ago? When you could publish an organic social media post for a client and actually expect a lot of their followers to see it? Yes, those were halcyon days, but we all no that today if you want your client’s audience to see their brand’s post, […]
Drive Agency Client Success with B2B Explainer Videos
Video is a marketing must today for engaging clients. It’s firmly ensconced in the marketing pantheon. There are reasons that 92% of marketers value video as an “important part” of their marketing strategies. No doubt you have your own. B2B explainer videos can be particularly fruitful for your clients. Yet some marketers are still not […]
Don’t Hire a Dud! How to Hire Staff for Your Digital Marketing Agency
It’s a given that your digital marketing agency is only as good as your people, people meaning your partners as well as your inhouse staff. Today, whether you outsource and resell white label digital marketing services, hire a team or do both, you need to be able to handle more diversified services than in the […]