Discover the FREE PLAYBOOK from World’s Best Marketers 
Many marketing agency owners and marketers feel like they are running a mile a minute all their waking hours and still not getting enough done. We’ve all heard the phrase “work smarter, not harder.” That takes a little bit of planning, but anyone can do it. Here are seven practical methods to make your marketing […]
Author Archives: Deborah Kurfiss
Skyrocket Engagement with Conversational Business Text Messaging
Today, customer experience has become the key differentiator among companies. 86% of people value it so much that they are willing to pay more. Yet Many companies and marketers give this lip service, but don’t follow through on the details to make it happen. Let’s talk about how conversational business text messaging can help. Communication […]
Pay Per Result SEO: Give ‘Em What They Want
Every business person likes as much certainty as possible before spending money on building their business. Why take unnecessary risks? They look at SEO no differently. Why put money into driving traffic without any idea if the efforts will be successful? But you can offer your clients a sure thing with Pay Per Result SEO […]
14 Ways to Calculate Digital Marketing ROI
We all know that clients hire marketing agencies to help build their businesses. The idea is to make money not spend it on marketing that isn’t showing results. You need to stay on top of your marketing ROI to show your clients your value, but also to make needed tweaks in your campaigns. 1. The […]
How Online Business Reputation Management Can Help Your Clients Shine
Image has always been everything when it comes to the marketing of companies, products and services. Your client could have a better product than their competitor, but if the public is already convinced that a competitor has a better reputation, you have an uphill battle to prove otherwise. Today, online reviews and comments have become […]
7 Digital Advertising Musts to Increase Conversions
Wish your digital ads like your Google ads and Facebook ads were performing better? Check to see if you are following these digital advertising musts. 1. Define and Target Your Client’s Audience Decide you specifically want to address in the ad and create it accordingly. If you don’t know who your client’s audience is, it’s […]
How to Write SEO Content that Ranks
Content is an important part of any good SEO strategy. It will make or break your clients’ search rankings. Following are some tips on writing SEO content that the search engines love. Content Must Add Value Plan It’s pointless to post a lot of content with all the right keywords and all the right […]
Resell White Label AI Chatbot Services to Increase Sales and Impress Clients
By now, we’ve all used AI chatbots to get answers to questions online. They aren’t on every website, but they are pretty commonly used as first level support to answer common questions. Though customer service will continue to be an important use of AI chatbots, that’s just the beginning. Let’s talk about why you may […]
Client Website Mistakes to Avoid
If you are designing or developing websites for clients, of course you need to listen to them about their desires and goals. But just as importantly, as an expert in the area, it’s up to you to watch out for website mistakes that might never occur to your clients. If you aren’t an expert but […]
Backlinks Part 2: Seven Ways to Get Quality Backlinks
In our last post, we talked about how backlinks work and what makes them valuable in Backlinks 1: What’s the Recipe for Good Backlinks? This week, we are going to talk about how to get quality backlinks that help your client’s search engine rankings. One thing we want to caution you about is paying for […]