Discover the FREE PLAYBOOK from World’s Best Marketers 
We all like to think that we are rational beings. We like to think we consider all the facts, analyze the situation and make good decisions, including buying decisions. Sorry, but that’s just not the case. The reality is that human beings often make decisions based on existing cognitive biases. Facts may get your client […]
Author Archives: Deborah Kurfiss
Improve Your Clients’ Bounce Rates – What You Need to Know
Are any of your clients seeing a lot of web traffic, but little action? In other words, are people coming to their site but not going to another page or taking any action such as signing up for a newsletter, buying a product or even just clicking a link? Time to check the bounce rate. […]
Be Ready for These 2022 Social Media Trends
The world has changed in the face of the pandemic, and though social media was popular before, it is growing as an important way to connect. If you still have clients that are not active on social media, it’s time you dragged them into the light. For your clients who are already active on social […]
PODCAST: Creating an Affiliate Program for Any Business of Any Size with Arlen Robinson
Below is the transcript to Episode 35 of The Marketing Umbrella Podcast Itamar Shafir interviews Arlen Robinson about How affiliate programs can help marketing agencies and How affiliate marketing software can help companies and agencies grow their customer base Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses […]
Pay Per Revenue Marketing: Light a Fire under Sales, Customer Loyalty and ROI
To impress your clients right off the bat in the new year, why not run some online advertising campaigns that will inject new life into conversions, bolster existing customer loyalty and wildly improve ROI? Yes, we are talking about Pay Per Revenue marketing, also referred to as cashback advertising. Here’s what happens in a nutshell. […]
Are Business Consulting Firms Encroaching on Your Marketing Agency’s Turf? Beat ‘Em Back!
Here we are, another year. This is the time to gather your resources, reanalyze your strategies and make the tactical changes necessary to optimize your marketing agency’s success. As you plan for 2022, you will want to take into account that business consulting firms are increasingly taking on roles traditionally played by marketing agencies. Whether […]
PODCAST: How To Improve Your Sales, Understand Your Tools and Hire Salespeople with Mark Hunter
Following is the transcript (and podcast links) for Episode 32 of the Marketing Umbrella Podcast, our CEO Itamar Shafir interviews Mark Hunter, recognized as a Top 50 Most Influential Sales and Marketing Leader. Mark is known for challenging people and the sales myths they cling to. His message is not for the timid; it’s for […]
Expand Your Marketing Agency without the Headaches with White Label Digital Marketing
Do you ever feel like you are juggling a hundred balls all while walking a tight rope coated in olive oil while someone sets the end of the rope on fire? That’s the figurative experience of a lot of marketing agency owners. White label digital marketing may be the answer. The thing is, when you […]
PODCAST: Video Questionnaire Funnels That Get Insane Results With Daniel Levis
Marketing agencies! You do NOT want to miss the insanely innovative and effective advice on building sales funnels that produce in Episode 31 of The Marketing Umbrella Podcast! Daniel Levis has created unique systems to create an inbound sales funnel that can positively alter a business! Daniel’s brilliant marketing strategies and copywriting services help both […]
Securing Financing for Small Businesses Just Got Easier. Here’s How!
Financial hurdles are one of the very top reasons for business failures. 20% of small businesses close shop within the first year. 50% of businesses fail after five years, most of them due to problems with raising capital and cash flow. A lack of financing can be disastrous for your clients’ businesses, but obtaining proper […]