Discover the FREE PLAYBOOK from World’s Best Marketers 
Failure to use analytics for developing your clients’ marketing strategies is like throwing darts with your eyes closed. You’ll most likely miss the bull’s-eye, and you might also cause more harm than good. If you don’t have the personnel to analyze the data yourself, or if your marketing agency focuses on other areas, it’s a […]
Author Archives: Deborah Kurfiss
Podcast 24: How to Get 4M Monthly Visitors on Your Blog with Neil Patel
If you have a digital marketing agency, you will want to be sure to catch episode 24 of The Marketing Umbrella podcast when our CEO Itamar Shafir interviews Neil Patel, co-founder and CMO of Neil Patel Digital and a New York Times bestselling author. Wall Street Journal says Neil is a top influencer on the […]
The Facebook Rebrand May Affect Marketing in a Big Way – Here’s How
Everyone is talking about Mark Zuckerberg’s big announcement that Facebook Inc, which is the Facebook site’s parent company, will now be known as Meta (Meta Platforms, Inc.) It’s been a week since the announcement, and we’re still trying to wrap our heads around what this change will mean for marketers in the short and the long […]
Increase Revenue by Reselling SEO Services
Most businesses are looking for SEO services, so it can be low hanging fruit for marketing agencies. This is particularly true if they are already working with the client. Though many agencies want to expand their services to their clients, they may not have the inhouse experience to offer SEO. There is an easy and […]
Five Apple iOS 15 Email Privacy Changes Giving Marketers Sleepless Nights
Innovation leader Apple is notorious for making updates to their operating systems that leave digital marketing agencies and service providers scrambling to adjust their marketing strategies. Apple’s latest iOS 15 update released on September 20th is no exception. In this Update, Apple has provided new features that improve updates to the user interface that make […]
Podcast: Guaranteed $1M Growth in 1 Year with Seth Greene
Would you like to see $1 million growth in just one year? Seth Greene can clue you in about how to make podcasts pay off and more. In episode In Episode 25 of The Marketing Umbrella, our CEO, Itamar Shafir, interviewed Seth Greene, 8-time best-selling author, the founder of Market Domination and the nation’s foremost […]
Alternative Digital Ad Placements You Should Explore
Some of the popularly used digital ad placements include Google Search Ads, Facebook feed ads and Instagram explore page ads. That’s because these platforms have millions of active users so marketers like to place ads here. But there’s always room for better ad placements. A different style or network could offer your client a higher […]
9 Proven Ways Agencies Can Help Their Clients Win the Google Search Game
It can seem impossible to stay on top of the SEO game in today’s dynamic yet sometimes mysterious world of search engine optimization. Google constantly changes the rules but never clearly shares them with marketers who are trying to rank well in search results. Here’s what we know for sure about Google’s rules. Leverage them […]
Put Your Clients on the Cutting Edge With 3D Google Ads
The online advertising landscape has undergone dramatic changes. Today’s Internet users face an increasing volume of content coupled with a decreasing attention span. With little patience for what isn’t interesting to them, these users are difficult for advertisers to reach. Enter a new eye-catching technology: the new 3D ad format from Google called Swirl. This […]
Email: Are Light or Dark Backgrounds More Compelling?
Most of the emails we receive have white or very light backgrounds. There are reasons for this. But that doesn’t mean we shouldn’t mix it up with dark backgrounds now and then. In some instances, a dark background can make your message pop. 78% of marketers have seen an increase in email engagement over the […]