Podcast: Guaranteed $1M Growth in 1 Year with Seth Greene

White label digital marketing services

By Suraj Jha on Nov 2, 2021

Would you like to see $1 million growth in just one year? Seth Greene can clue you in about how to make podcasts pay off and more.

In episode In Episode 25 of The Marketing Umbrella, our CEO, Itamar Shafir, interviewed Seth Greene, 8-time best-selling author, the founder of Market Domination and the nation’s foremost authority on growing local businesses through direct response marketing podcasts, and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award.

Seth discussed his innovative direct response marketing program that uses podcasts and books to offer clients a way to substantially grow their revenue while also improving their professional relationships and legitimizing themselves within their businesses.

Find out how Seth can guarantee his clients an improvement in their revenue of $1million in 1 year, how hosting a podcast can increase your credibility and ability to close deals, and much more!

Seth discusses

  • Why podcasting is a great marketing tool, and how it helps Seth generate new clients and substantial revenue
  • The importance of creating of niche for yourself as a marketing agency
  • How the people you’ve interviewed on a podcast increases your credibility and ability close deals faster
  • How podcasting can help you to uncover new clients through your interview guests and the those interviews create
  • How Seth can guarantee his clients an improvement in their revenue of $1million in 1 year
  • More!

Below is the podcast transcript, but you can also listen to the podcast or watch the video.

Transcript

Itamar Shafir:

Welcome to the Marketing Umbrella Podcast, where we talk with successful marketing experts about ways to build and grow your digital marketing agency. My guest today is the coast of Shark Manure podcast with Shark Tank’s Kevin Harrington, that was named one of the top 10 podcasts to listen to by NASDAQ. He’s a seven time bestselling author. He’s the only person to be nominated three times for the GKIC Dan Kennedy master of the year award and the founder of the direct response marketing firm Market Domination. I’m excited to say hello to Mr. Seth Greene. Hi Seth.

Seth Greene:

Hi, Itamar. Thank you so much for having me and as an honor to be on the show.

Itamar Shafir:

So Seth, you and I know each other a little bit, uh, and I just wanna say that Seth is doing amazing work, which he’s gonna talk to us about, and, and Umbrella is also, uh, a client of his agency. Uh, just so, so the listeners know, uh, but Seth, tell us a little bit about, you know, how you got into helping businesses grow and maybe specifically with podcasts?

Seth Greene:

Sure. And full transparency. I am also a client of yours. So our agency is an Umbrella agency as well. So the love goes back both ways. So how I got started as an agency, I started out as a college financial aid planner, helping parents cut the cost of college tuition, $19,077 a year. And I started out at a Fortune 500 company making 300 cold calls a day, interrupting strangers, asking for money, and I hated it. The cold calling part, absolutely hated it. So I had the good fortune to find and meet legendary marketing guru, Dan Kennedy. I begged my wife for 30 days in a row to let me go borrow more than our mortgage to work with Dan, which on day 31, thankfully she said, yes.

Itamar Shafir:

(laughs)

Seth Greene:

In two years of working with Dan, I was in the top 30 financial advisors nationwide for opening new accounts at a Fortune 500 company of almost 7,000 advisors. So it worked really, really well, and that’s an understatement. And then I started getting written about an industry trade journals. And this was decades ago before the internet, before social media, before email. it was all direct mail and print advertising. And so my phone started ringing with financial advisors going, “How do I do what you did?” And I faxed Dan and said, using one of my emergency fax credits and said, you know, “Dan, what do I do?” And, and Dan said, “You start a marketing company and do it for them.” And that was almost 14 years ago. I started MarketDominationllc.com. It started out as me and one financial advisor. I was willing to ,like, let [inaudible 00:02:36] try my stuff. And since then, over the last 14 years, we now have an amazing team of 44, um, employees. We’ve certain thousands of clients. We’ve spread out beyond financial services to about 63 different industries. It’s been an amazing rollercoaster ride. And a number of years ago, there’s a whole ‘nother story about how we started helping agency owners because of the mess I created in my own firm.

Itamar Shafir:

(laughs) So, okay. So there’s a lot to talk about, about helping, uh, helping our listeners today and helping them help their clients. And I want to talk specifically about, about podcasts and about books, because I know you’re doing that a lot, but before that, you mentioned something about starting in a specific nation, then Dan Kennedy helping you in that specific nation. Something that comes a lot in the pod is should young agencies start niche or not? And I hear different opinions. Uh, what do you think?

Seth Greene:

When I started in addition to starting in financial services is ’cause it’s what I knew, and I had a demand for it that I didn’t intentionally create. I started off niche, but also the second client we had was a business owner. Um, he was an executive director of a large automobile membership organization.

Itamar Shafir:

Hmmm.

Seth Greene:

If I told you what it was, it’s a couple letters in the name. You would all know who it is. Um, but he had gotten my marketing as a business owner to talk about investing in college financial planning. And he called me and he said, “Listen, my brother-in-law’s my advisor. I can’t use you, but your marketing is better than what we’ve got. Can we talk about that?” And I said, “I don’t know how big a check can you write?”

Itamar Shafir:

(laughs)

Seth Greene:

And I was 20 something at the time. I should not have answered with that question. I wouldn’t now, but I said, “How big,” jokingly, “How big a check can you write?” And he said, “Well, my budget is X.” And I said, “We can talk about that.”

Itamar Shafir:

(laughs)

Seth Greene:

I’ll find a way. So at the beginning, I took- even though I was trying to niche, I took every client who could write a mirror and, and who could fog a mirror and write a check.

Itamar Shafir:

Right.

Seth Greene:

Because you gotta keep the lights on. If I could go back in time, I would’ve been more focused. I would’ve turned away. I would’ve referred everyone who wasn’t in financial services out and gotten an affiliate commission somewhere. So I would’ve gotten some money, but I think branching out too fast got us come kind of scattered.

Itamar Shafir:

Okay.

Seth Greene:

And in the beginning it was just me. I had no employees for years.

Itamar Shafir:

Mm-hmm (affirmative).

Seth Greene:

I was doing it all myself. And while the principles that you teach of direct response marketing apply to any business, trying to- I already spoke financial advisor. I already spoke investments in college planning ’cause I had done it for so long. I didn’t speak roadside assistance.

Itamar Shafir:

Right.

Seth Greene:

I didn’t speak, um, after market high performance Corvette breaks, which we worked on that company- we had a company that did that. Every client I took, I had to learn a new language, learn what the customer’s pain points were, go through the whole process all over again, had we stuck- stayed in financial services and focused more on that, um, we probably could have grown faster, better, more efficiently than taking just anybody.

Itamar Shafir:

That’s a, an excellent point. And you had a lot of experience coming from financial advising. And what if somebody doesn’t have so much experience, you know, a younger person maybe or? Yeah.

Seth Greene:

Yeah. So I did the- when we started going into new niches too soon, I had no experience in that niche. Right? I had only met- so I had to convince the client, no, even though I’ve been marketing financial services for all this time, the principles are the same. It’ll be fine. It’ll work. And I ended up starting another company under a separate brand, which was literally brand new, taking on clients in a different niche that I had no experience in. So I kind of borrowed affinity.

Itamar Shafir:

Mm-hmm (affirmative).

Seth Greene:

Uh, one of my strategies was to go find other people in the niche who had done what I wanted to do, interview them. Back then, it wasn’t a podcast ’cause podcast didn’t exist. But interview them, take what I learned and then quote, unquote, resell. Hey, I’ve gotten some experience by interviewing 10 or 20 people in this niche. I now know, instead of doing the research myself, I’ve interviewed these people who have the decades of experience. So now I’ve-

Itamar Shafir:

Right.

Seth Greene:

Fast forward, I’ve turned decades into days as Tony Robbins says. So I’ve learned these things and I would put out a report on that and say, “Here’s what I learned interviewing these people,” and other people in that niche would raise their hand and go, “Oh yeah, that’s right. That’s our niche’s pain points. That’s our problem is vendors a as business owners in that niche, you seem to know you’re talking about, I want some help.”

Itamar Shafir:

Right. Right. Very good.

Seth Greene:

You can borrow affinity.

Itamar Shafir:

So talking about borrowing affinity, if we’re already going into interviews, how- when, in what period, did you go into podcasts and start focusing on that?

Seth Greene:

So we- the service wasn’t created that we offer our dream 50 program that you are a part of. I didn’t create it as a podcast, ’cause I created it before podcasts existed. I was trying to solve a different problem. The problem I was trying to solve was my financial advisors wanted referrals from accountants and attorneys. And there are dozens of products, courses, and systems in the financial services industry that purport to do that. Most of them don’t work, ’cause I tried, ’em all. I bought ’em and said, “Oh, I’ll just use this. And then I’ll resell it when it works.” And I failed miserably many times and I said, there’s gotta be a better way. And again, it’s in a local little market. Somebody’s town, somebody’s village, somebody’s city. So I said, I need a way to get referrals. I started interviewing people. Again, there was no podcast. It was literally a voice, a Staple’s bought Office Depot, voice recorder for 20 bucks sitting on their desk that I put on their desk.

It was awful. The sound quality was awful. And, but I was asking questions, trying to figure out what the issues were and why they wouldn’t refer. And when I figured the system out, we started doing it, I did it for myself. It landed me another wave of publicity and financial services, ’cause I got a hundred million dollar pension fund off of an interview. And all of a sudden I said, this might work. So I started doing it for other financial advisors that we were serving. I said, “Hey, you want to test this? And if it doesn’t work, I’ll give you your money back. “And then it worked. And I said, awesome. Now we’re gonna charge everybody else more. ’cause we proved that it worked.

So it was, it started out as physical, in person interviews. And then, when podcasting became- started becoming big, we said, wait a second. Instead of doing 10 to 12 interviews, turning it into a book and using that as our referral tool, which works, what if we aired the same interviews as a podcast, repurposed the content? Now instead of 12 interviews in one book I can do like 50 interviews one a week, all week, all year long. Now they’ve essentially got a radio show for no cost of radio air time. And we now have social media. We now have email. All of a sudden there’s a dozen different ways to repurpose that same interview to generate more traffic and more leads and more referrals in ways that we couldn’t do before.

Itamar Shafir:

And the idea of the interview back then was is it like the one that you’re using today is, is it the during 50 tax [inaudible 00:09:56]? Meaning you, you get into a source of influence to kind of look for people that serve to, to the client base that you’re looking for?

Seth Greene:

It was the same strategy in terms of you wanna interview the influencers who can send you who you want. So, the accountant ha- the uh, estate planning attorney has high net worth, estate planning clients. It would be great clients for a financial advisor. But if I walk in the door cold and say, “Hey, can you refer me your- all your clients? Here’s my business card. I don’t know you.” You’re gonna get thrown out. I had to come up with a way to, in a non-threatening non salesy way, start and build a relationship of trust and confidence to the point where that estate planning attorney said, yes, “I will. I, I, I love you now. You’re awesome. Thank you so much for all you’re doing for me, I will now promote you to my clients.” And the in-person interview. It started out as, and then evolved into a podcast.

It’s still, years later, the absolute best way I’ve ever found to start a relationship in such a way that the person does not perceive you as selling something or wanting anything. And at the end of it, I mean, I did three yesterday. I know you’re doing ’em every week. I did three yesterday at the end of every single interview, the person said, “What can I do for you?” And I said, “Just wait, nothing yet. Just share the show when it airs.” Because I know there is a multi-step, direct mail campaign coming that is gonna get them to go, “Oh my God, no, no, no. Please let me help you.” And then I will happily take them up on their offer to share and promote me to their tribe or our clients, whether it’s a webinar or a straight referral or a lead magnet or whatever.

Itamar Shafir:

Mm-hmm (affirmative), mm-hmm (affirmative). Yeah. So I, I think, I, I think it, it’s a great way, you know, the, the idea, the concept of in a non threading way, attracting somebody that can get you in front of a lot of potential clients. So let’s take that to the people that are listening now to the podcast, right? Which are mostly, uh, agency owners and people who wanna start an agency, how would they utilize that for themselves?

Seth Greene:

Absolutely. And I’ve done it on purpose. I’ve started over and started a new company, multiple ti- a new agency, multiple times in a niche. I had no experience in, and I didn’t put any of my previous experience in the marketing or the website to see if it would work from scratch. And it did. Um, and we’ve also done it for our clients who are agency owners. So if you are an agency owner already, and I’m hoping you’ve got some type of target market or niche that you’re working, you would start by building a wishlist. Who is your dream 50? Who are the 50 micro influencers in your market? You know, you don’t need Joe Rogan. He’s not gonna email 10 million people about you. You don’t need that if you are- I mean, I have a separate, I have four shows now because this works so well in different industries.

And I’ve got one in the financial services marketing, for lack of a better term, industry. And I’m using it to interview these CEOs of what are called insurance marketing organizations or IMOs. And because they do marketing for thousands or tens of thousands of financial advisors at once.

Itamar Shafir:

Mm-hmm (affirmative).

Seth Greene:

The advisors are their clients. Those are the advisors I wanna market for. So it’s funny. I did an interview last week, um, with the CEO of an IMO that I had no relationship with. It was totally cold. And at the end of the interview, he’s like, “I didn’t get to hear about you. I wanna talk about you.” And I hadn’t even asked yet, ’cause I wouldn’t ’cause our follow up process hasn’t happened yet. And then he calls me the next day and goes, “You know what? I’m going to an industry. I’m a keynote speaker. Can I mention you in my speech?”

And I’m like, we haven’t even done anything together yet. Except I interviewed him and he’s already going to tell like 3000 insurance industry CEOs in his speech, he wants to add in slides about, “Hey, I just saw the coolest thing ever. And you guys should all do it.” Like I haven’t even asked you to be an affiliate yet. Perfect. So, I’ve done it. I have different, I have one in the private equity industry, which I have no street cred in whatsoever, just ’cause I wanted to get into bigger, bigger companies.

Itamar Shafir:

Mm-hmm (affirmative), mm-hmm (affirmative).

Seth Greene:

You know, I want companies that can say, “Oh sure we can give you a multi-million dollar contract.”

Itamar Shafir:

Right.

Seth Greene:

Um, so I would say pick a niche, start building that wish list if you want, we’re happy to help you with it, but start building that wish list so that you can reach out to them to be on your show. Congratulations, you’re now a podcast host. And if you were starting an agency from scratch, I would do exactly the same thing. You’d have to pick a niche you wanna go after. And not only can you interview your idea influencers and your referral sources, you can interview your ideal clients.

Itamar Shafir:

Right.

Seth Greene:

So I do it all the time. I, if we air five shows a week, at least one of those is me interviewing someone, not just whose referrals I want, but whose business I want.

Itamar Shafir:

Mm-hmm (affirmative).

Seth Greene:

And our close rate on turning guests into clients is incredibly high because they’re so warm and fuzzy towards us because we’re interviewing them first and promoting them first.

Itamar Shafir:

Right.

Seth Greene:

And when I started my show, it was way before Kevin Harrington from shark tank was a part of it. I started it myself, and my first 15 episodes, um, I mean we made over a hundred thousand dollars and I had like two employees and it was back in the beginning.

Itamar Shafir:

Yeah. So, so, so it’s, it’s obviously worth it for, uh, marketers. And I think you’re touching also on two very important subjects. It’s also come all the time in the podcast, which is the differentiation in the agency market, which is… it’s very needed. It’s very hard because everybody are selling a CEO, everybody you’re selling people, see everybody you’re selling Facebook advertising. What’s the difference? Nobody understands. Uh, and it’s very hard to differentiate yourself. And now you come and you say one, I’m niched, which is by the way of the advice that also Neil Patel gave, uh, a week ago. He says go niche because… not because it’s just easier on the operation, but because niche makes you different. You can say, you know, I, you know, I’m so good at this. I’m the best at financial advising because I did, like, you know, I already helped like 20 financial advisors. And then you come and say, you add on top of it. I also have a podcast in that niche. I’m creating another layer of social proof, another layer of branding around me in addition to getting clients and getting I influential points, which I think is, I think is critical today, right? Seth, the branding.

Seth Greene:

Absolutely. And the fact that you can interview celebr-, pseudo celebrities in your niche, that gives you so much more credibility. Even if you’re approaching a quote unquote regular prospect. So if you for- I mean you’ve interviewed Neil Patel, you’ve had, uh, Matt Batchek, you’ve had some of the household name gurus in the marketing space on your show. Even if you didn’t have all the street cred you had and all the history in Umbrella and all of that, you could, if you were going to a regular business owner or a regular agency owner and saying, “I can help you.” And you could say, “Look at who I’m associated with,” and hold up that list. Nobody else can do that. It blows any other firm out of the water.

Itamar Shafir:

Yep. Yeah. And I, I, I agree. That’s, that’s super important guys. Uh, so, so that’s the agencies, right? So we understand how it works for agency when, so when it’s important for branding and differentiation. We can do the same thing for clients, right? It works the same, whether it’s an agency or financial advisor, they can- they’re benefiting from the same thing. Can you take us a little bit into, okay, let’s say agencies want to help their clients doing podcasts. And by the way, Seth also provide that service guys I’m, I’m kinda, you know, BTWing, uh, and uh, you know-

Seth Greene:

Thank you For the shameless promotion.

Itamar Shafir:

Yes, yes. Look, you’re a friend and then, then I’m using the service and I don’t mind, uh, saying it’s awesome. but the, even if they wanted to do it by themselves-

Seth Greene:

Sure.

Itamar Shafir:

– let’s say for a second, what, you know, how would they go about it? How would they go to a client and suggest for them to do that? And you know, is it, is it financially, uh, interesting for them instead of doing SEO, PPC, or is it needed?

Seth Greene:

So yeah, they could absolutely offer it to their clients. We have a number, as you know, we have a number of agencies, both part of your program and others that do that. Um, so yes, if you think about how it works for you, it works for a business owner the same way, ’cause that’s where we started. Serving the business owners of financial advisors and then other, and now we serve dozens and dozens of different industries doing the same model. So you’ve gotta think about, you mentioned that the return on investment is it cost effective. So if I was a local pizzeria selling $2 slices of pizza, I probably wouldn’t become a Dream 50 client because I would just have to sell a ridiculous amount of pizza to pay for it.

Itamar Shafir:

Yeah.

Seth Greene:

Now, so the ideal client, the, the ideal end user business owner client for this is high ticket. So they have to have a decent transaction value. So that might be a chiropractor who isn’t doing insurance, like they’re doing a $5,000 care plan or they might be a financial advisor or an attorney or somebody who has the potential that I want them thinking, even if they’re paying us full price to do this, I want to be able to say on that enrollment conversation, “Hey, you’re a personal injury attorney. Your average case is worth a couple hundred thousand. I get you one in a year and you made 10 X on your money.”

Itamar Shafir:

Yeah.

Seth Greene:

The goal is to get you referrals every single week. But all I gotta do is get one to make you happy. Then their expectations are lower if- than if they were thinking you gotta sell me 500 pieces of pizza a week

Itamar Shafir:

(laughs)

Seth Greene:

So I would want them to be preferably like white collar, high ticket, high transaction value. It doesn’t have to be five grand. It doesn’t have to be a hundred grand. It could be a $1,000. It just needs to be… And it also depends on what you charge for the service. I mean, you know, we’re completely turnkey done for you. All they have to do is show up on zoom and do an interview and we do everything else. So it’s not cheap. They, if you were an agency owner looking to build this system yourself, I would say, good God, why just piggyback white label ours? Um, like you do. But if they wanted to build it themselves, they could. It took me years of trial and error and a lot of expensive mistakes, but you could figure it out, and then you could charge less and offer it to a wider array of industries. But yes, it absolutely works. It is something to sell your business owner clients, especially since nobody else is doing it, ’cause we invented the process.

Itamar Shafir:

That’s that’s awesome. And I think, and again, I think it’s a very needed service, and I want to ask you, where do you think it’s gonna evolve? Uh, mean right now we’re talking about podcasts. Like you said, back in the day, it wasn’t podcasts. It was a different structure, plus a book. Five, 10 years from now. Do you already see the future or is it too soon?

Seth Greene:

I can see it sooner than that. I can’t see 10 years out would be ’cause God knows what networks are gonna. I mean, there’s gonna be a new social network tomorrow, right?

Itamar Shafir:

Yeah.

Seth Greene:

I think we’re always making- we’re always improving the service. So we made our services all about the 50 profitable relationships. That’s a whole point. And we tell people on the webinar or in an enrollment conversation, I don’t care if those 50 people are the only downloads you ever get. However, it doesn’t matter how many times I say that, our clients still want the vanity metric of downloads. They wanna be able to say, I have listeners beyond these 50 people. So we had to create podcast advertising service that now moves the needle and gets them numbers. They’re still not gonna be Joe Rogan. They’re not gonna get millions, but five- 30,000. You know, it’s funny the first person to start quote unquote, nagging me about downloads is my wife.

Itamar Shafir:

(laughs).

Seth Greene:

We start- because she’s a client of ours. Um, she has a parenting and marriage podcast, and she has no product to sell. She has no service to sell. She’s also a, mostly a stay at home mom and a blogger. And I couldn’t get her to offer a course or a coaching program or anything like that ’cause she’s too busy with the kids. So I’m like, well this, we can have the show and have your book and have these relationships, but you don’t have a way to really monetize them if you won’t let me sell something.

Itamar Shafir:

(laughs)

Seth Greene:

She said, “I don’t care. Just get at me downloads.” And we had this fight at least 10 times in my house. Um, until I finally said, fine, screw it. I’ll come up with a way to get you downloads to shut you up and make you happy. And it started working for her. She was the Guinea pig. And then I have other clients who said, “Oh, I want downloads too.” And I said, “Well, we now have a solution for that. We now have market that works and we will keep iterating.” Um, we’re coming up with now ways to take the content and turn it into other things, other lead generation tools that would drive even more revenue and even more leads to our clients. So can I tell you what it looks like in 10 years? No, but I can tell you, there will always be more moving parts added and it will always keep getting better.

Itamar Shafir:

Mm-hmm (affirmative).

Seth Greene:

Will the podcast format go away in 10 years? I don’t know, but we started before it existed. If it goes away, we still have the interviews. We’ll find another way to re- to use them. I think if anything, it will, we will just keep adding more parts to the- more pieces to the puzzle to make it keep working better.

Itamar Shafir:

Mm-hmm (affirmative), mm-hmm (affirmative). Yeah, that makes sense. There’s always something new. Uh, so I, I also want to ask you, you spoken about how Netflix and YouTube influence your web content. Even if it’s not video. Uh, you know, what, what do you mean by that when you take it into B2B?

Seth Greene:

Okay. So Netflix is one of my favorite companies to watch because they’re absolutely brilliant at this. And they have an algorithm that tracks when you, what, not just what shows you watch, but when you drop off, like when you stop watching an episode and they figured out and I, I, I won’t quote it right, but they figured out there’s a certain first X number of minutes in every episode of any show. And it’s different for dramas versus comedies where they know they’ve got 18 minutes or whatever, eight minutes or whatever it is to get you hooked, to keep watching. So they’ve changed the way they produce original content becau- based on that and change the way their screenwriters write, going, “You have to put, you have to put the hooks in,” in the really, I mean, that’s why now you see so many shows, whether it’s Breaking Bad did it start- or Better Call Saul where they do a flash forward, and the rest of the shows a flashback to keep you watching, to see what happens.

 

And they do it sometimes, now at the beginning of a season, they show you a sneak peek of the conflict from the end, and now you’ve gotta stay for the whole season to find out what happens. So I started applying that to our marketing and saying, if we’re doing a webinar, we change the way we produce and write webinars. We change the way we do live video on Facebook live, YouTube live, LinkedIn live, whatever. And we realized we had to change the way, ’cause now people are starting to get used to this, right? When people attend an online event, even B2B, especially B2B, they’re used to seeing television.

Itamar Shafir:

Yeah.

Seth Greene:

So we got a, if we’re doing a webinar, we now do like 200 slides in an hour. Like the slides are moving every two seconds because we got software where that lets us watch people watch the webinar. And we saw if we stuck on any slide longer than a minute or two people dropped off, they started checking Facebook, they check email, they leave. Um, so you gotta keep the slides moving. So they have to visually pay attention. And we had to put the hooks in, in like the- ’cause normally the first five minutes would all been intro and we had to change it. And we had tease some content coming up to make sure they actually stuck around and watched and didn’t drop off. So again, I’ll learn from applying Netflix, trying to get people hooked on- binge watching their shows.

Itamar Shafir:

I love it. I love it. That’s a brilliant approach. By the way, I’m gonna add a note to myself as well to, to look at my webinars and then, and see if we need to change them. So, uh, let’s talk for a second about, uh, about the new coming up million dollar agency report.

Seth Greene:

Yes.

Itamar Shafir:

That, uh, you, you have, you have a fantastic approach, correct me if I’m wrong, where you guarantee an agency will generate with you another million dollar dollars, it’s gotta have a guarantee, right? Or am I wrong?

Seth Greene:

Yes, no, no, no. You’re absolutely right. That is our million-

Itamar Shafir:

Okay.

Seth Greene:

That is our million dollar agency program, and we guarantee we will deliver another. So you could already have a million, you could have 10 million. We guarantee- or you could have zero. You probably couldn’t afford it if you have zero. We guarantee we will deliver another million dollars in new revenue in 12 months.

Itamar Shafir:

Hold on, hold on, hold on. I bet the jaws are falling right now for people hearing that. They’re falling for two reasons. One, they’re falling probably because agency owners are saying, “Hey, this guy’s gonna guarantee me a million dollars. How much will that cost?” And second, is he insane? Is he going to guarantee a million dollars? Like what is it like a real game?

Seth Greene:

You, and you forgot the third drop, which is, they don’t believe me. They think it’s too good to be true, and it’s full of crap.

Itamar Shafir:

(laughs)

Seth Greene:

It’s so funny when my editors were editing the ebo- the, the manuscript that I wrote, they came to me and said, you shouldn’t say X, Y, and Z. Like, why not? People aren’t gonna believe you. We don’t believe you. Uh, I’m like, I don’t pay you to believe me. I’m paying you to fix my crappy spelling, um, and grammar when I wrote it. So yes, it’s true. Yes. We’ll guarantee it. And we’ll put our money with our mouth is. All I want is 10 at the, at the time of this recording, I want 10% of the million, but you’re not gonna give it to me. So we get you that money. So you would make, I’m not gonna do the sales pitch here, but you would make a small deposit and then you’re gonna pay me the rest of that 10% off of sales we generate.

So you’re gonna put a little bit of skin in the game and then you’re gonna pay the rest, basically commission on sales we generate. So I’m removing the risk as much as we possibly can.

Itamar Shafir:

Yeah.

Seth Greene:

And, and this Dream 50 program we’ve allu- alluded to is part of that process. Also, um, there’s a lead generation and marketing funnel that gets built. There’s a webinar that gets written, a sales pitch that gets written, there’s traffic that gets driven. There is, most importantly, there’s a fulfillment system built customized for that agency to deliver their services, that million dollars of revenue, whatever they’re getting hired for. We build them the system so their staff can deliver those services without them.

Itamar Shafir:

So what is, what is the report about, is that how you can do it yourself kind of report or?

Seth Greene:

Um, the report is literally outlining the process. It’s, “Hey, these are the three secrets to adding a million dollars in revenue in the next 12 months.” And of course there is a mention of, “Hey, if you want us to do it for you, here’s how it works.” But the bulk of it is education. The bulk of it is here’s how you can do this. Here’s the three systems you need. Here’s how you can build them. Um, follow- paint by numbers, follow the process. Or if you wanna have us do all the work, obviously you can, and we’ll put our money where our mouth is.

Itamar Shafir:

Okay. Uh, that’s very interesting. Where can they, when, where can they download that report?

Seth Greene:

Uh, right now you can’t, it’s not out yet. This, um, we’re kind of sneak peeking it here. So if they wanna shoot me an email at Seth, Seth@marketdominationprogram.com, and tell me, “Hey, I want the million dollar agency report.” I am happy to get the- send it to ’em as soon as we put it out.

Itamar Shafir:

Awesome. So can you repeat the email again? Just for the listeners?

Seth Greene:

Yes. Seth@marketdominationprogram.com.

Itamar Shafir:

Awesome. So Seth, the final section that we do in every webinar in- excuse me, in every podcast is we have a rapid Q and A, and uh, there are a few questions. The questions are in no way edgy, but if you feel uncomfortable with any of them, you can just say pass. Okay?

Seth Greene:

Okay. Fire away.

Itamar Shafir:

So did you get along with your parents growing up?

Seth Greene:

Maybe. Um, yes. How, how long an answer do you want?

Itamar Shafir:

Just yes or no.

Seth Greene:

Yes.

Itamar Shafir:

Do you have siblings?

Seth Greene:

Yes.

Itamar Shafir:

Do you have a pet?

Seth Greene:

Three.

Itamar Shafir:

I know you have kids, right?

Seth Greene:

Three.

Itamar Shafir:

How old were you when your first kid was born?

Seth Greene:

Um, max is 14, so I wa- I was 30.

Itamar Shafir:

When do you wake up?

Seth Greene:

Uh, 6:00 A.M. Eastern time.

Itamar Shafir:

What (laughs). When do you go to bed?

Seth Greene:

Uh, 10 or 11:00 PM.

Itamar Shafir:

Eastern?

Seth Greene:

Yes.

Itamar Shafir:

Ideal vacation?

Seth Greene:

Uh, Disney or universal.

Itamar Shafir:

Are you a man of faith?

Seth Greene:

Yes.

Itamar Shafir:

Awesome. Thank you, Seth. You’ve been amazing. Uh, thank you for answering all the questions. Thank you for highlighting the specific problem that, uh, I think agencies and their clients today have with all the content and all the competition around, you need to create differentiation, and you need to create new ways to reach into clients. And I think the podcast, uh, uh, option does both. The podcast and the book. Uh, and thank you very much. And guys, you can also go to growyourowncall.com, growyourowncall.com, and, uh, get Seth’s ebook that kind of outlines how you built a cult for yourself. Uh, and I, I want you to check out because this guy knows exactly what he’s talking about. He’s done it for so many businesses. So many agencies, so many, uh, uh, non-agencies businesses of actually creating a system for them to differentiate themselves in the market and reach out to new clients in a very organic way, by the way, with, with no paid media. So, uh, thank you for everything that you do, Seth.

Seth Greene:

My pleasure. Thanks for having me. It’s been a lot of fun.

————————————————————————————————————

Every week, The Marketing Umbrella Podcast interviews a marketing expert who can help you grow your agency.

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