Discover the FREE PLAYBOOK from World’s Best Marketers 
No doubt many of your clients have WordPress sites. But are you doing what you can to optimize these WordPress sites for SEO? It’s a wildly popular content management system (CMS). All kinds of sites use WordPress such as Sony Music, TechCrunch, Wired and Microsoft News. As of this writing, about 42.9% of websites are […]
Author Archives: Deborah Kurfiss
12 Copywriting Tips for Your Holiday Marketing Email Push
Last week we talked about planning strategy for your retail clients’ holiday promotions blitzes. This week we want to talk about holiday email content. 1. Think Campaign, Not One-Off You holiday marketing including your email marketing, is not a one-off. You will be sending a series of emails starting in October and going right through […]
Start Planning Holiday Email Campaigns Now!
The time is here to start your retail clients’ holiday promotions. And a big part of that is planning holiday email campaigns. In this post, we are going to cover preparation you should do before you even start writing the email. Future posts are going to cover holiday email content and schedules. Why Email is […]
Should I Be Using Programmatic Advertising?
Digital advertising today is extremely data-driven. Gone are the days when marketers just guessed at promoting a campaign and were unable to analyze results until it was over. If you are doing digital advertising to any degree today, you are probably using programmatic advertising. But despite the increasing importance of programmatic advertising, many business people […]
Key Differences Between B2B and B2C Marketing You Need to Know
If you are trying to build a marketing agency or build an advertising agency, you should have a deep understanding of the differences between B2B and B2C marketing. Of course, some businesses are both business to business and business to consumer. For example, a law firm could offer corporate law services but also offer family […]
Google Search Rankings Languishing? Here’s Some Tips
When you post website pages for a client, you are probably hoping that after a time, your important pages will rise to prominence on the first page of Google search rankings Sure, there are other search engines, but the facts remain that about 93% of all Internet searches are on Google. But it’s not enough […]
Five Email Marketing Trends in 2022 to Impress Your Clients
We are in the middle of 2022, so we thought it was a good time to review some of this year’s best email marketing trends. Email marketing may not be as new and sparkly as some recent marketing trends, but it’s still very effective. Email marketing has evolved and remains one of the best forms […]
9 Signs You Should Recommend a Client Website Redesign
Today, your client’s website is their calling card. It’s typically the first impression customers have of your client’s company. If the site looks old-fashioned or if it is difficult to use, that can easily leave a bad impression and cost your client business. If that’s the case, it’s time for a website redesign. If you […]
Building the Ultimate Marketing Agency
If you have found your way here to the Umbrella blog, there’s a good chance you either have a marketing agency or are planning to start a marketing agency. For those who think creatively, enjoy problem solving and like helping diverse clients achieve success, starting your own marketing agency can be a rewarding and lucrative […]
Seven Mass Personalization Marketing Tools to Leapfrog Revenues
Customers today don’t have patience with marketing messages that aren’t completely on point with their interests. Mass personalization tools now make that possible. In the past, B2B marketers could select a few “dream prospects” and give them individualized attention. After all, everyone is concerned with their own business rather than vendors trying to sell products […]