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By Deborah Kurfiss, Umbrella Content Marketing Director on May 13, 2022
By now, we’ve all used AI chatbots to get answers to questions online. They aren’t on every website, but they are pretty commonly used as first level support to answer common questions.
Though customer service will continue to be an important use of AI chatbots, that’s just the beginning. Let’s talk about why you may want to resell white label AI chatbot services to your clients.
AI chatbots can converse with your clients’ customers in a natural way to enable them to get the answers they need from websites, social platforms and applications without the need for human staff. At the same time, AI chatbots can collect information that helps your clients make sales.
Today’s AI chatbots are growing in both their types of uses and their sophistication. We are beginning to see them everywhere, and that will only increase.
Consider this expected growth in global conversational AI market size:
AI chatbots are part of the conversational AI market that includes other technologies such as Alexa and Google Voice.
Your clients’ customers don’t necessarily expect your clients to be available for one-on-one human conversations every minute of every day. AI chatbots enable customers to easily find information they want at any time while giving them a positive experience.
If you have been hesitant to resell white label AI chatbot services because you were afraid of negative customer feedback, that fear is unfounded. 80% of consumers really like chatbots.
Certainly, AI chatbots got a boost during the pandemic. People were not going out and ecommerce site staff in some cases were less available to take calls. AI chatbots showed themselves to be effective and inexpensive, and customers became more accustomed to using them.
Another reason people are using chatbots more is that have become more sophisticated. In the past, chatbots were used to answer simple, repetitive questions. Now AI chatbots are capable of more personalized interactions. Today’s AI chatbots are capable of learning, not just giving customers your client’s location and hours.
For businesses, AI chatbots enabled businesses to cost-effectively broaden and scale customer service.
Chatbots aren’t limited to customer service questions. They can provide information at the point of sale, help customers choose products, give updates on orders, share information about upcoming sales or market information and many other functions.
AI chatbots can save your client money in hiring staff for the first round of contact, and they can even increase your sales. But for them to be effective in providing benefits for your clients, you need a strategy. It’s not enough to just throw an AI chatbot up on your client’s website with a standard set of questions and answers.
To reach optimum use of AI chatbots, you need to determine your goals in using them and take some time in setting them up to meet those goals. 36% of consumers think chatbot accuracy needs to improve. Be sure that number is much lower for your clients.
It may surprise some of your clients to know that instead of expecting sales to fall off when they increase their use of chatbots, they are highly likely to increase. We are talking two to four times more conversions, and that’s a guarantee when you resell white label AI chatbot services from Umbrella. People can make and do purchases while talking with chatbots if they are set up correctly. They can get immediate answers to questions that might otherwise submarine the sale if they can’t find the answer in a FAQ, can’t reach a company rep online or just don’t want to spend a whole lot of time searching down the answer. Chatbots are an efficient method of giving customers what they want, and the business is rewarded for doing so. Chatbots can help customers through the purchase, and they can even suggest add-on purchases such as a purse to match the shoes.
For ecommerce clients, you will certainly want to put easy access to a chatbot at checkout to be sure all questions are answered and reduce abandoned shopping carts.
AI chatbots don’t need a break or time off. They are available to your clients’ customers around the clock. That makes both your customers and your wallet happy.
Sure, you can gather some information as people wander around your client’s site, but you can get a lot more focused information through AI chatbots. You can set up chatbots to flat-out ask them what you want to know. AI chatbots can even learn what questions to ask a particular customer according to their previous questions and answers as well as their history.
As we all know, when it comes to marketing, knowledge about the consumer is power, the power to target consumes with what they want to see.
Chatbot placement need not be limited to your clients’ websites. Customers can also use chatbots on apps and social media. This is a great way to
AI chatbots are revolutionizing how we do business today.
This doesn’t mean you need to develop chatbot strategies, install chatbots and set up chatbot analysis all by yourself. It takes expertise and a lot of time to do this effectively. You can resell white label AI chatbot services from Umbrella.
If Umbrella doesn’t deliver two to four times more conversions to your client with our AI chatbot service, you don’t pay!
Contact Umbrella for a free consultation about how we can help you help your clients with AI chatbots.
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