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Facebook ads and other Meta advertising options such as Instagram have proven to be extremely effective in reaching targeted audiences. But are you using Facebook video advertising to full potential? Why Facebook? Before we get into video, let’s revisit why Facebook itself is such a powerful advertising platform: Many social media platforms have come and […]
Author Archives: Deborah Kurfiss
11 Spot-On Marketing Tips for Persuasive Storytelling
In our last article, 6 Reasons to Embrace the Astonishing Power of Storytelling, we explained why you should be using storytelling in your marketing to humanize your client’s brand. In this article, we are going to tell you how to create compelling stories that help your client connect with their customers and increase sales. Stories […]
6 Reasons to Embrace the Astonishing Power of Storytelling
Everyone has jumped onto the content marketing bandwagon it seems. 69% of businesses plan to increase their content marketing budgets this year according to a survey by Semrush. This isn’t a big surprise, since 91% of in the 2021 survey claimed success with their content marketing. But it’s not enough to just push keyword-rich content […]
Google Holiday Advertising Recommendations for 2023
No doubt Google Ads and directories play an important part of holiday marketing thrusts for many of your clients. Therefore, today we would like to talk about Google holiday advertising recommendations. People shop on Google more than a billion times a day. If your client does not have a Merchant Center Account, they should. It […]
2023 Holiday Shopping Season Planning – Get It Done!
Nobody needs to tell you that the holiday season is the most important time of the year for retail, both ecommerce and walk-in stores. If you have a client with a retail business, it’s past time to start planning for the 2023 holiday shopping season. This isn’t the time to slack off! Planning is critical […]
Google’s Project Magi Will Change How We Search Online
What Is Google’s Project Magi? Changes are coming to Google search, so as a marketer you will want to be prepared. Google has 160 developers busily working on Project Magi, an AI-powered search engine that’s going to change how your customers search and even make purchases on the Internet. Project Magi’s goal is to create […]
7 Voice Search Optimization Strategies – and Why Your Clients Need Them
The number of voice searches and the number of people using voice search are increasing every year. This is an area where those businesses that are paying attention to how Internet searches are evolving will grab more market share, and those who don’t will fall behind. Digital assistants and devices such as Alexa, Siri and […]
Lay a Solid Foundation: 7 Website Architecture Best Practices
Today, the most important calling card for most businesses is its website. It’s where users go to find information, get support, and often buy products and services. What are its critical components? Content, branding and design are all important, but the underpinning for everything is good website architecture. What Is Website Architecture and Why Is […]
8 Ways White Label Services Grow Agencies
Today we are stepping back and reviewing some of the benefits to marketing agencies and marketing consultants for using white label digital marketing services. In the ever-evolving landscape of digital marketing, it’s important to stay agile, efficient, and on top of the latest trends. For marketing agencies and freelance marketers, this can sometimes be a […]
Maximizing Visibility: 10 Reasons Why Your Small Businesses Clients Can’t Ignore Google Advertising
Today we are diving into the world of Google advertising, and we’re giving you a simple and straight-to-the-point rundown on why this should be a staple in your client’s marketing strategy. Your clients, big or small, need visibility. They need to connect with their audience where that audience is spending their time: online. Let’s find […]