Discover the FREE PLAYBOOK from World’s Best Marketers 
A couple weeks back we published a two-part article that gave an overview of ways increase your clients’ email open rate. One of the most important aspects of open rate is of course your subject line. But that’s not the only reason your email subject line may be the most important part of your email. […]
Author Archives: Deborah Kurfiss
The Extraordinary Power of the Ultimate in Marketing Incentives
As a marketer, you use all kinds of methods to influence people to buy. That should include strategically developed marketing incentives, offering rewards to your own clients or your clients’ customers in exchange for an action you desire. Marketing incentives are also used to reward loyalty both from customers and employees. Marketing incentives vary widely […]
How to Improve Your Email Open Rate: Part 2
Email your customers all the great offers you want, if they don’t open your email, your campaign is going to flop. Last week we published How to Improve Your Email Open Rates: Part 1. Please read this before continuing with this second part on email open rate. Find a Balance When trying to improve your […]
How to Improve Your Email Open Rates: Part 1
Email marketing remains one of the best methods to reach people directly. But no matter how great your email content or how valuable the offer, it really doesn’t matter unless you can motivate people to open your clients’ emails. A good email open rate is critical to the success of your email campaigns. This is […]
Local SEO Drives Local Business
If many of your marketing clients are small businesses, you already know it’s important to have an ongoing local SEO strategy. After all, about 46% of all Google searches have local intent. You want your clients to rank high in search engine results for location-specific searches. Local SEO can be instrumental in driving increased online and […]
Use Negative Keywords to Save Ad Budget and Laser Focus Targeting
Have you ever done an online search that generated a whole slew of results that are just not what you are looking for? They may be in the general category, but they aren’t really relevant to your needs. Or maybe you have been shown online ads in which you have absolutely no interest? Well, so […]
6 Ways to Optimize Local Landing Pages
If your marketing client has a local business, you want to target customers in their nearby area. One way to do this is to optimize local landing pages so they are found by search engines and shown to your client’s local target market. Optimizing local landing pages should be an important part of your SEO […]
Google Ads Conversions Not What You’d Hoped? Here’s 10 Ways to Fix It
Your client has finally decided to take a plunge into Google Ads. You are both excited about the campaign. You pull the trigger with baited breath… only to be disappointed by conversions that are less than stellar. Why? What did you do wrong? How can you increase Google Ads conversions? There are many reasons your […]
Brand Equity Part 2: Seven Ways to Build Brand Equity
Last week we talked about what brand equity is and why it’s critical for ultimate business success. Among other benefits, it increases customer awareness, heightens perceived value, generates positive associations, creates brand loyalty and increase return on investment. Probably most importantly, strong brand equity enables your clients to charge a premium to willing customers. So […]
Brand Equity Part 1: Why Is Brand Equity Critical to Ultimate Business Success?
Brand equity is the difference between the respected companies everyone wants to do business with and companies that few know and more forget. In this blog post, we will discuss what brand equity is and why it is vital to ultimate business success. In next week’s blog post, we will discuss how to create brand […]