Discover the FREE PLAYBOOK from World’s Best Marketers 
These days, almost everyone is connected through their phones and other digital devices. Our reliance on smartphones and tablets for information, shopping and business interaction has soared. As a marketer, it’s on you to take advantage of this connectivity to help your clients’ businesses grow. Google Ads mobile advertising is a remarkably effective tool for […]
Author Archives: Deborah Kurfiss
Video Marketing: 10 Steps to Creating Videos That Capture Your Audience
In today’s fast-paced digital landscape, video marketing has emerged as a powerful tool for businesses to connect with their target audiences. With the rise of social media platforms and the widespread availability of high-speed Internet, videos have become the go-to medium for consumers seeking information, entertainment and inspiration. In 2022, 3.37 billion Internet users were […]
ChatGPT Part 2: ChatGPT Best Practices and Marketing Prompts
Last week we talked about the importance of ChatGPT for marketing, how it is different from other language models, its benefits and some of its uses. This week we want to talk about ChatGPT best practices and prompts. How Should I Access Chat GPT? ChatGPT is a cutting edge AI language model that can be […]
ChatGPT Part 1: Revolutionize Your Marketing
ChatGPT has been the talk of marketers since it was introduced on November 30, 2022, and many feel it will revolutionize marketing. Chat GPT is a language model that uses Natural Language Processing (NLP) and Machine Learning (ML) algorithms to understand questions and background you give it (prompts) and form humanlike responses that are important […]
$40,000 or $400,000? Verticals Make the Difference!
Increase Your Agency’s Revenues by Focusing on Verticals If you are establishing a marketing agency, becoming a successful, well-known marketing agency that clients seek out can be a long slog as you battle growing competition. One of the most effective methods of setting yourself apart to gain top of mind awareness with prospects and dominate […]
How Website Personalization Increases Sales and Loyalty
Let’s talk about why website personalization can make such a difference to a business’s bottom line. Have you ever received a gift that was perfectly suited to your taste, style and personality? Or an email that addressed you by your name and offered you something you were interested in? Or a meal that was customized to […]
Boost Facebook Posts to Increase Your Reach: Step by Step
When developing your Facebook strategy, you always need to weigh the ratio between your organic social media posts and your paid ads. But there is that spot in between the two where you boost Facebook posts you posted to your client’s business Facebook page. What Is a Boosted Post? When you publish a Facebook post […]
7 Musts of Online Business Reputation Management
Successful businesses use a variety of marketing tools and channels. But small businesses can’t do everything when it comes to marketing. So, what marketing programs should you prioritize for your clients? No doubt about it, online business reputation management is critical for every business with an online presence. When people read online reviews and customer […]
11 Ways Your Marketing Agency Can Maintain Good Client Relations
Landing a client for your marketing agency is only the beginning. You must know how to foster good client relations for your marketing agency to be successful. There is both an art and a science to maintaining good relationships with your clients. Here’s some advice we’ve learned from years of experience. 1. Do the work […]
How Effective is Search Box Optimization (SBO)?
You have probably seen a lot of communications from Umbrella recently about white label search box optimization services. Though it sounds great, you may well ask yourself “How effective is search box optimization”? This article covers what you want to know. But before we get into the nitty-gritty, let’s briefly review the basics of search […]