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Testimonial marketing is immensely effective for influencing audience opinion and motivating sales. After all, your client has their own motivations for touting their products and services. But when customers rave about a product or service? People sit up and take notice, because other customers have no agenda, and their comments are considered trustworthy. Testimonials offer […]
Author Archives: Deborah Kurfiss
Client Losing Customers? Here’s What You Need to Do
If you’ve heard it once, you’ve heard it a thousand times. It’s much less expensive and easier to keep customers than to land new ones. It varies by industry, but we are generally talking five times less expensive. Not only that, but old customers spend 67% more than new ones! So, if you have a […]
Google Ads or Facebook Ads: Which Is Best for Your Clients?
You know the power of digital advertising and how much it can help your clients’ businesses grow and increase profits. But when your marketing agency’s clients are mostly small businesses, you need to provide them with effective marketing on a budget. This may leave you worrying about the wisdom of using Google Ads or Facebook […]
Why Do Startups Fail? Avoid These 6 Business-Killing Marketing Mistakes
As a marketing agency owner, no doubt some of your clients are hopeful startups. But the harsh reality is that about 10% of startups fail in the first year, and 70% fail in the second through the fifth year. Professor Leonard Lodish, a marketing professor at Wharton and author of Entrepreneurial Marketing and Marketing That Works, says […]
Website Design Trends for 2024
As we head into the New Year, let’s take a look at the website design trends for 2024. It’s important that your clients don’t just have a website created and forget it. Websites need to be regularly refreshed and what better time than the beginning of the new year? Website Accessibility Website accessibility is going […]
2024 Marketing Challenges: What Will Marketers Face?
Last week we talked about the biggest trends marketers will see in 2024. This week we want to talk about 2024 marketing challenges. These are often related. Digital marketing can turn on a dime and this will continue to pick up speed in 2024. Small businesses with their limited resources and smaller scale face unique […]
Six Top Marketing Trends for 2024
With 2024 almost upon us, it’s time to review projections for marketing trends to expect in the coming year. The adoption of a variety of digital technology continues to accelerate. At the same time, customers increasingly expect more of companies every year. These factors have a big influence on the marketing trends for 2024. Some […]
White Label Pay Per Result SEO: The Unvarnished Truth
It seems like Pay Per Result SEO would be a no-brainer for business owners. Your client doesn’t pay unless you or your white label Pay Per Result SEO services provider gets them results. What’s not to love? But everything has not only advantages but also challenges. In order to sell white label Pay Per Result […]
Social Media Sharing: Why Do We Do It?
Organic social media is a powerful tool that marketing agencies use to help their clients succeed over time. One of the remarkable things about social media is not only are you posting content about and for your business client, but if it is compelling enough, others will share that content and become warriors in your […]
How to Craft Compelling Google PPC Ad Copy that Converts
In the fast-paced world of digital marketing, Pay-Per-Click (PPC) advertising remains a cornerstone strategy for marketing agencies looking to deliver strong results for their clients. Among the various PPC platforms, Google Ads stands out as a powerhouse, offering access to a vast audience and a plethora of targeting options. Worldwide, 80% of businesses use Google […]