Discover the FREE PLAYBOOK from World’s Best Marketers 
To be successful as a digital marketer, you must be proficient in collecting customer data. When you have information about your clients’ customers, you can better choose what channels to use to reach them, what products and services to feature to each audience segment, what problems you can solve for them, how to influence them […]
Author Archives: Deborah Kurfiss
42 Tips to Launch a Marketing Agency
Last week we gave you some questions to ponder while considering Should I Start a Marketing Agency? This week we want to give you a practical, succinct checklist for how to launch a marketing agency. These should give you food for thought and help your brainstorm! ☐ 1. Define Your Industry Niche: Determine your target […]
Should I Start a Digital Marketing Agency?
After running your own business or working in the businesses of others, you may find yourself thinking about whether or not to start a digital marketing agency. You may have an educational background in that area or have gained extensive experience and success helping others with their marketing. But in every new endeavor, there are […]
Google’s March 2024 Algorithm Update: Don’t Let Your Clients Lose Their Rankings!
It’s a never-ending job to keep on top of SEO, because Google is constantly changing its algorithms. Last month Google announced its March 2024 algorithm update, one of the most significant algorithmic changes to hit the digital landscape in recent years, impacting businesses of all sizes and sectors. In fact, Google announced two updates at […]
8 Ways to Leverage Social Media in 2024 for Lead Generation, Branding and Conversions
It’s no secret that social media, with its over 4.95 billion users, offers tremendous opportunities to marketers to show off their brands, reach new customers, and engage with their audiences at a very reasonable cost. Today we want to address some of the important trends and techniques you need to leverage social media for your […]
A Practical Guide to Lead Generation for Marketing Agencies: Strategies, Tools and Implementation
It’s not enough to know how to serve your marketing clients well. Before you can provide your clients with the best marketing services (whether implemented by you or white label marketing experts), you need to find them. You need to find hot, qualified leads who need your services. You need to optimize lead generation for […]
Creating Compelling Lead Magnets That Get Results
As a marketer, you probably already know how very effective lead magnets are for lead generation. 50% of marketers get higher conversion rates when they use lead magnets. Well-crafted lead magnets help you to bring in not only more clients for you or your customers but to also pull in the right clients, the kind […]
A Guide to Google Local Services Ads for Small Businesses
In an era where digital visibility is crucial for business success, Google Local Services Ads (LSAs) stand out as a game-changer, especially for small businesses. This advertising platform connects local businesses directly with potential customers at the exact moment they’re searching for the services offered. Understanding Google Local Services Ads Google Local Services Ads are […]
8 Ways to Increase Customer Reviews – and Your Clients’ Credibility!
Why should a customer trust your client’s company? After all, your client is trying to sell that customer something. There are many ways that companies can gain the trust of their customers. We all know people who live and die by Apple products. But Apple didn’t have that blind loyalty right out of the gate. […]
25 Essential Email Marketing Rules
Email marketing may not be new, but it remains a cornerstone for your digital marketing clients to engage with their customers and get results. Here, we outline 25 indispensable email marketing rules for launching and running successful campaigns. Ignore them at your peril. 1. Understand Your Audience Before anything else, know who you’re talking to. […]