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White Label Pay Per Result SEO: The Unvarnished Truth

By Deborah Kurfiss, Umbrella Communications & Content Director on Nov 30, 2023

It seems like Pay Per Result SEO would be a no-brainer for business owners. Your client doesn’t pay unless you or your white label Pay Per Result SEO services provider gets them results. What’s not to love?

But everything has not only advantages but also challenges. In order to sell white label Pay Per Result SEO services, you need to understand both. This article will explore PPP SEO both from an agency’s perspective and that of their clients.

Benefits of Pay Per Result SEO

Removes Risk

For small businesses with limited marketing budgets, the performance-based nature of Pay Per Result SEO is highly attractive. This model ensures that you only pay when your marketing agency achieves  tangible results such as improved search rankings, increased traffic or specific keyword achievements. It mitigates the risk of investing in SEO with no guaranteed return, making it a safer bet for small businesses wary of traditional SEO investments.

Aligns Agency Goals with Client Objectives

White label Pay Per Result SEO inherently aligns the agency’s goals with the client’s objectives. Since both the white label experts providing the services  and the agency itself are compensated based on the results they deliver under this model, they are motivated to employ effective and efficient SEO strategies. Clients of course, don’t want to spend money without seeing results. This alignment builds trust and fosters a more collaborative relationship between the agency and the client.

Offers Measurable ROI

Pay Per Result SEO provides a clear and measurable return on investment (ROI), which is crucial for small businesses that need to justify every marketing dollar spent. With this model, businesses can directly correlate their SEO spending with outcomes, such as increased leads or sales, making it easier to evaluate the effectiveness of their investment.

Encourages Transparent Reporting and Communication

White label Pay Per Result SEO necessitates transparency in reporting and communication. Agencies should regularly update clients on the progress and outcomes of their  SEO efforts, fostering an environment of trust and accountability. The white label provider should regularly give agencies these reports. This transparency is beneficial for small businesses that may not have in-depth knowledge of SEO.

Client Concerns You May Need to Address

Don’t Only Focus on the Short Term

Some providers may focus on short-term tactics to achieve quick results at the cost of long-term results. As an agency owner, be sure you use an ethical white label Pay Per Result provider that will deliver fast results but will also lay the foundations for improvement in rankings and traffic over time. You do not want to overlook the broader aspects of SEO such as brand building and user experience.

Explain the Scope of Work to Your Client

Pay Per Result SEO can sometimes lead to a limited scope of work, focusing only on specific metrics or keywords. This limitation might mean that other important aspects of SEO, such as content quality and site usability, are not given enough attention, which can be detrimental to the overall online health of a small business.

Be clear with your client what services you will supply (either yourself or through a white label Pay Per Result SEO provider) and what you don’t. For example, if they need to write their own good content optimized for search engines, you need to make that clear to your clients. Also make clear what metrics you are using to measure results and trigger payments.

Be Sure to Properly Align Expectations

If you are not clear with a client, there can be a risk of misaligned expectations between your agency and your client. Small businesses might expect quick and significant results, not fully understanding the complexity and time required for effective SEO. This mismatch in expectations can lead to dissatisfaction and strained relationships. As with anything else, it’s always better to under-promise and over-deliver.

Explain the Pricing Structure

The main point of Pay Per Result SEO is for business owners to feel secure they get what they pay for. But if you do not properly explain pricing, your client could end up disappointed.

So when using white label Pay Per Result SEO, do your homework regarding the pricing and be very clear about it with your clients. You don’t want to undercharge for significant improvements,  overcharge for minimal gains, or give your client faulty information.

Things to Look for in a White Label Pay Per Result SEO Provider

Customized Approach

White label Pay Per Result SEO services should never be one size fits all. Be sure your white label services provider offers a customized approach tailored to the specific needs and objectives of each of your small business clients. Providers should do the work to understand the client’s industry, target audience and business goals, thereby developing a Pay Per Result SEO strategy that aligns with the client’s overall business strategy.

Ethical and Sustainable SEO Practices

When you use a white label Pay Per Result SEO services provider, your reputation depends on how they serve you and your clients. The provider must commit to ethical and sustainable SEO practices, focusing on strategies that yield long-term benefits rather than just short-term gains. This commitment not only ensures the health of the client’s online presence but also builds the agency’s reputation and trustworthiness in the industry.

Clear Communication and Reporting

Maintaining clear communication with clients is key. Be sure your provider supplies you with regular reporting and updates on the progress and outcomes of SEO efforts so you can manage client expectations and build a trusting relationship with the client.

White Label Pay Per Result SEO Is a Win-Win

Using white label Pay Per Result SEO is way to provide your clients with the SEO services they need without risk to them. And it’s a way for your agency to expand its offerings even if it does not specialize in SEO.

To schedule a free consultation to learn how Umbrella’s SEO experts can provide these services to your clients, go to our website or call (866) 760-2638.

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