Discover the FREE PLAYBOOK from World’s Best Marketers 
In the ever-evolving landscape of digital marketing, agencies play a crucial role in shaping how businesses engage with their audiences. One such rising star is Matthew Fridge, the owner of Headspace Media, a video content and strategy agency he launched in early 2020. Matthew’s journey is a compelling narrative of transformation—one that begins with his […]
Category Archives: digital advertising
What is the Average Profit Margin for a Digital Marketing Agency?
When it comes to running a digital marketing agency, one of the most critical metrics for assessing business health is profit margin. A solid understanding of your margins can help you evaluate whether your agency is operating efficiently, pricing its services correctly, and positioning itself for growth. But what exactly constitutes a healthy margin in […]
4 Big Reasons Entrepreneurs Start Digital Marketing Agencies
Starting a marketing agency can be an exciting and potentially lucrative venture for you as an entrepreneur. Your decision will be driven by many things. Namely, a combination of passion, opportunity, and ambition. In 2024, there are several compelling reasons why you might be considering embarking on this journey. The increasing demand for digital marketing […]
What Are The Most Successful Marketing Agencies Doing In 2024?
In 2024, navigating the marketing landscape means embracing a blend of advanced technology, personalized strategies, and creative innovation. As you look to Umbrella to help start your own marketing agency, grow your existing marketing agency, or as a marketing agency partner, consider these top trends shaping the most successful agencies this year: stay ahead by […]
Google Ads or Facebook Ads: Which Is Best for Your Clients?
You know the power of digital advertising and how much it can help your clients’ businesses grow and increase profits. But when your marketing agency’s clients are mostly small businesses, you need to provide them with effective marketing on a budget. This may leave you worrying about the wisdom of using Google Ads or Facebook […]
8 Ways White Label Digital Marketing Services Help Agencies Succeed and Grow
Today we are stepping back and reviewing some of the benefits to marketing agencies and marketing consultants for using white label digital marketing services. In the ever-evolving landscape of digital marketing, it’s important to stay agile, efficient, and on top of the latest trends. For marketing agencies and freelance marketers, this can sometimes be a […]
Maximizing Visibility: 10 Reasons Why Your Small Businesses Clients Can’t Ignore Google Advertising
Today we are diving into the world of Google advertising, and we’re giving you a simple and straight-to-the-point rundown on why this should be a staple in your client’s marketing strategy. Your clients, big or small, need visibility. They need to connect with their audience where that audience is spending their time: online. Let’s find […]
6 Steps to Optimize Google Ads Mobile Advertising: A Guide for Marketers
These days, almost everyone is connected through their phones and other digital devices. Our reliance on smartphones and tablets for information, shopping and business interaction has soared. As a marketer, it’s on you to take advantage of this connectivity to help your clients’ businesses grow. Google Ads mobile advertising is a remarkably effective tool for […]
Use Negative Keywords to Save Ad Budget and Laser Focus Targeting
Have you ever done an online search that generated a whole slew of results that are just not what you are looking for? They may be in the general category, but they aren’t really relevant to your needs. Or maybe you have been shown online ads in which you have absolutely no interest? Well, so […]
LinkedIn Advertising Options: A Must Know for B2B Marketers
We’ve sung the praises of LinkedIn advertising for B2B before. After all, LinkedIn boasts the largest professional community in the world. LinkedIn advertising can be a best friend to your B2B clients. Here’s some of the reasons: LinkedIn is the leading platform for B2B lead generation. LinkedIn has over 875 million members Many decision makers […]