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What Are Backlinks and Why Do I Need Them? Backlinks are a critical part of the SEO strategy for any client. Simply put, backlinks are links to pages on your client’s website from other websites. It takes more than using keywords for your client’s content to get optimum placing on a search engine results page […]
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Drive Agency Client Success with B2B Explainer Videos
Video is a marketing must today for engaging clients. It’s firmly ensconced in the marketing pantheon. There are reasons that 92% of marketers value video as an “important part” of their marketing strategies. No doubt you have your own. B2B explainer videos can be particularly fruitful for your clients. Yet some marketers are still not […]
Securing Financing for Small Businesses Just Got Easier. Here’s How!
Financial hurdles are one of the very top reasons for business failures. 20% of small businesses close shop within the first year. 50% of businesses fail after five years, most of them due to problems with raising capital and cash flow. A lack of financing can be disastrous for your clients’ businesses, but obtaining proper […]
The Facebook Rebrand May Affect Marketing in a Big Way – Here’s How
Everyone is talking about Mark Zuckerberg’s big announcement that Facebook Inc, which is the Facebook site’s parent company, will now be known as Meta (Meta Platforms, Inc.) It’s been a week since the announcement, and we’re still trying to wrap our heads around what this change will mean for marketers in the short and the long […]
The 6 Email Marketing Pitfalls You Need to Avoid
In this age of social media, some are surprised to learn that email is still one of the most powerful assets businesses have in their digital tool kits to reach in-market buyers. Whether you do your own email marketing or offer white label email marketing services through a fulfillment agency, you’ll still want to read […]
Expertise, Efficiency and Bottom Line: How White Label Agencies Help Scale Your Business
White label marketing agencies are a great way to scale your business, because they offer all-inclusive services, and you don’t have to do any of the work! They offer many services your clients want from white label Facebook advertising and white label email marketing to lead generation. When considering which one to choose, look for […]
Performance Reporting: How to Showcase Your Results and Impress Clients
So you’ve implemented an effective new marketing plan for your clients, and it’s delivering real results. What’s the next step? You’ll need to effectively communicate these results to your clients to illustrate the return on their investment. Clear communication builds trust and helps the client better understand what each metric is and why it’s important. […]
Why Your Digital Marketing Agency Should Pick the Low Hanging Fruit Offered by Local Businesses
In the past, local businesses didn’t necessarily need an online presence. They could survive using local print marketing and word-of-mouth. This is no longer the case, as many small businesses primarily use their websites and social media to draw in customers. Working with a white label digital marketing agency makes it easy to provide high-quality […]
Top 4 Unrealistic Client Expectations and How to Address Them
For a marketing agency to have a durable, competitive advantage, they must build a clear marketing roadmap for their clients. However, doing so does not always guarantee that everything runs smoothly. Customers sometimes have unrealistic expectations. Whether they want your marketing help to start an online business or scale an existing brand, some clients can […]