Discover the FREE PLAYBOOK from World’s Best Marketers 
If you have small business clients, you already know that Facebook can be an effective and economical way for your clients to reach their ideal audiences. Facebook is renowned for enabling businesses to finely target their audiences by demographics and interests. You can also use Facebook location targeting, but it takes a little tweaking to […]
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10 Effective Strategies for Ethically Collecting Customer Data and Building Trust
To be successful as a digital marketer, you must be proficient in collecting customer data. When you have information about your clients’ customers, you can better choose what channels to use to reach them, what products and services to feature to each audience segment, what problems you can solve for them, how to influence them […]
2024 Marketing Challenges: What Will Marketers Face?
Last week we talked about the biggest trends marketers will see in 2024. This week we want to talk about 2024 marketing challenges. These are often related. Digital marketing can turn on a dime and this will continue to pick up speed in 2024. Small businesses with their limited resources and smaller scale face unique […]
7 Voice Search Optimization Strategies – and Why Your Clients Need Them
The number of voice searches and the number of people using voice search are increasing every year. This is an area where those businesses that are paying attention to how Internet searches are evolving will grab more market share, and those who don’t will fall behind. Digital assistants and devices such as Alexa, Siri and […]
How Effective is Search Box Optimization (SBO)?
You have probably seen a lot of communications from Umbrella recently about white label search box optimization services. Though it sounds great, you may well ask yourself “How effective is search box optimization”? This article covers what you want to know. But before we get into the nitty-gritty, let’s briefly review the basics of search […]
The Extraordinary Power of the Ultimate in Marketing Incentives
As a marketer, you use all kinds of methods to influence people to buy. That should include strategically developed marketing incentives, offering rewards to your own clients or your clients’ customers in exchange for an action you desire. Marketing incentives are also used to reward loyalty both from customers and employees. Marketing incentives vary widely […]
Google Ads Conversions Not What You’d Hoped? Here’s 10 Ways to Fix It
Your client has finally decided to take a plunge into Google Ads. You are both excited about the campaign. You pull the trigger with baited breath… only to be disappointed by conversions that are less than stellar. Why? What did you do wrong? How can you increase Google Ads conversions? There are many reasons your […]
9 Signs You Should Recommend a Client Website Redesign
Today, your client’s website is their calling card. It’s typically the first impression customers have of your client’s company. If the site looks old-fashioned or if it is difficult to use, that can easily leave a bad impression and cost your client business. If that’s the case, it’s time for a website redesign. If you […]
Pay Per Result SEO: Give ‘Em What They Want
Every business person likes as much certainty as possible before spending money on building their business. Why take unnecessary risks? They look at SEO no differently. Why put money into driving traffic without any idea if the efforts will be successful? But you can offer your clients a sure thing with Pay Per Result SEO […]
How Online Business Reputation Management Can Help Your Clients Shine
Image has always been everything when it comes to the marketing of companies, products and services. Your client could have a better product than their competitor, but if the public is already convinced that a competitor has a better reputation, you have an uphill battle to prove otherwise. Today, online reviews and comments have become […]