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LinkedIn’s recent algorithm updates are reshaping content visibility, making it crucial for successful digital marketing agencies to adjust their LinkedIn strategies for client success. As we head into 2024, agencies need a focused approach that prioritizes engagement, native content, strategic hashtag use, and quality over quantity. Here are four key strategies for maximizing LinkedIn content […]
Category Archives: Content Marketing
How To Develop Content Distribution Strategies For Clients
You can spend time and money developing the best content in your clients’ industries, but if you don’t effectively get it in front of people, you’ve wasted your time. This guide will help you build an effective content distribution strategy that reaches your clients’ customers and motivates them to engage. The Three Kinds of Content […]
What Are The Most Successful Marketing Agencies Doing In 2024?
In 2024, navigating the marketing landscape means embracing a blend of advanced technology, personalized strategies, and creative innovation. As you look to Umbrella to help start your own marketing agency, grow your existing marketing agency, or as a marketing agency partner, consider these top trends shaping the most successful agencies this year: stay ahead by […]
How to Build Your Marketing Agency Brand Through Thought Leadership
When you’re running a marketing agency, you need to set yourself apart and develop a strong brand presence. Building thought leadership is one of the most effective ways to do that. Here’s a comprehensive guide on how as a marketing agency owner, you can build your brand through thought leadership content, enabling you to increase […]
Capturing Consumer Attention with Micro-Moments: Real-Time Marketing Tips
The widespread adoption of mobile devices such as smartphones and tablets has created new opportunities in the form of micro-moment marketing. Micro-moment marketing is all about connecting with consumers in real-time at critical points in their customer journey. Keep in mind that 91% of smartphone users look up information while in the middle of a […]
The Best Channels for Interactive Content Such as Quizzes and Polls
Recently, we published an article discussing the importance of engaging customers using interactive content such as quizzes and polls. Quizzes and polls can engage users, gather valuable insights, and foster deeper connections with your marketing agency’s clients’ audiences. For marketing agencies, leveraging these tools effectively across various channels can significantly enhance their clients’ reach and […]
Developing Interactive Content: Best Practices for Quizzes and Polls
If interactive content is not a major marketing focus for your agency, you may want to include it in your offerings now. Providing your clients with interactive content such as quizzes and polls can help to set your agency apart. You can use quizzes and polls in various channels such as on a client’s website […]
How to Write an Effective Case Study
It’s a marketing maxim, “Show them, don’t just tell them.” Solid case studies (also called success stories) offer your audience vivid evidence of the superiority of a product or service. They explain in detail how your service (or your client’s product or service) helped a specific client achieve success and include accolades from that client. […]
Creating Compelling Lead Magnets That Get Results
As a marketer, you probably already know how very effective lead magnets are for lead generation. 50% of marketers get higher conversion rates when they use lead magnets. Well-crafted lead magnets help you to bring in not only more clients for you or your customers but to also pull in the right clients, the kind […]
6 Reasons to Embrace the Astonishing Power of Storytelling
Everyone has jumped onto the content marketing bandwagon it seems. 69% of businesses plan to increase their content marketing budgets this year according to a survey by Semrush. This isn’t a big surprise, since 91% of in the 2021 survey claimed success with their content marketing. But it’s not enough to just push keyword-rich content […]