Discover the FREE PLAYBOOK from World’s Best Marketers 
The Provocation In August 2025, a new TechRadar survey made waves: nearly three-quarters of senior developers said they believe AI can handle most marketing functions, and almost a third went as far as saying it could replace entire marketing departments. To developers, this doesn’t sound far-fetched. They already rely on AI to debug code, optimize […]
Category Archives: Sales and Marketing
You Have to Grow Fast to Succeed (and Other Startup Marketing Myths Debunked)
There’s a popular myth in startup marketing that success should be immediate—that if your business isn’t gaining traction fast, it’s already falling behind. But most thriving businesses don’t explode overnight—they build slowly, test relentlessly, and pivot often. In reality, the early challenges many startups face are not warning signs. They’re innovation signals. When reframed properly, […]
Why Quirky, Emotional Marketing Is the Future
Launching or scaling a brand in today’s saturated media landscape requires more than just ad spend or slick creative—it demands emotional resonance, bold storytelling, and a fearless embrace of the unconventional. Few marketing folks embody this mindset better than Peter Freedman, founder of the creative PR agency Thinking of Think. But his path wasn’t always […]
The Future of Marketing: Umbrella’s Predictions for 2025
Marketing is a fast-paced, ever-evolving field, and staying ahead means keeping a pulse on the trends that will shape the future. As we approach 2025, several factors are set to redefine how brands connect with audiences, from legal battles to technological advancements. If you’re ready to future-proof your marketing strategy, here are seven key predictions […]
What is the Average Profit Margin for a Digital Marketing Agency?
When it comes to running a digital marketing agency, one of the most critical metrics for assessing business health is profit margin. A solid understanding of your margins can help you evaluate whether your agency is operating efficiently, pricing its services correctly, and positioning itself for growth. But what exactly constitutes a healthy margin in […]
9 Common Marketing Mistakes That Can Cost Your Clients Money
Just a few years ago, there were 5,523 digital advertising agencies in the US, and that doesn’t include agencies that specialize in other types of marketing. And every year there’s more. How do you differentiate your agency from the rest and proffer impressive returns on investments for your clients? How do you provide top notch […]
The Financial Benefits of Franchising with a Bigger Marketing Agency
In the competitive world of business, finding a strategic advantage can be pivotal to your success. One such advantage is marketing agency franchising. By aligning with a larger, established marketing agency, you can unlock a range of financial benefits that could significantly enhance your profitability and growth potential. This blog will delve into the financial […]
4 Big Reasons Entrepreneurs Start Digital Marketing Agencies
Starting a marketing agency can be an exciting and potentially lucrative venture for you as an entrepreneur. Your decision will be driven by many things. Namely, a combination of passion, opportunity, and ambition. In 2024, there are several compelling reasons why you might be considering embarking on this journey. The increasing demand for digital marketing […]
Are Client Relationships The Key To Marketing Agency Sales?
Client relationships are the backbone of any successful marketing agency. As an agency owner, you understand that building and maintaining strong connections with your clients is crucial to your success. Your ability to sell your services and retain clients is directly tied to the strength of these relationships. Here’s why client relationships are the key […]
Why Good Communicators Should Start Marketing Agencies
To become a successful marketer, you just need to communicate well. Marketing is fundamentally about communication because the essence of marketing is to convey messages that inform, persuade, and remind consumers about products, services, or brands. Excellent communicators like yourself often want to take their skills and talents to the next level by beginning their […]